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Journal of Marketing Scholarly Insights
How Successful Are Retailer-Themed Super Saver Events?
Mapping Customer Thinking with Theories-In-Use
Strategies to Boost the Impact of Consumer Research in the World
How to Boost Sales of Fair Trade and Sustainable Goods
How to Make Marketing Theory Exploration Exciting Again
B2C Marketers: “Buy This, Not That” Reviews Can Boost Business
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