TrendingMembers get unlimited digital access to all four AMA academic journals. Learn more.
Welcome to the AMA
The essential community for marketers
Mergers and acquisitions (M&A) have become a part of our everyday corporate lives. In fact, the last five years have seen $3.5 trillion in global deals completed annually, with that trend expected to continue.
Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.
The Marketers’ Confidence Index dropped by nine points from 131 in July 2018 to 122 in January 2019. The report—sponsored by Kantar Consulting and the AMA—finds that the drop was due to marketers losing confidence in consumer spending.
As the marketing journey has gone omni-channel and threatened the traditional marketing funnel, the way brands communicate with prospective customers has changed—along with the technology that makes it all possible.