Marketing Strategy for B2Bs

How Marketing Asset Management Tools Lower Costs and Drive Revenue

10 Ways DITA can Help Drive a Unified Strategy

Be Fast, Engaging and Relevant to Win Over Generation Z

Brands can’t afford to think about Gen Z as they do millennials, according to Francisco Serrano, CEO and president of 121 Global Branding and author of Brain-Ding.

Jagdish Sheth Wins Award for Research, Mentoring and Philanthropy

Jagdish Sheth—a long-time friend of the AMA and the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University—has won the 2019 Thomas Jefferson Award from Emory.

Foundations in Effective Marketing Writing