Why Companies Should Encourage the Use of Brand Nicknames

Brand nicknames help consumers sift “real” information from “fake” data by communicating that the speaker is a brand fan or insider.

Press Release From the Journal of Marketing: Why Companies Should Encourage the Use of Brand Nickname

Brand nickname use among consumers demonstrates authenticity, especially in the digital world.

Social Media Strategy Mapping

7 Marketing Strategies for Business Growth

Transparency Is the Clear Choice for Salespeople

AMA Doctoral SIG members explore new JMR research that shows how building trust early in sales negotiations can pay off.

How to Up-Level your Virtual Event Planner Skills