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Journal of Marketing Scholarly Insights

How to Structure Product Page Design for eCommerce Success

Using Customers as Micro-Influencers to Boost Supermarket Sales

Why the Common Wisdom About Native Advertising Is Wrong

Retailers: How to Manage Suppliers’ Perceptions of “Fairness”

3 Strategies to Make Innovation Tournaments More Successful

Before You Put Up a Paywall, Read This Study

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