![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Paulo-Albuquerque.jpg?resize=1759%2C2128)
![](https://www.ama.org/wp-content/uploads/2022/07/wilfred.jpg?w=750&resize=750%2C1000)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Neeraj-Arora.jpg?resize=1594%2C2148)
![](https://www.ama.org/wp-content/uploads/2022/07/Cropped-Simon-Blanchard-734x683-1.jpg?resize=512%2C683)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Bryan-Bollinger.jpg?resize=780%2C1000)
![](https://www.ama.org/wp-content/uploads/2022/07/bradlow.jpg?w=339&resize=339%2C452)
![](https://www.ama.org/wp-content/uploads/2023/04/Anindita-Chakravarty.jpg?w=292&resize=292%2C370)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Allan-Chen.jpg?resize=450%2C550)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Luca-Cian.jpg?resize=360%2C391)
![](https://www.ama.org/wp-content/uploads/2022/07/kiesha.jpg?w=732&resize=732%2C975)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Preyas-Desai.jpg?resize=780%2C1000)
![](https://www.ama.org/wp-content/uploads/2024/03/JMR-AE-Etkin.jpg?resize=667%2C1000)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Elea-McDonnell-Feit.jpg?resize=1526%2C1835)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Eileen-Fischer.jpg?resize=3540%2C3645)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Jacob-Goldenberg.jpg?resize=1948%2C2922)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Kelly-Goldsmith-edited.jpg?resize=3417%2C5120)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Jan-Heide-1.jpg?resize=1685%2C1975)
![](https://www.ama.org/wp-content/uploads/2022/07/julie.jpg?w=405&resize=405%2C540)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Mathew-Isaac.jpg?resize=3208%2C3643)
![](https://www.ama.org/wp-content/uploads/2019/06/satish-jayachandran.jpg?w=150&resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2019/06/Kinshuk-Jerath.jpg?w=150&resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Vrinda-Kadiyali.jpg?resize=600%2C399)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-PK-Kannan.jpg?resize=729%2C792)
![](https://www.ama.org/wp-content/uploads/2022/07/JMR-AE-Liaukonyte-2.jpg?resize=1707%2C2276)
![](https://www.ama.org/wp-content/uploads/2024/07/JMR-Lurie.jpg?w=948&resize=2306%2C2492)
![Girish Mallapragada](https://www.ama.org/wp-content/uploads/2022/02/gmallapr-768.jpg?resize=606%2C768)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Nitin-Mehta-rotated-e1688156451402.jpg?w=906&resize=1787%2C2019)
![](https://www.ama.org/wp-content/uploads/2020/01/Carl-F-Mela.png?resize=500%2C500)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Martin-Mende.jpg?resize=650%2C650)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Gergana-Nenkov-edited.jpg?resize=1714%2C2569)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Nailya-Ordabayeva.png?resize=899%2C1154)
![](https://www.ama.org/wp-content/uploads/2020/06/OrhunYesim-e1593553949251.jpg?resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Vanessa-Patrick.jpg?resize=2800%2C1867)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Adithya-Pattabhiramaiah.jpg?resize=600%2C600)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Alok-Saboo.png?resize=1024%2C1435)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Anthony-Salerno.jpg?resize=808%2C720)
![](https://www.ama.org/wp-content/uploads/2023/08/jsavary2.jpg?resize=255%2C338)
![](https://www.ama.org/wp-content/uploads/2020/11/schlosser-ann-2.jpg?resize=241%2C309)
![](https://www.ama.org/wp-content/uploads/2022/02/Maura_Scott_4930.jpg?w=512&resize=512%2C649)
![](https://www.ama.org/wp-content/uploads/2024/03/JMR-AE-Seiler-1.jpg?resize=431%2C530)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Aner-Sela.jpg?resize=1707%2C2560)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Bradley-Shapiro.jpg?resize=4202%2C6303)
![](https://www.ama.org/wp-content/uploads/2020/07/Jiwoong-Shin.jpg?w=150&resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Rebecca-Slotegraaf.jpg?resize=590%2C592)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Stephen-Spiller.jpg?resize=1002%2C1253)
![](https://www.ama.org/wp-content/uploads/2019/07/S-Sriram-JMR.jpg?w=150&resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Claudia-Townsend.png?resize=308%2C308)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Nita-Umashankar-edited.jpg?resize=2336%2C3499)
![](https://www.ama.org/wp-content/uploads/2023/07/van-den-bulte-christophe-320x400-1.jpg?resize=320%2C400)
![](https://www.ama.org/wp-content/uploads/2019/07/Katherine-White-JMR.jpg?w=150&resize=150%2C191)
![](https://www.ama.org/wp-content/uploads/2023/06/JMR-Kenneth-Wilbur.jpg?resize=2403%2C3600)
![](https://www.ama.org/wp-content/uploads/2019/06/YoonCarolyn.jpg?w=150&resize=150%2C190)
![](https://www.ama.org/wp-content/uploads/2022/07/JMR-AE-Zhang.png?resize=450%2C600)
![](https://www.ama.org/wp-content/uploads/2023/06/white-square2.jpg?resize=900%2C768)
![](https://www.ama.org/wp-content/uploads/2023/06/white-square2.jpg?resize=900%2C768)
Go to the Journal of Marketing Research
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Go to the Journal of Marketing Research