Rethinking Healthcare Marketing for Millennials

The millennial generation is America’s largest—here are three ideas for how healthcare marketers can adjust to better meet their needs.

5 Tips to Make Your Organization Data-Smart

How organizations can ensure data is securly held and responsibly collected as consumers reclaim power over their data.

Spectrum Health Lakeland Case Study: Crafting a Modern Digital Patient Journey with Sitefinity

Auction Buyers Pay More When Bidding in Warm Rooms

In auctions, higher (vs. moderate) temperatures increase consumers’ willingness to pay. However, in negotiations, a markedly different pattern emerges: higher temperatures lower willingness to pay.

Tap into Your Marketing Data for Better ROI

Libra Cryptocurrency Presents Opportunity for Facebook Users to Shop through the Platform

Facebook announced plans for its cryptocurrency this week, called Libra.