Editorial Mission
Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
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Awards
Journal of Interactive Marketing Best Paper
Lena Hoeck and Martin Spann, “An Experimental Analysis of the Effectiveness of Multi-Screen Advertising”
More from Journal of Interactive Marketing
Special Issues
Examining the Unanticipated Consequences of Interactive Marketing
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