Six Extraordinary Scholars Named AMA Fellows

Do Promotions Make Consumers More Generous?

Retailers and other firms can drive charity donations by asking for them after the discounted sale is made.

Press Release from the Journal of Marketing: Do Promotions Make Consumers More Generous?

Price promotions can have a positive effect on consumers’ donation behavior because the monetary savings from price promotions increase consumers’ perceived resources.

Reclaiming Opt-Outs and Unsubscribes

2021 Winter AMA Academic Post-Conference: Journal of International Marketing

Nonprofit Crisis Communications Guide: Constituent Journeys