Journal of Marketing Scholarly Insights

Article

The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Article

New Perspectives on Addressing Issues at the Intersection of Marketing and Society
Article

Brand Extensions Often Fail—Here’s How Companies Can Set Them Up for Success
Article

Battling Deceptive Pricing: How Revealing the “True Normal Price” Can Protect Consumers
Article

Lyft, Tumblr, Flickr: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Article

Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

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