Call for Papers | Journal of International Marketing: Brands and Branding in an International Context

How Push Notifications Drive Audience Engagement with Quick, Snackable Content

Browser-based push notifications have emerged as one of the most effective channels for meeting digital audiences’ expectations with trustworthy, personalized content they actually want to receive.

How to Help Consumers Reduce Interest Payments Across Multiple Credit Card Accounts

Americans owe more than $770 billion across multiple credit cards. What are they doing about it?

Press Release From the Journal of Marketing: How to Help Consumers Reduce Interest Payments Across Multiple Credit Card Accounts

How Marketers are Using Conversation Intelligence and AI Today to Win in 2022

Does Feeling Like You Own Borrowed Money Make You Spend More?

AMA Doctoral SIG members talk with authors of new JMR research and find out why how people perceive their debts can make them spend more.