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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 10.4
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scholarly insight
Those Who Know Less About AI are More Likely to Adopt It
Who’s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI—here’s why.
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Scholarly Insight
Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment
A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
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SCholarly insight
How Family Size Shapes Education Spending
This Journal of Marketing study shows how the rise of single-child families are affecting education, having implications for marketers, educators, and policymakers.
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
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Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
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Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.0
Scimago journal ranking: 6.321
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Scholarly Insight
The Heritage Discount: The Story Behind the Price
This Journal of Marketing Research study explores the “heritage discount,” whereby sellers of sentimental goods accept lower prices from buyers who share a connection to the item’s past—even if the buyer would’ve paid more.
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Scholarly Insight
Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment
What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
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Research Insight
Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do
A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
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IMPACT at jmr
Identification-Related Challenges and Recommendations
Developments in econometrics and statistics present an array of methods that can allow marketing researchers to address identification challenges presented by observational data and present findings that are rigorously derived. Learn more in this in-depth guide.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 4.7
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research Insight
Rise of the Mushrooms: Exploring Marketers' Role in the Potential Public Health Benefits of Psilocybin
Psilocybin is emerging as the next frontier in U.S. drug policy—reshaping use patterns, public health debates, and business strategy. A Journal of Public Policy & Marketing sets out an agenda for firms and policymakers in this space.
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research Insight
When Consumers Prefer Human Advice over AI—And What Policymakers Should Know
How do people perceive AI-generated versus human-generated recommendations? This Journal of Public Policy & Marketing article explores.
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research Insight
Integrating Ethics in All Aspects of AI-Based Financial Advice
To ensure AI-driven financial advice truly supports consumer well-being, this Journal of Public Policy & Marketing study introduces the AI4 Ethical Financial Services (AI4ES) framework, which guides financial organizations in embedding ethics throughout the entire AI lifecycle.
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Special Issue
Generative AI: Promises and Perils
How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this Journal of Public Policy & Marketing special issue.
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- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
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- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.2
Five-year impact factor: 5.7
Citescore: 9.9
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Research Insight
How Cultural Values Influence International B2B Sales During Price Increases
This Journal of International Marketing study shows that the ways in which customer firms respond to price hikes depends on the magnitude of the price increase as well as the cultural origin of the customer firm.
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research insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Special Issue
Brands and Branding in an International Context
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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JIM Insight Papers
Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.
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Special Issues
- Brands and Branding in an International Context
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 7.8
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Research Insight
Memes in Marketing: Act Fast or They'll Backfire
Internet memes are part of the marketing toolkit, but they can lose their relevance as the trend represented in the meme fades. This Journal of Interactive Marketing study examines the fad dynamics of internet memes to estimate how quickly a meme’s attractiveness fades.
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Research Insight
Building Consumer Trust Through Tailored Communications
Trust isn’t one-size-fits-all in digital commerce. This Journal of Interactive Marketing study shows how the three dimensions of trustworthiness—ability, benevolence, and integrity—influence consumer evaluations, intentions, and behaviors in digital commerce.
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Research Insight
How Does Prepurchase Word of Mouth Affect Postpurchase Word of Mouth?
Marketers know that word of mouth—reviews and recommendations from friends and strangers—can lead consumers to make a purchase. But what happens after the purchase? A Journal of Interactive Marketing study explores.
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, “Amplifying Off-Site Purchases with On-Site Retail Media Advertising.” Click here to learn more about the winning article and finalists.
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