The Latest
3 Insights Marketing and Creative Leaders Need to Build Successful In-House Agencies
An active, strategic partnership between marketing and creative teams is crucial to their prosperity.
From the Magazine
Sell to Voters, Not Consumers
Politicians have realized that framing their messages helps them resonate with different voters. Now, marketing research also shows that brands can use a similar approach to target their liberal and conservative customers.
The West’s Great Marketing Opportunity in China
The marketing plans of most Western companies fail in China. To be successful there, brands must realize that differences in marketing go deeper than East versus West.
