The Latest
Marketers’ Confidence Index Results Show Sharp Rebound
Marketers are ready to move on from the pandemic—the latest MCI findings show cautious optimism for the near future.
The Myths and Realities of Creative Briefs
Stop downloading creative brief templates—there’s a better, more universal approach.
Why Your Brand Needs to Care About Shopper Insights
How to make sure you’re reaching your target audiences the right way in our new shopping world.
Bridging the Gaps Between Your Critical Audiences
Taking care of your people first so they can better serve your organization’s audiences.
How Brands Can Extend Their 15 Minutes of Fame
The coronavirus pandemic has cast a winning spotlight on a select few brands, while punishing many others. Here are the consumer insight techniques all organizations can use to share the stage.
From the Magazine
Lost in Data Translation
Solving the disconnect between marketing analysts and decision-makers with data translators.
Infographic: U.S. Shopper Confidence Post-Vaccine
U.S. consumer sentiment insights show positive signs, as economic outlook remains cautiously optimistic and vaccination numbers grow.
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