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Marketing News Spring 2021 flag

The Latest

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Marketers’ Confidence Index Results Show Sharp Rebound

Marketers are ready to move on from the pandemic—the latest MCI findings show cautious optimism for the near future.


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The Myths and Realities of Creative Briefs

Stop downloading creative brief templates—there’s a better, more universal approach.

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Why Your Brand Needs to Care About Shopper Insights

How to make sure you’re reaching your target audiences the right way in our new shopping world.

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Bridging the Gaps Between Your Critical Audiences

Taking care of your people first so they can better serve your organization’s audiences.

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How Brands Can Extend Their 15 Minutes of Fame

The coronavirus pandemic has cast a winning spotlight on a select few brands, while punishing many others. Here are the consumer insight techniques all organizations can use to share the stage.


From the Magazine

Lost in Data Translation

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Solving the disconnect between marketing analysts and decision-makers with data translators.


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Infographic: U.S. Shopper Confidence Post-Vaccine

U.S. consumer sentiment insights show positive signs, as economic outlook remains cautiously optimistic and vaccination numbers grow.


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