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Paul E. Green Award

Paul E. Green Award

AMAF Website Header Green Award

This award honors the best Journal of Marketing Research article published within the last calendar year.


The Paul E. Green Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.


  • The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
  • The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
  • The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
  • The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
  • The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen

How Do Nutritional Warning Labels Affect Prices?

Volume 60, No. 1, February 2023

Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care

Volume 59, No. 2, April 2022

Srinivas Tunuguntla and Paul R. Hoban

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Volume 58, No. 1, February 2021

Sungjin Kim, Clarence Lee, and Sachin Gupta

Bayesian Synthetic Control Methods

Vol. 57, No. 5, October 2020

A. Yeşim Orhun and Mike Palazzolo

Frugality Is Hard to Afford

Vol. 56, No. 1, February 2019

Eva Ascarza

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Vol. 55, No. 1, February 2018

Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Vol. 54, No. 6, December 2017

Navdeep Sahni

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Volume 53, No. 4, August 2016

Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong

A Bounded Rationality Model of Information Search and Choice of Preference Measurement

Volume 52, No. 2, April 2015

Eric T. Anderson and Duncan I. Simester

Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception

Volume 51, Issue 3, June 2014

Anja Lambrecht and Catherine Tucker

When Does Retargeting Work? Information Specificity in Online Advertising​”

Volume 50, No. 5, October 2013

Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen

Determining Consumers’ Discount Rates with Field Studies

Vol. 48, No. 1, December 2012​

Oliver J. Rutz and Randolph E. Bucklin

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Vol. 48, No. 1, February 2011

Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin

Determining Influential Users in Internet Social Networks

Vol. 47, No. 4, August 2010

Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences

Vol. 46, No. 4, August 2009

Anand Bodapati

“Recommendation Systems with Purchase Data”

Vol. 45, No. 1, February 2008

Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé

“Consumer Packaged Goods in the United States: National Brands, Local Branding”

Vol. 44, No. 1, February 2007

Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

Vol. 43, No. 2, May 2006

Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Vol. 42, No. 4, November 2005

Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

Valuing Customers

Vol. 41, No. 1, February 2004

Asim Ansari and Carl F. Mela


Vol. 40, No. 2, May 2003

Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

Vol. 40, No. 4, November 2003

Bart J. Bronnenberg and Catarina Sismeiro

Using Multimarket Data to Predict Brand Performance in Markets forWhich No or Poor Data Exist

Vol. 39, No. 1, February 2002

William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee

Understanding What’s in a Brand Rating: A Model for Assessing Brandand Attribute Effects and Their Relationship to Brand Equity

Vol. 38, No. 4, November 2001

Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Vol. 37, No. 2, May 2000

Marnik Dekimpe and Dominique Hanssens

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

Vol. 36, No. 4, November 1999

Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Vol. 35, No. 1, February 1998

Carl F. Mela, Sunil Gupta, and Donald R. Lehmann

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Vol. 34, No. 2, May 1997

Peter S. Fader and Bruce G. S. Hardie

Modeling Consumer Choice Among SKUs

Vol. 33, No. 4, November 1996

Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens

How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments

Vol. 32, No. 2, May 1995