Grocery Shopping Styles Yield Insight for Brand Marketing

Consumers’ grocery shopping styles can impact CPG brand pricing strategies.

Marketers’ Outlook on Consumer Spending Improves Since July 2019

Click to see full results from the January 2020 Marketers’ Confidence Index, a semiannual survey sponsored by the AMA and Kantar to determine the state of marketing.

Optimizing Lead Data to Reduce CRM Chaos

AMA-EBSCO Annual Award for Responsible Research in Marketing | Inaugural Recipients Announced

The inaugural recipients of the AMA-EBSCO Annual Award for Responsible Research in Marketing were announced at the American Marketing Association’s Winter Academic Conference in San Diego, CA.

CX Rx: How the Best Firms are Innovating and Competing on Customer Experience

How to develop the proper build for a successful customer experience implementation journey.

The Best Marketing Stories of the Week, Feb. 10-14

This week, we eyed Oscars viewership, Peapod ending its service in the Midwest, Rihanna’s lingerie line controversy and the return of the catalog.