Note to Brands: People Need Assurance, Not Reassurance

As steps are taken to emerge from the coronavirus shutdown, here are some tips for brands to prove their trustworthiness to consumers.

3 Playbooks to Achieve Personalized Offers in Real Time

Why Unhappy Customers are Unlikely to Share Their Opinions with Brands

A new study upends common wisdom about negative customer insight, providing insights managers can use to develop a fuller picture of sentiment.

Press Release from the Journal of Marketing: What Keeps Unhappy Customers from Sharing Their Opinions with Brands

The information consumers share with brands may be non-representative and positive leaning.

Real Time Idea Screening

5 Tips to Improve Your Video Meetings

American Marketing Association CEO Russ Klein on the best ways to fluidly run a video conference.