Trending:Nominations are open for the AMA Foundation Higher Ed Marketer of the Year Award. Learn more.
Design Thinking Virtual Conference
April 23-24, 2019
Modern life can be exhausting—how our busy lives are affecting consumer purchase behavior.
A new study in the Journal of Marketing provides firms with actionable guidance and a toolset to design product webpages for higher sales.
Johnson & Johnson faces more than 11,700 claims that its talcum powder causes cancer and could soon face more lawsuits after its 2006 marketing plan was publicly revealed by Reuters. How should the company communicate with the public?
Teens who deface ads after learning information “exposé-style” found to eat less junk food for three months after study.