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The Latest

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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

Results from the 27th edition of The CMO Survey show that marketer responsibilities and strategic roles have increased against rise in digital spending.


4 Ways to Improve Your Digital Body Language as a Marketer

Are you representing yourself properly on screen? These tips will help you hone your remote communication skills.


What Is a Digital Marketing Strategy?

Learn how a successful digital marketing strategy can help organizations reach customers across various digital platforms, driving positive revenue gains and improved conversion rates.


Marketing Job Titles

A rundown of the general duties and responsibilities associated with the most common marketing job titles.


What Are Promotional Products? Plus, How to Use Them

Promotional products provide brands with an opportunity to gain valuable impressions at a relatively reasonable cost. Here’s how.

From the Magazine

The Imperative of Marketing Imagination

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The future of insights lies in senior leadership’s imaginative capacity for empathy, provocation and activation.


Marketer Confidence Rebounds to Pre-Pandemic Levels

The latest edition of the Marketers’ Confidence Index shows renewed optimism in consumer spending, marketing budget outlook and investment climate.

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