Better Marketing Through Better Accessibility

A New Tool Assesses the Real-World Relevance of Academic Marketing Articles

Only about 24% of published marketing academic articles are relevant both to scholars and business leaders. The new R2M tools helps businesses find the most insightful, timely, and relevant insights.

Press Release From the Journal of Marketing: A New Tool Assesses the Real-World Relevance of Academic Marketing Articles

There is a profound disconnect between marketing scholars and practitioners. The R2M index is a new measurement instrument that can help academics conduct more relevant research.

2021 AMAF Regional Nonprofit Marketer of the Year Award

Regulating Product Recall Compliance in the Digital Age

Auto recalls can save lives, but up to 40% of recalled cars are unrepaired. Here’s how digital marketing can drive compliance.

Press Release From the Journal of Marketing: Digital Marketing Improves Product Recall Compliance, Providing a New Tool to Enhance Consumer Safety

Providing consumers with relevant information in an easy-to-access way can increase their awareness of important recall-related issues and ultimately contribute to improved compliance.