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Marketing News

Marketing News Summer 2020 flag

The Latest

COVID-19 and the state of marketing

5 Marketing Strategies—and Missed Opportunities—During COVID-19

The top emerging marketing strategies and missed opportunities from the special COVID-19 edition of The CMO Survey.


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7-Point Content Checklist for Getting Traction on Your Next Article

You’re an expert on a topic. Your editor loves the idea. You have a page of notes ready to be turned into your next article. So what happens next?

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Why Brand Storytelling Moves Us

Consumers like brands whose stories they can relate to—why storytelling is an essential and enduring part of marketing.

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Data-Based Pivots for Brands During Times of Change

Consumers feel most comfortable with proactive brands that communicate clearly—how nimble data collection can help your organization do so.

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How to Hire for Diversity, Equity and Inclusion

A workforce that better represents society is key to sustained innovation and understanding a vast array of consumers.


From the Magazine

COVID-19, Race and the Marketplace

A conversation on the overlooked role of race in the marketplace, particularly in light of the COVID-19 pandemic.


DIY Video Captures Your Company’s Good Side

How to produce video content from home on a COVID-friendly budget.


Looking for more marketing news? Check out past issues!