Spring 2023
Tear Down This Data Wall
The latest book in the Seven Big Problems of Marketing series makes the case for democratizing data to success in digital transfomations.
Maintaining a Customer-First Mentality in the Face on Inflation
Organizations that put their customers first tend to have an advantage over competitors. But, with the recent challenge of inflation, many organizations have not leaned on the functions closest to their customers – like marketing – to make key decisions in these volatile economic times.
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Article
Fields of Gold: Scraping Web Data for Marketing Insights
A new framework for web scraping in marketing research helps scholars collect and extract valid data.
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Article
The Marketer at the Privacy Table
By Sachin Gupta, Panos Moutafis and Matthew J. Schneider Many executives and corporate administrators believe their marketing department should have a limited role when it comes to customer privacy. They believe the department should only manage customers’ privacy perceptions. Actual data security decisions should be left to the information technology department, and privacy decisions should […]
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Article
How Can Firms Make Influencer Marketing Work for Them?
Looking to improve your influencer marketing ROI? The latest academic research has some advice.
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Article
The Challenge of Keeping an Audience Engaged: How Language Shapes Attention
How does the language used in content shape whether audiences stay engaged? A new Journal of Marketing study explores.
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Article
The Authentic Sweet Spot: How Indulgent Consumption Can Signal Warmth
A new Journal of Marketing Research study finds that people who post indulgent consumption content on social media are viewed as friendlier and more approachable than those who share their healthy eating and lifestyle choices.
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