Journal of Marketing Scholarly Insights

Article

What Is the Role of Marketing in Disrupted Health Care Markets? It’s Time to Move Beyond Conventional Strategies to Account for New Actors, Roles, and Exchanges
Article

Should Hospitals Specialize in an Area or Diversify? The Impact of Hospital Portfolios on Patient Demand
Article

Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Article

Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Article

Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Article

The Secret to Surviving Bankruptcy: Pay Attention to Buyer–Supplier Interactions During the Bankruptcy Process

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