How to Use Temporary Organizations Effectively Firms are increasingly using temporary organizations to achieve desired outcomes. A new Journal of Marketing study provides a playbook that managers can use to select and manage these organizations by considering task novelty, time duration, team composition and more.
Marketing News Health Habits of Female Millennials A breakdown of how millennial women are consuming healthcare differently than previous generations.
Marketing News Snapchat vs. Instagram for Healthcare Marketing Why one social media platform may not be the ideal conduit to reach your younger audiences.
Marketing News The Value of Student-Integrated Practicum Projects Client-oriented learning in higher education boosts résumés and leadership skills.
Marketing News No Rest for the Weary Shopper Modern life can be exhausting—how our busy lives are affecting consumer purchase behavior.
Marketing News How Johnson & Johnson Can Respond to Its Rough Year Johnson & Johnson faces more than 11,700 claims that its talcum powder causes cancer and could soon face more lawsuits after its 2006 marketing plan was publicly revealed by Reuters. How should the company communicate with the public?
