Digital Marketing Certifications
Gain confidence in your digital marketing skills while proving you have the knowledge to advance your career, with our Digital Marketing Pro and Expert courses.
Want your brand to communicate authenticity? Read this study to understand the six judgements consumers make to identify authentic products and services.
Knowing what consumers mean by authenticity can help marketers deliver it in their products and services.
Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks.
Consumers are more forgiving of brand failures caused by a marketing algorithm than human error.