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  • 2024 AMA Symposium for the Marketing of Higher Education

    Join us in Las Vegas from November 10-13 to explore groundbreaking strategies, engage in invaluable networking, and gain actionable insights to shape the future of higher education marketing.

  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

From Our Partners

  • sponsor

    Article

    How to create ROI with AI, and prevent PR disasters and multimillion-dollar mistakes. In today’s rapidly evolving AI landscape, marketers must navigate a complex and competitive environment to ensure their organizations stay ahead. This eBook provides a comprehensive roadmap to successfully implement and leverage AI strategies. Key takeaways: Download the eBook now and you will gain the […]

  • sponsor

    Article

    Is AI innovation or intrusion? Get an inside look into how teens feel about using (and not using) generative AI. AI is everywhere in the business world, but for teens it’s just getting started. Download our article and infographic to discover how teens are interacting with AI and how they feel it could impact their […]

  • sponsor

    White Papers

    Increase distributor sales and loyalty using effective incentive strategies. Learn the basics of setting up distributor incentive program with a solid foundation and sustainable budget. Explore the tools, technology, and performance measuring strategies that ensure your distributor incentive program meets your goals and exceeds ROI. Advertisement

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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram

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