Improvising Marketing in Real-Time with Social Media

Corporate social media is heavily preplanned. However, unexpected events provide opportunities for brands to post fresh, relevant things that can go viral.

6 Guiding Principles to Marketing More Ethically to Women

How marketers can avoid mixed (virtue) signals when putting resources behind supporting a feminist cause.

Influencer Marketing Budgets Grow Up in 2020

Fifty-seven percent of marketers plan to increase their influencer budgets in 2020, according to a new study by Linqia.

Demand Generation

Column: Gen Z Marketing From a Gen Zer’s Perspective

What it’s like to be a marketer and member of Gen Z, marketers’ most coveted audience.

The Path to Mobile Engagement Value