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Only about 24% of published marketing academic articles are relevant both to scholars and business leaders. The new R2M tools helps businesses find the most insightful, timely, and relevant insights.
There is a profound disconnect between marketing scholars and practitioners. The R2M index is a new measurement instrument that can help academics conduct more relevant research.
Auto recalls can save lives, but up to 40% of recalled cars are unrepaired. Here’s how digital marketing can drive compliance.
Providing consumers with relevant information in an easy-to-access way can increase their awareness of important recall-related issues and ultimately contribute to improved compliance.