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Sales Lessons for Up-and-Coming Revenue Marketers

Revenue Marketing involves transforming marketing from a cost center to a revenue center by adopting financial accountability, driving digital engagement and leading the pivot to customer centricity.

From the Magazine

A Map Finds More Treasure than a Funnel

Creative teams need to meet customers where they are and stop expecting them to step into the funnel. Data-driven marketer Jessica Best explains how involving more teams in the experience design process can highlight more on-ramps in the customer journey.

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