How to Develop Buyer Personas that Will Actually Aid Your Business

Wow Them with Your Virtual Event

How Grocery Shoppers Spend Differently During Times of Economic Change

When households lose income, they don’t switch grocery brands and stores to save—they just buy fewer products. During recessions, they shift to private labels and buy more.

Press Release From the Journal of Marketing: How Grocery Shoppers Spend Differently During Times of Personal and Macro Economic Change

Whereas micro conditions primarily have an impact on households’ purchase volume of groceries, macro conditions affect households’ purchase volume and also cause shifts in what and where households shop.

The Ultimate 2021 Holiday Commerce Guide

Call for Papers | Journal of International Marketing and Global SIG Conference: Global Marketing in a Diversified Industrial Economy