TrendingWelcome to our new site! Get started here.
Welcome to the AMA
The essential community for marketers
Ethical consumer apps help shoppers make informed decisions about which brands to support.
The popularity of retail loyalty programs has exploded in recent years, but hospitals and healthcare organizations have been slow to adopt them—partly because of concerns about patient privacy and HIPAA. But that’s starting to change.
Healthcare consumer behaviors have shifted faster than anyone could have anticipated. Over the last decade, the rise of digital services has created an appetite for convenience that many health systems struggle to satisfy.
Contributor Parna Sarkar-Basu chats with Panviva CMO Steve Pappas about customer experience