American Marketing Association

Virtual Training: Developing a Creative Mindset

March 3-4, 2021
Join us for this interactive virtual workshop where you'll learn proven tips and techniques to help each member of your team develop a creative mindset.

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Marketing News

The Year of the Business-Building Magnet, and Other 2021 Predictions

What Does Marketing Have to Do with Ill-Advised Consumer Behavior?

Three Ways Nonprofits Grow Revenues

Featured

Six Extraordinary Scholars Named AMA Fellows

The Retailer’s Guide to Customer Loyalty

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Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It

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Latest

Updates from the 2021 AMA Winter Academic Conference

Insights from the Top-Ranking Scholars on their Research Productivity

AMA’s doctoral student SIG interviews top researchers to gain insights on researching and publishing that can benefit doctoral students and young researchers.

How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Labels that draw attention to ugly produce’s flaws actually help increase consumers’ choice, click-throughs, and purchases.

Press Release From the Journal of Marketing: How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Emphasizing aesthetic flaws via “ugly” labeling can increase the purchase of unattractive produce.

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