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Auto recalls can save lives, but up to 40% of recalled cars are unrepaired. Here’s how digital marketing can drive compliance.
Providing consumers with relevant information in an easy-to-access way can increase their awareness of important recall-related issues and ultimately contribute to improved compliance.
Firm lobbying can negatively affect customer focus and satisfaction. Here are strategies to mitigate that.
A firm’s focus on customers may be diminished when it lobbies. Firm focus can be reoriented to customers, but doing so requires intentional, marketing-focused efforts.