What Consumers Mean When They Say Products Are Authentic

Want your brand to communicate authenticity? Read this study to understand the six judgements consumers make to identify authentic products and services.

Press Release From the Journal of Marketing: What Consumers Mean When They Say Your Products Are Authentic

Knowing what consumers mean by authenticity can help marketers deliver it in their products and services.

Using Micro Influencers for Customer Engagement? Here’s How to Pick the Right One

AMA Academic Council: Four new members

When Algorithms Go Bad: How Consumers Respond

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks.

Press Release From the Journal of Marketing: When Algorithms Go Bad: How Consumers Respond

Consumers are more forgiving of brand failures caused by a marketing algorithm than human error.