American Marketing Association

Virtual Training: Content vs. Copywriting

March 31, 2021
Join us for this live virtual training where you will discover strategies for content and copy creation, learn to craft communications that get read, and leave with an understanding of how professional-level writing can build your brand and increase your revenue.

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Content vs. Copywriting

March 31, 2021

Online | 11 a.m. - 2 p.m. Central

Variable Compensation and Salesperson Health

Increasing variable compensation causes sales staff to work harder but fall sick more frequently. Managers can adjust comp downwards to protect vulnerable workers.

Press Release From the Journal of Marketing: Variable Compensation and Salesperson Health

Marketing News

How Brands Can Extend Their 15 Minutes of Fame

The coronavirus pandemic has cast a winning spotlight on a select few brands, while punishing many others. Here are the consumer insight techniques all organizations can use to share the stage.

Do Marketers Matter for Entrepreneurs?

Yes, marketing can improve the world: When volunteer marketers teamed with early-stage entrepreneurs in Uganda, the results were outstanding.

Press Release From the Journal of Marketing: Do Marketers Matter for Entrepreneurs?

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