Journal of Marketing Scholarly Insights

How to Thrive When Foreign Competitors Enter Your Market

The Value and Risk Performance of B2B vs. B2C Service Innovations

A New Look at Power and Efficiency Theories in Contracting

How Second-Screen Users Respond to TV Ads at the Spot Level

Auction Buyers Pay More When Bidding in Warm Rooms

Raising Prices? Read This Study on How to Do It Well