American Marketing Association

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Two Great Marketing Leaders. One Powerful Course. We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI.

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Epicurean Food Marketing

Marketing News

Marketer Confidence Rebounds to Pre-Pandemic Levels

Three Ways to Engage Consumers for Sustainable Consumption

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The Downfall of Anonymous Data and Why Consumer Identity is Key for Brick-and-Mortar Businesses

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Top 7 Strategies to Rank Higher and Increase Beauty Sales on Amazon

The 2021 Holiday Marketing Guide for Restaurants

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How to Use Third-Party Data to Optimize Your Marketing Spend

5 Ways to Maximize Campaign ROI Through Social and Media Insights

Using Machine Learning and Natural Language Processing to Measure Consumer Reviews for Product Attribute Insights

A new framework makes it possible to capture a wealth of insight from user-generated content related to product reviews, providing a structured way to determine what buyers think about product attributes.

Press Release From the Journal of Marketing: Using Machine Learning and Natural Language Processing to Measure Consumer Reviews for Product Attribute Insights

This study presents a methodological framework based on machine learning and natural language processing that uses consumer reviews to obtain an embedded representation of product attributes.

The Ultimate Marketing Benchmark Report: 7 Key Takeaways to Stay Ahead of Your Peers

2022 Organizational Frontlines Research (OFR) Pre-Conference

February 17-18, 2022

Las Vegas, Nevada

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