Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events

2025 AMA Summer Academic Conference
August 22
August 18, Virtual | August 22-24, Chicago
Transform Your Marketing with AI: Hands-On Workshop Series
4 Weeks | OnlineBeyond the Funnel: A Playground Approach to Lifecycle Marketing
Online | 2 HoursSecrets of Stakeholder Management
Online | 2 HoursBrand Management Essentials (Fall Cohort)
Online | 6 Weeks | Small Group LearningNews Stand

Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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AI in Action: Optimize your entire Marketing department
Discover how AI can transform core business functions—from marketing to HR—with real-world examples that drive growth, reduce costs, and enhance employee experience. Download the AI Playbook now. Helping individuals save time and kickstart creativity with AI tools is a win for any business. But when AI is used to streamline workflows across entire departments, the […]
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The 2025 G2 DAM Vendor Report
If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter […]
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How Mailchimp, DocuSign & Biogen Are Scaling Digital Experiences with AI & Personalization
What happens when big brands bring Contentful into their tech stack? Mailchimp, Docusign, and Biogen share how they use Contentful’s dynamic content platform to create scalable, high-impact digital experiences. Whether you’re new to modern architectures or rethinking your tech stack, this panel offers a firsthand look at why leading teams choose Contentful to power their […]
Resources

“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram