Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data

The next installment in a new blog series based on the 7 Big Problems books,

Marketing News

Land O’Lakes Kicks Off Identity Initiative with an Ode to Female Farmers

Land O’Lakes’ She-I-O campaign highlights the company’s co-op model with a female empowerment message.

Marketing News

The Ethics of Targeting Minorities with Dark Ads

For years, advertisers have been able to target and exclude people using “dark ads.” Often, those ads have targeted and excluded minorities.

Marketing News

How Customer Focus Improves the Success of Mergers and Acquisitions

A purposeful alignment of marketing resources after a merger can influence the return of the merger or acquisition.

Marketing News

A Crash Course in Networking for Marketers Who Have No Time

We’ve all seen the auto-invites for connections and the direct message sales pitches on social media. There’s a better way to make friends and influence people.

Marketing News

Office Goals: Archetype

A peek inside the marketers’ offices that make us drool.​​​​