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Journal of Marketing Scholarly Insights

Sales and Self: The Non-Economic Value of Selling the Fruits of One’s Labor

When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes

New Technologies Usher in an Era of Virtuous Growth in the Discipline of Marketing

Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles

Should Brands Alter Customer Satisfaction Strategies Based on Political Identity?

Using Machine Learning and Natural Language Processing to Measure Consumer Reviews for Product Attribute Insights

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