Journal of Marketing Research | Associate Editors

Kusum L. Ailawadi | Dartmouth College
Wilfred Amaldoss | Duke University
Jonah Berger | University of Pennsylvania
James Bettman | Duke University
Eric Bradlow | University of Pennsylvania
Bart Bronnenberg | University of Tilburg
Randolph Bucklin | University of California – Los Angeles
Darren Dahl | University of British Columbia
Peter Danaher | Monash University
Jean-Pierre Dube | University of Chicago
Anthony Dukes | University of Southern California
Fred Feinberg | University of Michigan
Eileen Fischer | York University
Jacob Goldenberg | IDC Herzilya
Dhruv Grewal | Babson College
Vladas Griskevicius | University of Minnesota
Gerald Haubl | University of Alberta
Jan Heide | University of Wisconsin
Raghuram Iyengar | University of Pennsylvania
Satish Jayachandran | University of South Carolina
Kinshuk Jerath | Columbia University
Vrinda Kadiyali | Cornell University
P.K. Kannan | University of Maryland
Ajay Kohli | Georgia Tech University
Aradhna Krishna | University of Michigan
V Kumar | Georgia State University
Detelina Marinova | University of Missouri
Dina Mayzlin | University of Southern California
Vikas Mittal | Rice University
Sridhar Narayanan | Stanford University
Stephen M. Nowlis | University of Washington
Akshay Rao | University of Minnesota
Ann Schlosser | University of Washington
Venkatesh Shankar | Texas A&M University
Duncan Simester | Massachusetts Institute of Technology
Deborah Small | University of Pennsylvania
Hari Sridhari | Texas A&M University
S Sriram | University of Michigan
Jan Benedict Steenkamp | University of North Carolina
Catherine Tucker | Massachusetts Institute of Technology
Christophe Van den Bulte | University of Pennsylvania
Katherine White | University of British Columbia
Karen Winterich | Pennsylvania State University
Carolyn Yoon | University of Michigan
Juliet Zhu | Cheung Kong Graduate School of Business