Journal of Marketing Scholarly Insights

How the Media Shows Bias when Covering Corporate Misconduct

Understanding the Customer Path to Purchase with Retail Goods

Why You Should Say “Thank You” and Not “Sorry” After Most Service Failures

Applying Machine Learning to the Challenge of Cancer Patient Outreach

How to Increase Customer Preference with Partially Concealed eCommerce Products

What Happens When Companies Emphasize Employee Effort Versus Talent