You Might Want to Sit Down for This: Modeling Consumer Seating Preferences

AMA Doctoral special interest group members summarize fascinating new JMR research about modeling consumer choices for seating.

What Brands Need to Know: Activating Influencers on TikTok

Press Release from the Journal of Marketing: Evolution of Consumption: A Psychological Ownership Framework

In many domains, we are trading ownership of private material goods for access to use shared and experiential goods and services. This article outlines how the downstream effects of these consumption changes are channeled through their influence on psychological ownership—the feeling that a thing is MINE.

Why Does—and What Happens When—Nothing Feels Like it is MINE?

Does psychological ownership—feeling that something is “mine”—matter in a society where resources are increasingly shared?

Press Release from the Journal of Marketing: How Computer Scientists and Marketers Can Create a Better CX with AI

A failure to incorporate behavioral insight into technological developments may undermine consumers’ experiences with AI.

How to Fix Your Lead Gen Funnel with Analytics