The Business of Politics Now Includes Business
The old saying that culture eats strategy for breakfast needs updating. Politics has eaten culture for lunch—and the implications of this for strategy are still being digested.
Consumers’ grocery shopping styles can impact CPG brand pricing strategies.
Click to see full results from the January 2020 Marketers’ Confidence Index, a semiannual survey sponsored by the AMA and Kantar to determine the state of marketing.
The inaugural recipients of the AMA-EBSCO Annual Award for Responsible Research in Marketing were announced at the American Marketing Association’s Winter Academic Conference in San Diego, CA.
How to develop the proper build for a successful customer experience implementation journey.
This week, we eyed Oscars viewership, Peapod ending its service in the Midwest, Rihanna’s lingerie line controversy and the return of the catalog.