Journal of Marketing Scholarly Insights

Article

Autonomous Products Make Our Lives Easier. But Do They Deprive Us of Meaningful Experiences?
Article

The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Article

New Perspectives on Addressing Issues at the Intersection of Marketing and Society
Article

Brand Extensions Often Fail—Here’s How Companies Can Set Them Up for Success
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Battling Deceptive Pricing: How Revealing the “True Normal Price” Can Protect Consumers
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Lyft, Tumblr, Flickr: How Do Consumers Respond to Unconventionally Spelled Brand Names?

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