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Journal of Marketing Scholarly Insights

How to Distribute Scarce Goods and Services: The Right Allocation Strategy Depends on Whether Preferences Are Similar or Dissimilar

How Physical Stores Enhance Customer Value

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

How Social Media Complaint Resolution Can Backfire and Harm Your Brand

Two Qualities that Top Salespeople Possess

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