Christine Moorman, Editor in Chief
Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University. Christine’s research examines the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has studied these effects in the context of innovation, marketing alliances and networks, and public policy. Her research has appeared in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review where it has been honored with several best paper awards. She has served as an Associate Editor for the Journal of Marketing Research and the Journal of Marketing and as an ERB member for the Journal of Consumer Research and Marketing Science. Christine is the founder and managing director of The CMO Survey and author of Strategy from the Outside In: Profiting from Customer Value, which was awarded the 2011 Berry Book prize for the best book in the field of marketing. Christine was named the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator in 2018, a Fellow of the American Marketing Association in 2017, and she won the 2012 Paul D. Converse Award, the 2008 Mahajan Award for Career Contributions to Marketing Strategy, and the 2008 Distinguished Marketing Educator for the Academy of Marketing Science. She has served as an Academic Trustee for the Marketing Science Institute, as a member of the Board of Directors of the AMA, Chair of the Marketing Strategy Special Interest Group for the AMA, and as Director of Public Policy for ACR.
Harald van Heerde, Coeditor
Harald van Heerde is SHARP Research Professor of Marketing at the University of New South Wales, Sydney, Australia and an Extramural Fellow at Tilburg University. Harald specializes in econometric models to improve marketing decision making. His wide-ranging research interests include marketing mix effectiveness, pricing, new media, branding, retailing and assortments, loyalty programs, entertainment marketing, digital marketing, product-harm crises, and business cycles. His work has appeared in Journal of Marketing, the Journal of Marketing Research, Marketing Science, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science and Quantitative Marketing and Economics. Harald’s research has received the MSI / Paul Root Best Paper Award (JM), the William O’Dell Award for Long-term Impact (JMR), the Paul Green Best Paper Award (JMR), twice the Informs Society of Marketing Science Long-term Impact Award (Marketing Science), the Jan-Benedict Steenkamp Long-term Impact Award of IJRM and twice the IJRM Best Paper Award. He has served on the ERB for JM and as an Associate Editor and as an ERB member at JMR, Marketing Science and IJRM.
C. Page Moreau, Coeditor
C. Page Moreau is the John R. Nevin Professor of Marketing and Executive Director of the Center for Brand and Product Management at the Wisconsin School of Business, University of Wisconsin–Madison. Page’s research centers on innovation and creativity, with the goal of understanding the demand for and creation of new products. Specifically, she examines how and why consumers learn about, purchase, and create new products. Her work has appeared in the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Product Innovation Management and has been covered by NPR, Fast Company, Inc. Magazine, and Psychology Today. Her work has been honored with a Journal of Consumer Research Best Article Award, and she has been recognized as a Marketing Science Institute Young Scholar. Page has served as an Associate Editor at the Journal of Consumer Research and as a member of the editorial review boards at the Journal of Marketing, Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Product Innovation Management, and IJRM. She has served two terms on the Board of the Association for Consumer Research.
Robert W. Palmatier, Coeditor
Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington where he founded and serves as the research director of the Center of Sales and Marketing Strategy. Prior to entering academia, Professor Palmatier held various industry positions, including president and COO of C&K Components (global electronics company) and European general manager at Tyco-Raychem Corporation. He also served as a US Navy lieutenant on board nuclear submarines. Rob’s research interests focus on marketing strategy, relationship marketing, customer loyalty, marketing channels, privacy, healthcare marketing, and sales management. His research has appeared in Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, and Journal of Consumer Psychology and has been covered in Nature, New York Times Magazine, LA Times as well as on NPR and MSNBC. He has also published a number of textbooks including Marketing Channel Strategy; Marketing Strategy: Based on First Principles and Data Analytics. Rob’s publications have received both the Harold H. Maynard (twice) and Sheth awards from the Journal of Marketing, and the Robert D. Buzzell (twice) and Louis W. Stern (4 times) awards. He also has won multiple awards as a teacher of marketing strategy in the doctoral, EMBA, and MBA programs at the University of Washington. He is a faculty fellow at the Institute for the Study of Business Markets (ISBM) and Direct Selling Education Foundation (DSEF). Rob has served as an Associate Editor for the Journal of Marketing and is the immediate past EIC of the Journal of the Academy of Marketing Science.
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