Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal’s prime objective is to bridge the gap between theory and practice in international marketing.
Impact factor: 4.976
AMA Members have access to all Journal of International Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Theory and Practice in Global Marketing
The June 2023 issue of Journal of International Marketing is a special issue on Theory and Practice in Global Marketing (TPGM). Click here to view the articles.
How Does Culture Affect Vaccination Acceptance?
Why do some people get vaccinated while others don’t? This Journal of International Marketing article examines cultural factors that lead to vaccine hesitance or acceptance.
The Impact Of Choice Deprivation On Loyalty Programs
According to a Journal of International Marketing study featured in Forbes, a lack of choices—rather than choice overload—is the norm for most consumers across the globe. This has important consequences for loyalty programs.
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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