How Will COVID-19 Affect Marketing?
June 25, 2020
Join us for this special edition of the CMO Survey to learn what senior executives are doing to adapt to the COVID-19 pandemic and how this will affect marketing in the months ahead.
Communicating a product’s reduced negative attribute might have unintended consequences if consumers approach it with the wrong mindset. Marketers should estimate the potential risks of such communications and carry out such communication strategically.
Companies believe that sustainability claims win business from values-based consumers. But is that true?
A good leader isn’t tripped up by the wrong decision, but takes action to identify the problem and fix it.