Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events

2025 AMA Marketing and Public Policy Conference
June 20
Washington, DC
Bridging the Gap Between AI & Marketing
2 hours | Online | BeginnerGoogle Analytics Bootcamp
Online | 4 Hours | IntermediateHow to Train Your ChatGPT
July 23 and July 30 (2 Days) | 10:00 AM-12:00PM CTTransform Your Marketing with AI: Hands-On Workshop Series
4 Weeks | OnlineNews Stand

Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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The marketer’s guide to creating digital experiences that convert
4 tips to move faster, scale smarter, and win customers Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve these goals and drive real […]
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Your Guide to Higher Education Website Redesign
Best practices for success from the digital agency experts at Eastern Standard This comprehensive guide will help your .EDU team align on brand, content, and UX design decisions that will propel your digital presence forward to reach mission-critical university-wide goals.
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The 2025 G2 DAM Vendor Report
If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter […]
Resources

“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram