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Design Thinking Virtual Conference
April 23-24, 2019
Firms are increasingly using temporary organizations to achieve desired outcomes. A new Journal of Marketing study provides a playbook that managers can use to select and manage these organizations by considering task novelty, time duration, team composition and more.
A breakdown of how millennial women are consuming healthcare differently than previous generations.
Why one social media platform may not be the ideal conduit to reach your younger audiences.
Client-oriented learning in higher education boosts résumés and leadership skills.
Modern life can be exhausting—how our busy lives are affecting consumer purchase behavior.
Johnson & Johnson faces more than 11,700 claims that its talcum powder causes cancer and could soon face more lawsuits after its 2006 marketing plan was publicly revealed by Reuters. How should the company communicate with the public?