(T)apping Into Consumers’ Ethics

Ethical consumer apps help shoppers make informed decisions about which brands to support.

Understanding & Selling Location-Based Marketing

10 Lessons Hospital Marketers Can Learn From Loyalty Marketing

The popularity of retail loyalty programs has exploded in recent years, but hospitals and healthcare organizations have been slow to adopt them—partly because of concerns about patient privacy and HIPAA. But that’s starting to change.

AMA Intellectual Agenda 1.0

Three tactics hospitals can use to compete with retail clinics

Healthcare consumer behaviors have shifted faster than anyone could have anticipated. Over the last decade, the rise of digital services has created an appetite for convenience that many health systems struggle to satisfy.

Engaging Customers in an Omnichannel World

Contributor Parna Sarkar-Basu chats with Panviva CMO Steve Pappas about customer experience