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Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal’s prime objective is to bridge the gap between theory and practice in international marketing.
Impact factor: 4.976
AMA Members have access to all Journal of International Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.