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2021 Symposium for the Marketing of Higher Education

November 3-9, 2021
The AMA Symposium for the Marketing of Higher Education is your chance to connect with other marketers to forge the path forward. Now more than ever is the time for sharing knowledge, learning together and innovating to meet the present moment.

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For You

Epicurean Food Marketing

rebounding light beams

Marketer Confidence Rebounds to Pre-Pandemic Levels

Three Ways to Engage Consumers for Sustainable Consumption

Featured

The Future of Cross Channel Campaign Management is Here: AI

5 tips to make the most of your content without simply making the most content

Wistia’s Show Promotion Checklist: How to Attract and Engage a Niche Audience

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The Official Jobs-To-Be-Done Playbook

The Power of Content Consolidation: Reduce Cost, Mitigate Risk & Maximize Value

November 4, 2021 12:00 PM - 1:00 PM

Measuring the Real-Time Stock Market Impact of Firm-Generated Content

How do tweets affect a company’s value? A new study reveals the real-time impact of tweets on stock price.

Press Release From the Journal of Marketing: How Your Firm’s Tweets Affect Its Value—Both Temporarily and Permanently

Social media managers can design campaigns that have an enduring impact on firm stock price.

3 Must Haves For Executing a Painless Marketing Strategy

November 11, 2021 12:00 PM - 1:00 PM

Hiring In 2021 & Beyond

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