This award honors the best Journal of Marketing Research article published within the last calendar year.
Eligibility
The Paul E. Green Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.
Process
- The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
- The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
- The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
- The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
- The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
2022
Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan
“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care”
Volume 59, No. 2, April 2022
2021
Srinivas Tunuguntla and Paul R. Hoban
“A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions“
Volume 58, No. 1, February 2021
2020
Sungjin Kim, Clarence Lee, and Sachin Gupta
“Bayesian Synthetic Control Methods“
Vol. 57, No. 5, October 2020
2019
A. Yeşim Orhun and Mike Palazzolo
Vol. 56, No. 1, February 2019
2018
Eva Ascarza
“Retention Futility: Targeting High-Risk Customers Might be Ineffective“
Vol. 55, No. 1, February 2018
2017
Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer
“Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness“
Vol. 54, No. 6, December 2017
2016
Navdeep Sahni
Volume 53, No. 4, August 2016
2015
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong
“A Bounded Rationality Model of Information Search and Choice of Preference Measurement“
Volume 52, No. 2, April 2015
2014
Eric T. Anderson and Duncan I. Simester
“Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception“
Volume 51, Issue 3, June 2014
2013
Anja Lambrecht and Catherine Tucker
“When Does Retargeting Work? Information Specificity in Online Advertising”
Volume 50, No. 5, October 2013
2012
Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen
“Determining Consumers’ Discount Rates with Field Studies“
Vol. 48, No. 1, December 2012
2011
Oliver J. Rutz and Randolph E. Bucklin
“From Generic to Branded: A Model of Spillover in Paid Search Advertising“
Vol. 48, No. 1, February 2011
2010
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
“Determining Influential Users in Internet Social Networks“
Vol. 47, No. 4, August 2010
2009
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
“Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences“
Vol. 46, No. 4, August 2009
2008
Anand Bodapati
“Recommendation Systems with Purchase Data”
Vol. 45, No. 1, February 2008
2007
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
“Consumer Packaged Goods in the United States: National Brands, Local Branding”
Vol. 44, No. 1, February 2007
2006
Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso
“How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data“
Vol. 43, No. 2, May 2006
2005
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
“RFM and CLV: Using Iso-Value Curves for Customer Base Analysis“
Vol. 42, No. 4, November 2005
2004
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Vol. 41, No. 1, February 2004
2003
Asim Ansari and Carl F. Mela
Vol. 40, No. 2, May 2003
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
“Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is“
Vol. 40, No. 4, November 2003
2002
Bart J. Bronnenberg and Catarina Sismeiro
“Using Multimarket Data to Predict Brand Performance in Markets forWhich No or Poor Data Exist“
Vol. 39, No. 1, February 2002
2001
William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee
Vol. 38, No. 4, November 2001
2000
Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright
“The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market“
Vol. 37, No. 2, May 2000
1999
Marnik Dekimpe and Dominique Hanssens
“Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability“
Vol. 36, No. 4, November 1999
1998
Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi
“Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers“
Vol. 35, No. 1, February 1998
1997
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice“
Vol. 34, No. 2, May 1997
1996
Peter S. Fader and Bruce G. S. Hardie
“Modeling Consumer Choice Among SKUs“
Vol. 33, No. 4, November 1996
1995
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
Vol. 32, No. 2, May 1995