Customer journey strategy and creating an omnichannel experience

Higher Ed 2019 Recap Day 3

What you need to know from Day 3 of the 2019 AMA Symposium for the Marketing of Higher Education.

B2C Marketers: “Buy This, Not That” Reviews Can Boost Business

Higher Ed 2019 Recap Day 2

Press Release from the Journal of Marketing: B2C Reviews that Feature Buying Mistakes Boost Business

Reviewers that laud the current offering while acknowledging that some prior purchase decisions have been mistakes are perceived by potential customers as the most expert.

Higher Ed 2019 Recap Day 1

What you need to know from Day 1 of the 2019 AMA Symposium for the Marketing of Higher Education.