Editorial Mission
Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
Impact factor: 11.8
AMA Members have access to all Journal of Interactive Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Research Insight
Ad Blockers Are an Opportunity, Not a Threat
A new Journal of Interactive Marketing study shows how ad blockers can be beneficial for consumer targeting and can increase the value of ad slots for publishers.
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Research Insight
How Are Health-Conscious Consumers Using Wearable Tech?
Wearable tech such as smart watches and fitness trackers provide users with large amounts of data—but how does all this data help them improve their lives?
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Award-Winning Research
Harms, Hoekstra, and Bijmolt Win 2022 Journal of Interactive Marketing Best Paper Award
The winners of the 2022 Best Paper Award are Bianca Harms, Janny C. Hoekstra, and Tammo H. A. Bijmolt. Click here to learn more about the winning article and view the finalists.
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