2021 AMAF Regional Nonprofit Marketer of the Year Award

Regulating Product Recall Compliance in the Digital Age

Auto recalls can save lives, but up to 40% of recalled cars are unrepaired. Here’s how digital marketing can drive compliance.

Press Release From the Journal of Marketing: Digital Marketing Improves Product Recall Compliance, Providing a New Tool to Enhance Consumer Safety

Providing consumers with relevant information in an easy-to-access way can increase their awareness of important recall-related issues and ultimately contribute to improved compliance.

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

Shedding Light on the Dark Side of Firm Lobbying

Firm lobbying can negatively affect customer focus and satisfaction. Here are strategies to mitigate that.

Press Release From the Journal of Marketing: Shedding Light on the Dark Side of Firm Lobbying

A firm’s focus on customers may be diminished when it lobbies. Firm focus can be reoriented to customers, but doing so requires intentional, marketing-focused efforts.