How Physical Stores Enhance Customer Value

Retailers that use physical stores for “deep” product inspection win big: Customer spending per trip increases by 40%, long-term sales by 20%, and profitability by 22%.

Press Release From the Journal of Marketing: There’s a Good Reason Online Retailers Are Investing in Physical Stores

For “deep” products, properly managing customers’ onboarding experience and using the right channel and promotional strategy can enhance long-term customer loyalty and increase sales and profitability.

Digital Marketing Pro Certification Open House

8 Ways Marketers Can Improve Their Résumés

Résumés aren’t the only thing you need in a job search campaign, but they’re still a crucial self-promotion tool.

Franchising: When More Outlets Drive Revenues in the Same Market

Adding a new franchise outlet to the same market can drive—rather than subtract—revenues by 1.7% for existing stores.

Press Release From the Journal of Marketing: Can Encroachment Benefit Hotel Franchisees?

Targeted encroachment can benefit existing franchisees.