Fall 2022
Think It Over: Technology Adoption Done Well Allows Humans to Do What We Do Best
Today, there is software out there that can help musicians write and produce music, without even picking up an instrument. But we lose something in that process, don’t we? Can technology really capture the authentic human element – the feelings, the pain, the joy – that we have when composing and writing music?
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Marketing News
Return to Normalcy? Leading Marketing in a Post-Covid Era
The 29th CMO Survey examines how marketers are approaching strategies, spending, and organization in a post-Covid environment. Here are the results.
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Marketing News
Intentionally Building a Strategic Point of View
How to Think Like a Strategist If you wanted to improve your strategic thinking skills, where would you begin? What defines the actions and approaches of strategic thinking, and how do you improve? Strategy doesn’t live in the realm of wizardry or magic. Certainly, there are cognitive predispositions that lead more intuitively to a strategic […]
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Marketing News
Epicurean Food Marketing
By Pierre Chandon Food marketing works too well. It has created and pushed a vast variety of cheap, delicious, convenient food products, invariably claiming to be healthy but contributing to a worldwide obesity epidemic with consequences ranging from increased vulnerability to SARS-CoV-2 (Popkin et al. 2020) to stigmatizing overweight children (Tomiyama et al. 2018). While […]
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Marketing News
Grab a Coffee Before Shopping? You May Want to Think Twice
Shoppers in a recent Journal of Marketing study spent 50% more money when they drank caffeinated coffee as opposed to water or decaf.
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Marketing News
How Does Culture Affect Vaccination Acceptance?
By James M. Leonhardt Why do some people vaccinate against COVID-19 while others do not? Our recent work, published in the Journal of International Marketing, addresses this question through the lens of culture, empathy, and homophily—i.e., the extent to which we share similarities with others. The debate between pro- and anti-vaxxers is not new to […]
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Marketing News
Hitting the Bottle Infrequently but Heavily: The Role of Consumer Heterogeneity in Alcohol Consumption During Recessions
According to a Journal of Marketing Research study, about half of drinkers drink more overall in poor economic times.
Parental Preferences Shape Junk Food Choices for Kids
The way parents view their own self-control when it comes to junk food is a contributing factor in what they choose to feed their kids and how their food preferences influence their children, researchers report.
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Marketing News
How Grocery Shoppers Spend Differently During Times of Economic Change
When households lose income, they don’t switch grocery brands and stores to save—they just buy fewer products. During recessions, they shift to private labels and buy more.
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Marketing News
Consumer Nutrition and the Minimum Wage
An increase in financial resources leads low-income and high-income households to act differently in terms of food purchases.
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Marketing News
Social Media Groups Can Jeopardize Health and Wellness Goals
By Ana Babić Rosario, Cristel Antonia Russell and Doreen Ellen Shanahan Imagine finding yourself on a path to a new health and wellness goal. Something—a health scare, new life circumstances, doctor’s advice—has brought you to a place of desiring change. As if getting to this place wasn’t complex enough, you now might be feeling overwhelmed […]
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