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Advertising provides firm-specific information to investors in financial markets, which can help insulate a company from negative incidents happening to other firms in the same industry.
Firms with a larger advertising share of voice have lower stock price synchronicity. That means their stock prices are driven more by firm-specific information instead of general industry and market trends.
If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career.
On-demand service apps connect contractors and customers. Here’s how to keep pros using platforms instead of taking business offline.