How to Make Marketing Theory Exploration Exciting Again Marketing theory should be fresh and exciting. Here’s how to change the game.
Kelly Martin and Maura Scott to serve as Coeditors in Chief of the Journal of Public Policy & Marketing
Marketing News Future Learning: Higher Ed’s Path Forward Higher education in America is at a crossroads. Institutions for years have rested on their laurels, but changing dynamics in learners and looming economic trends signal the need for immediate disruption. Can colleges across the country make the relevant adjustments?
Marketing News Social Media Planning for Healthcare Marketers Whether you’re in full swing planning next year’s social media content calendar or staring at a blank spreadsheet, here are three helpful strategies to keep in mind.
