Jeremy Kees is The Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing at Villanova University. His research interests include advertising/promotions effectiveness and consumer risk. His recent research examines data collection methodologies and data quality. Kees has served as a Special Government Employee and advisor to the U.S. Food and Drug Administration and has also served on the FDA Risk Communication Advisory Committee. He has received the AMA’s Thomas C. Kinnear Research Award.
Beth Vallen is Professor of Marketing and Business Law at Villanova University. Her research focuses on issues related to consumer well-being, and more specifically on the ways various marketing stimuli—such as labels, choice sets, and product attributes—impact decision making and decision outcomes. Her current work considers the role of information transparency and public policy in health decision-making. Vallen was the recipient of the Marketing and Society special interest group Emerging Scholar award as well as the AMA’s Thomas C. Kinnear Research Award for her work in JPP&M. She has been named as one of Poets & Quants’ “Best Undergraduate Professors.”
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