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Journal of Interactive Marketing

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Editorial Mission

Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.

AMA Members have access to all Journal of Interactive Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

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    Awards

    Lena Hoeck and Martin Spann, “An Experimental Analysis of the Effectiveness of Multi-Screen Advertising”

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    Examining the Unanticipated Consequences of Interactive Marketing

    Big Data, Technology-Driven CRM & Artificial Intelligence

    Mobile Marketing

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