Editorial Mission
Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal’s prime objective is to bridge the gap between theory and practice in international marketing.
Impact factor: 4.9
AMA Members have access to all Journal of International Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Research Insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Research Insight
Optimizing Global Branding by Combining Local and Foreign Elements
A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.
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Special Issue
International Selling and Sales Management
The March 2024 issue of Journal of International Marketing is a special issue on International Selling and Sales Management. Click here to view the articles.
For Authors
Call for Papers
Featured
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
Additional Resources
Special Issues
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
- Data and Methodological Issues for New Insights in Global Marketing
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