As campuses remain closed and COVID-19 weighs on the minds of prospects, it’s time for higher ed marketers to reconfigure tours, social media strategy and other traditional recruitment tactics.
Higher education is hyped as a means to successful ends—but that guarantee is in question during volatile economic times.
How higher ed marketers have adjusted their way of life during the coronavirus pandemic.
Join Marketing News staff members Steve Heisler and Sarah Steimer as they tackle a variety of topics related to marketing amid quarantine.
You’re an expert on a topic. Your editor loves the idea. You have a page of notes ready to be turned into your next article. So what happens next?
From the Magazine
Customers expect a new type of interaction with brands since the pandemic hit, and the agility that comes naturally to direct-to-consumer formats may help guide the future of CX.
A conversation on the overlooked role of race in the marketplace, particularly in light of the COVID-19 pandemic.