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Seshadri Tirunillai and Gerard J. Tellis have been selected as the recipients of the annual William F. O’Dell Award for their article “Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation”
Setting a vision for the future starts by defining your passion, taking a skills inventory and realizing your career barriers and accelerators
Eva Escarza has been selected as the recipient of the 2018 Paul E. Green Award for her article “Retention Futility: Targeting High-Risk Customers Might be Ineffective,” which appeared in the February 2018 issue of the Journal of Marketing Research.
Before defining your organization’s purpose, the first move is to understand what your purpose is as an individual.
It’s easy to view software as a product or service. Software instructs hardware how to process data. Data, however, is a product, though it is seldom considered so.
Firms are increasingly using temporary organizations to achieve desired outcomes. A new Journal of Marketing study provides a playbook that managers can use to select and manage these organizations by considering task novelty, time duration, team composition and more.