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Paul E. Green Award

Paul E. Green Award

This award honors the best article in Journal of Marketing Research within the last calendar year.


Eligibility

The Award will recognize the best article in the Journal of Marketing Research within the previous calendar year that demonstrates the greatest potential to contribute to the theory, methods, and practice of marketing.


Process

The Editor-in-Chief of the Journal of Marketing Research selects three members for the award committee. These members are either former editors of the Journal of Marketing Research and/or previous recipients of the Paul E. Green Award.

  • Open nominations from papers published in the Journal of Marketing Research in the last calendar year
  • Selection of four (4) to six (6) papers from those nominated as semi-finalists

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Previous Recipients

2019
A. Yeşim Orhun and Mike Palazzolo
“Frugality Is Hard to Afford”
Vol. 56, No. 1, February 2019
2006
Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso
“How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data”
Vol. 43, No. 2, May 2006
2018
Eva Ascarza

“Retention Futility: Targeting High-Risk Customers Might be Ineffective”
Vol. 55, No. 1, February 2018
2005
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
“RFM and CLV: Using Iso-Value Curves for Customer Base Analysis”
Vol. 42, No. 4, November 2005
2017
Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer

“Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness”
Vol. 54, No. 6, December 2017
2004
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
“Valuing Customers”
Vol. 41, No. 1, February 2004
2016
Navdeep Sahni
Evidence from Online Field Experiments and Implications for Returns on Advertising
Volume 53, No. 4, August 2016
2003
Asim Ansari and Carl F. Mela
“E-Customization”
Vol. 40, No. 2, May 2003

Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
“Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only33% Is”
Vol. 40, No. 4, November 2003
2015
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong
“A Bounded Rationality Model of Information Search and Choice of Preference Measurement”
Volume 52, No. 2, April 2015
2002
Bart J. Bronnenberg and Catarina Sismeiro
“Using Multimarket Data to Predict Brand Performance in Markets forWhich No or Poor Data Exist”
Vol. 39, No. 1, February 2002
2014
Eric T. Anderson and Duncan I. Simester
Reviews Without a Purchase: Low Ratings, Loyal Customers, andDeception
Volume 51, Issue 3, June 2014
2001
William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee
“Understanding What’s in a Brand Rating: A Model for Assessing Brandand Attribute Effects and Their Relationship to Brand Equity”
Vol. 38, No. 4, November 2001
2013
Anja Lambrecht and Catherine Tucker
“When Does Retargeting Work? Information Specificity in OnlineAdvertising​”
Volume 50, No. 5, October 2013
2000
Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright
“The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market”
Vol. 37, No. 2, May 2000
2012
Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen
“Determining Consumers’ Discount Rates with Field Studies”
Vol. 48, No. 1, December 2012​
1999
Marnik Dekimpe and Dominique Hanssens
“Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability”
Vol. 36, No. 4, November 1999
2011
Oliver J. Rutz and Randolph E. Bucklin
“From Generic to Branded: A Model of Spillover in Paid Search Advertising”
Vol. 48, No. 1, February 2011
1998
Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi
“Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers”
Vol. 35, No. 1, February 1998
2010
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin “Determining Influential Users in Internet Social Networks”
Vol. 47, No. 4, August 2010
1997
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice”
Vol. 34, No. 2, May 1997
2009
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
“Discounting Time and Time Discounting: Subjective TimePerception and IntertemporalPreferences”
Vol. 46, No. 4, August 2009
1996
Peter S. Fader and Bruce G. S. Hardie
“Modeling Consumer Choice Among SKUs”
Vol. 33, No. 4, November 1996
2008
Anand Bodapati
“Recommendation Systems with Purchase Data”
Vol. 45, No. 1, February 2008
1995
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
“How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments”
Vol. 32, No. 2, May 1995 ​​​​​
2007
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
“Consumer Packaged Goods in the United States: National Brands, Local Branding”
Vol. 44, No. 1, February 2007