Featured | Summer 2022
Brand and Demand Marketing: The New Power Couple
A new wave of détente is developing across corporate marketing departments. And those who are collaborating well are finding it a critical component to unlocking value and revenue growth.
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Marketing News
From Gaga to Goldfish
Brand collaboration is the new innovation for marketers By Jaime Klein Daley, VP of strategy, CBX This is a tale of two Goldfish. The first story starts with a marketing challenge. Back in the 1960s, Goldfish crackers were introduced in America as a snack brand for all ages. But over time, Pepperidge Farm’s cheesy cracker […]
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Marketing News
Wipe Away the Crumbs
The secret to successful marketing in a cookieless world By Wilson Lau, principal marketing manager, SEO, AdRoll It’s no secret that digital marketing has changed considerably in the last three years. In the wake of the pandemic, companies had to shift their strategies to accommodate a “new normal.” This new normal meant new media outlets, […]
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Marketing News
Bridging the Gaps Between Your Critical Audiences
Taking care of your people first so they can better serve your organization’s audiences.
Academic Insights | Summer 2022
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Article
“I” Before “They”: How Marketing Managers Can Avoid Personal Biases
How can you avoid personal biases when making strategic decisions? Recent JMR research identifies a common heuristic and how to avoid it.
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Article
Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gifts
Here’s a simple and no-cost way to drive charity fundraising: Ask for a gift, not a donation.
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Article
Playing the Broken Phone Game: How Successive News Retelling Distorts Information and Emphasizes Negativity
Recent JMR research shows how successive news retelling distorts information and emphasizes negativity. AMA Doctoral SIG members interview the authors for further insights.
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Article
Making Future Predictions About First-Time Customers: A Probabilistic Machine Learning Approach
AMA Doctoral SIG members interview JMR authors Nicolas Padilla and Eva Ascarza about the “cold start” problem with new customer data.
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Article
Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
This Journal of Marketing study provides a framework managers can use to spot and maximize co-branding opportunities.
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Article
Better Keep Them Separated: Good Food and Good Experiences Do Not Mix Well
We often have some savory food in sight while engaging in a pleasant activity, like watching a game in a stadium or shopping in a mall. But have you ever considered that the presence of such food could adversely impact the joy from the concurrent experience? In a recent Journal of Marketing Research article, Emily […]
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