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    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership
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    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
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    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
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    Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

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    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
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Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Article

    A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.

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      The Complete Guide for Big Brand Marketers Remember when “personalization” simply meant adding someone’s name to your subject line? Yeah, marketers know that doesn’t cut it anymore. Grab this guide to learn how you can level-up personalized marketing campaigns for your brand. It doesn’t have to be a pipe dream! Advertisement

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      Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful data. When it comes to developing a cohesive brand and marketing strategy, the process should always start with a healthy amount of research. Both quantitative and qualitative methods are crucial for getting a […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

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