Summer 2023
The Problem with Offering a Subscription Box
Research from Journal of Marketing offers practical advice for marketers considering this popular purchase method
“We Earned This Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Sharing coupons with friends can create a conflict between economic incentives and social relationships. A new Journal of Marketing study shows that experience cocreation can mitigate this conflict and make customers more likely to share and redeem coupons.
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Article
Why Product Brands Should Build Their Own Platforms
A new Journal of Marketing study explores whether product brands should make the foray into building their own platforms.
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research insight
Customers with Routines Are Better Customers
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