Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey.
From the Magazine
Research shows that empathy helps designers create more unique and innovative products, and there’s reason to believe it can help marketers move away from fixation and better relate to consumers.
Using public social media data—likes, updates, photos—is perfectly legal, but it often makes consumers uncomfortable. Brands that use this data ethically may be able to put consumers at ease and improve their own business.