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Journal of Marketing Scholarly Insights
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Why It’s So Easy to Binge on Unhealthy Snacks
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
Why You Should Invite a Customer to Serve on Your Board
How to Capture the Full Potential of Key Account Selling
Why Consumers Won’t Buy Ugly Produce
Before You Make the Sale: B2G Insights for Your Business
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