Sachin Gupta, Editor in Chief, Journal of Marketing Research 
Vikas Mittal, Coeditor, Journal of Marketing Research 
Maureen (Mimi) Morrin, Coeditor, Journal of Marketing Research 
Peter Danaher, Coeditor, Journal of Marketing Research
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.