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JM Webinar Series: Insights for Scholars

Webinars On Demand

  • Webinar: Writing an Outstanding Review
    • 4/22/2020 | Journal of Marketing editors Christine Moorman and Harald van Heerde share ideas and advice for academics looking to write an outstanding review for a journal
  • Webinar: Using Text for Marketing Insight
    • 10/29/2019 | This webinar features three experts who share advice and experience using textual data to derive marketing insight, including an overview of the methodologies and metrics used in text analysis across the field of marketing.

Related | Journal of Marketing Webinar Series: Insights for Managers

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