“Writing an Outstanding Review”
This JM Webinar for Scholars will feature the JM editors sharing ideas and advice on the following topics related to writing an outstanding review: Why you should review; approaching the review; a recommended review mind-set; maximizing the impact of your review; writing the review; and what to learn after the editor’s decision. All current and new reviewers are encouraged to attend.
Two sessions are scheduled to accommodate a diverse audience of scholars from around the world:
- Date: April 22, 2020
- Start Time: 8:00 PM (Eastern)
- Presenters: Harald van Heerde and Christine Moorman
- Click Here to Access the Webinar
- Date: April 29, 2020
- Start Time: 9:00 AM (Eastern)
- Presenters: Harald van Heerde and Christine Moorman
- Click Here to Access the Webinar
All marketing Ph.D. students and faculty are invited to attend. The editors will use video but you should keep your video and audio off during the presentation. There will be time for Q&A at the end of the webinar when you can type your questions into the chat function. Maximum capacity is 300 and given we are using Zoom, there is no way to reserve your space; so first come, first serve.
Webinars On Demand
- Webinar: Creating Boundary-Breaking, Marketing-Relevant Consumer Research
- 1/22/2020 | How can marketing researchers create boundary-breaking consumer research that has impact beyond a narrow set of marketing academics?
Related | Journal of Marketing Webinar Series: Insights for Managers
Return to Journal of Marketing