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To preserve firm value during and after an M&A, firms should focus on customers and appoint at least one marketer to their board.
Executives and M&A consultants must make customers (in addition to investors, banks, and regulators) part of their conversation when considering engaging in an M&A.
Only about 24% of published marketing academic articles are relevant both to scholars and business leaders. The new R2M tools helps businesses find the most insightful, timely, and relevant insights.
There is a profound disconnect between marketing scholars and practitioners. The R2M index is a new measurement instrument that can help academics conduct more relevant research.