Journal of Marketing Scholarly Insights

Using Social Media to Drive Adoption of Sustainable Products in Emerging Markets

Buy Less, Buy Luxury: Helping Consumers Adopt a Sustainable Fashion Philosophy

Driving Sustainability Program Results by Targeting Social Practice

The Benefits of Marketplace Literacy in Low-Income Communities

A Simple, No-Cost Way to Increase Organ Donor Registrations

Solving the 3 Key Frictions of Omnichannel Marketing