Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
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The Paradoxes of Social Support – Social Media Groups Can Jeopardize Health and Wellness Goals
Do you use Facebook groups to help support your health and fitness goals? A Journal of Interactive Marketing article shows how this could actually backfire.
Emoji, Playfulness, and Brand Engagement on Twitter
How do emojis affect engagement on Twitter ❓❓
Examining the Unanticipated Consequences of Interactive Marketing
Browse the articles in this Journal of Interactive Marketing special issue.
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Calls for Papers
Journal of Interactive Marketing 2020 Best Paper
Lena Hoeck and Martin Spann, “An Experimental Analysis of the Effectiveness of Multi-Screen Advertising”
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