Established in 1936, Journal of Marketing (JM)
has been the recognized leader in its field for more than seven decades. JM
is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management. (more information
Print ISSN: 0022-2429; Online ISSN: 1547-7185
Frequency: Bimonthly; Current Volume: 80
V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general. (view more here)
Authors and Reviewers
Editor in Chief
Director of Integrated Academic Content
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