This award honors the best article in Journal of Marketing Research within the last calendar year.
Eligibility
The Award will recognize the best article in the Journal of Marketing Research within the previous calendar year that demonstrates the greatest potential to contribute to the theory, methods, and practice of marketing.
Process
The Editor-in-Chief of the Journal of Marketing Research selects three members for the award committee. These members are either former editors of the Journal of Marketing Research and/or previous recipients of the Paul E. Green Award.
- Open nominations from papers published in the Journal of Marketing Research in the last calendar year
- Selection of four (4) to six (6) papers from those nominated as semi-finalists
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
| 2021 Srinivas Tunuguntla and Paul R. Hoban “A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions” Volume 58, No. 1 | 2007 Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé “Consumer Packaged Goods in the United States: National Brands, Local Branding” Vol. 44, No. 1, February 2007 |
| 2020 Sungjin Kim, Clarence Lee, and Sachin Gupta “Bayesian Synthetic Control Methods” Vol. 57, No. 5 | 2006 Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso “How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data” Vol. 43, No. 2, May 2006 |
| 2019 A. Yeşim Orhun and Mike Palazzolo “Frugality Is Hard to Afford” Vol. 56, No. 1, February 2019 | 2005 Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee “RFM and CLV: Using Iso-Value Curves for Customer Base Analysis” Vol. 42, No. 4, November 2005 |
| 2018 Eva Ascarza “Retention Futility: Targeting High-Risk Customers Might be Ineffective” Vol. 55, No. 1, February 2018 | 2004 Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart “Valuing Customers” Vol. 41, No. 1, February 2004 |
| 2017 Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer “Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness” Vol. 54, No. 6, December 2017 | 2003 Asim Ansari and Carl F. Mela “E-Customization” Vol. 40, No. 2, May 2003 Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink “Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only33% Is” Vol. 40, No. 4, November 2003 |
| 2016 Navdeep Sahni Evidence from Online Field Experiments and Implications for Returns on Advertising Volume 53, No. 4, August 2016 | 2002 Bart J. Bronnenberg and Catarina Sismeiro “Using Multimarket Data to Predict Brand Performance in Markets forWhich No or Poor Data Exist” Vol. 39, No. 1, February 2002 |
| 2015 Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong “A Bounded Rationality Model of Information Search and Choice of Preference Measurement” Volume 52, No. 2, April 2015 | 2001 William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee “Understanding What’s in a Brand Rating: A Model for Assessing Brandand Attribute Effects and Their Relationship to Brand Equity” Vol. 38, No. 4, November 2001 |
| 2014 Eric T. Anderson and Duncan I. Simester Reviews Without a Purchase: Low Ratings, Loyal Customers, andDeception Volume 51, Issue 3, June 2014 | 2000 Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright “The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market” Vol. 37, No. 2, May 2000 |
| 2013 Anja Lambrecht and Catherine Tucker “When Does Retargeting Work? Information Specificity in OnlineAdvertising” Volume 50, No. 5, October 2013 | 1999 Marnik Dekimpe and Dominique Hanssens “Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability” Vol. 36, No. 4, November 1999 |
| 2012 Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen “Determining Consumers’ Discount Rates with Field Studies” Vol. 48, No. 1, December 2012 | 1998 Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi “Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers” Vol. 35, No. 1, February 1998 |
| 2011 Oliver J. Rutz and Randolph E. Bucklin “From Generic to Branded: A Model of Spillover in Paid Search Advertising” Vol. 48, No. 1, February 2011 | 1997 Carl F. Mela, Sunil Gupta, and Donald R. Lehmann “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice” Vol. 34, No. 2, May 1997 |
| 2010 Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin “Determining Influential Users in Internet Social Networks” Vol. 47, No. 4, August 2010 | 1996 Peter S. Fader and Bruce G. S. Hardie “Modeling Consumer Choice Among SKUs” Vol. 33, No. 4, November 1996 |
| 2009 Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences” Vol. 46, No. 4, August 2009 | 1995 Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens “How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments” Vol. 32, No. 2, May 1995 |
| 2008 Anand Bodapati “Recommendation Systems with Purchase Data” Vol. 45, No. 1, February 2008 | |