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2021 AMA Higher Ed Virtual Conference
June 22-24, 2021
Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing can play a role in decision making.
Retailers that use physical stores for “deep” product inspection win big: Customer spending per trip increases by 40%, long-term sales by 20%, and profitability by 22%.
For “deep” products, properly managing customers’ onboarding experience and using the right channel and promotional strategy can enhance long-term customer loyalty and increase sales and profitability.
Résumés aren’t the only thing you need in a job search campaign, but they’re still a crucial self-promotion tool.
Adding a new franchise outlet to the same market can drive—rather than subtract—revenues by 1.7% for existing stores.
Targeted encroachment can benefit existing franchisees.