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How Grocery Shoppers Spend Differently During Times of Economic Change

When households lose income, they don’t switch grocery brands and stores to save—they just buy fewer products. During recessions, they shift to private labels and buy more.

Press Release From the Journal of Marketing: How Grocery Shoppers Spend Differently During Times of Personal and Macro Economic Change

Whereas micro conditions primarily have an impact on households’ purchase volume of groceries, macro conditions affect households’ purchase volume and also cause shifts in what and where households shop.