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Marketing News

Spring 2023

Tear Down This Data Wall

The latest book in the Seven Big Problems of Marketing series makes the case for democratizing data to success in digital transfomations.

Maintaining a Customer-First Mentality in the Face on Inflation

Organizations that put their customers first tend to have an advantage over competitors. But, with the recent challenge of inflation, many organizations have not leaned on the functions closest to their customers – like marketing – to make key decisions in these volatile economic times. 

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