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The Latest

The Year of the Business-Building Magnet, and Other 2021 Predictions

A full ranking of the top market research and data analytics companies in the U.S. for 2020.


Accessing the Next Generation of Consumer Behavioral Data

The key principles of building trust to encourage users to share their data.


3 Pitfalls of an Incomplete Customer Experience Strategy

Insights from the AMA and Kantar’s customer experience surveys, and how organizations can more effectively allocate resources along the end-to-end customer journey.


Generational Insights and the Speed of Change

Looking past traditional data and demographics to earn a deeper sociocultural and psychological understanding of consumers.


Sender Beats Subject Line: The Power of Blog Branding

Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline.

From the Magazine

Advertising Directly to Consumers in Their Homes


Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house.

The Resurgence of Branded Recipes for Home Cooks

As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe.

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