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The Latest

2020 U.S. Top 50 ranking of the research and data analytics industry

2020 Top 50 U.S. Market Research and Data Analytics Companies

A full ranking of the top market research and data analytics companies in the U.S. for 2020.


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3 Pitfalls of an Incomplete Customer Experience Strategy

Insights from the AMA and Kantar’s customer experience surveys, and how organizations can more effectively allocate resources along the end-to-end customer journey.

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5 E-Commerce Metrics to Watch, Holiday 2020 and Beyond

The holiday rush playbook, and how this unprecedented year will affect consumer demand and marketplace needs during the holiday shopping season and into 2021.

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Generational Insights and the Speed of Change

Looking past traditional data and demographics to earn a deeper sociocultural and psychological understanding of consumers.

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Sender Beats Subject Line: The Power of Blog Branding

Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline.


From the Magazine

Advertising Directly to Consumers in Their Homes

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Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house.


The Resurgence of Branded Recipes for Home Cooks

As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe.


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