The Problem with Offering a Subscription Box
Research from Journal of Marketing offers practical advice for marketers considering this popular purchase method
“We Earned This Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Sharing coupons with friends can create a conflict between economic incentives and social relationships. A new Journal of Marketing study shows that experience cocreation can mitigate this conflict and make customers more likely to share and redeem coupons.
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