The Latest
Marketing News COVID-19 Special Issue: Marketing During the Pandemic
Our digital special issue of Marketing News takes a look at best practices during the coronavirus pandemic and inspiration for marketers to look to the future. Featured content includes preparing for uncertainty with empathy, formulating a game plan for brands during a time of crisis and more.
Coronavirus Forces Dramatic Change in Marketing, But More Can Be Done to Adapt
Marketers have cut budgets drastically and taken clear action as a result of the coronavirus pandemic. Now it’s time to start looking beyond survival tactics.
Bringing Innovation to the Higher Ed Forefront: WFH Edition
How higher ed marketers have adjusted their way of life during the coronavirus pandemic.
Video Series: Be at Home with the AMA
Join Marketing News staff members Steve Heisler and Sarah Steimer as they tackle a variety of topics related to marketing amid quarantine.
Now (More Than Ever) Is the Time for Mobile Marketing
Topical insights on mobile marketing to glean from the February 2020 CMO Survey.
From the Magazine
A Fetching New Title for the CMO
No matter how many times a company tries to adopt a new name for its CMO—whether it’s “chief growth officer,” “chief customer officer” or others—the role remains plagued by the need to justify itself.
Reining in the Company Under New Privacy Laws
A host of new regulations aimed at empowering consumers is shaking up how marketing is conducted in the Wild West of the web.
