Our digital special issue of Marketing News takes a look at best practices during the coronavirus pandemic and inspiration for marketers to look to the future. Featured content includes preparing for uncertainty with empathy, formulating a game plan for brands during a time of crisis and more.
Marketers have cut budgets drastically and taken clear action as a result of the coronavirus pandemic. Now it’s time to start looking beyond survival tactics.
How higher ed marketers have adjusted their way of life during the coronavirus pandemic.
Join Marketing News staff members Steve Heisler and Sarah Steimer as they tackle a variety of topics related to marketing amid quarantine.
Topical insights on mobile marketing to glean from the February 2020 CMO Survey.
From the Magazine
No matter how many times a company tries to adopt a new name for its CMO—whether it’s “chief growth officer,” “chief customer officer” or others—the role remains plagued by the need to justify itself.
A host of new regulations aimed at empowering consumers is shaking up how marketing is conducted in the Wild West of the web.