Editorial Mission
Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
Impact factor: 7.8
AMA Members have access to all Journal of Interactive Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Research Insight
How Does Prepurchase Word of Mouth Affect Postpurchase Word of Mouth?
Marketers know that word of mouth—reviews and recommendations from friends and strangers—can lead consumers to make a purchase. But what happens after the purchase? A Journal of Interactive Marketing study explores.
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Research Insight
Schadenfreude and Sympathy: How Brands Should Approach Loyal Customers' Bad Behavior on Social Media
A Journal of Interactive Marketing study shows that loyal customers can actually harm brand perceptions on social media more than trolls when engaging in uncivil comments toward other customers on social media.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
For Authors
Featured
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, “Amplifying Off-Site Purchases with On-Site Retail Media Advertising.” Click here to learn more about the winning article and finalists.
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