Advice for Marketers Facing a Merger

Mergers and acquisitions (M&A) have become a part of our everyday corporate lives. In fact, the last five years have seen $3.5 trillion in global deals completed annually, with that trend expected to continue.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Brand Management Software for Dummies

A Smarter Way to Advertise Online

Marketers’ Confidence Drops Due to Consumer Spending

The Marketers’ Confidence Index dropped by nine points from 131 in July 2018 to 122 in January 2019. The report—sponsored by Kantar Consulting and the AMA—finds that the drop was due to marketers losing confidence in consumer spending.

The Era of Martech

As the marketing journey has gone omni-channel and threatened the traditional marketing funnel, the way brands communicate with prospective customers has changed—along with the technology that makes it all possible.