The “Why” Behind the Buy: Integrating Consumer Behavior into Your Marketing Strategy

Marketing Strategy for B2Bs

How Marketing Asset Management Tools Lower Costs and Drive Revenue

10 Ways DITA can Help Drive a Unified Strategy

Be Fast, Engaging and Relevant to Win Over Generation Z

Brands can’t afford to think about Gen Z as they do millennials, according to Francisco Serrano, CEO and president of 121 Global Branding and author of Brain-Ding.

Jagdish Sheth Wins Award for Research, Mentoring and Philanthropy

Jagdish Sheth—a long-time friend of the AMA and the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University—has won the 2019 Thomas Jefferson Award from Emory.