Marketing Week 2019Less than a month until Marketing Week! Get a preview of what to expect.
2019 CMO Survey: Hiring, AI on the Rise
Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey
While growth performance, investment climate and customer spending remain positive, virtually no changes were observed over the past six months.
This week’s announcement by Wendy’s Co. that it’s planning yet another big push into the breakfast market at its U.S. restaurants next year was met with skepticism by investors, who initially drove the stock price down 4% on the news. So how difficult will the challenge actually be?
Marketers’ ability to influence user-generated content surrounding customers’ brand or firm-related interactions, and its sentiment in particular, may be an un-tapped use of social media in marketing.