Journal of Marketing Scholarly Insights

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Standing Out in the Scroll: Why Content Differentiation Beats Imitation on X
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Healthy But Wasted: How Consumer Misconceptions About Expiration Dates Increase Food Waste and Eat Into Profit Margins
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The Cost of a Smile: How Facial Expressions on GoFundMe Lead to Fewer Donations for Black Beneficiaries
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More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste
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Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype
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Are Short-Term Metrics Ruining Influencer–Brand Partnerships?

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