DocSIG Releases 2020 Research Productivity Report

Mobilizing Suppliers to Avoid Construction Project Overruns

Press Release From the Journal of Marketing: Managing Large-Scale Construction Projects to Avoid Cost Overruns

Using Text to Unlock the Power of Online Searches in the Consumer Journey

What makes consumers click on search engine results or online ad content? Recent JMR research summarized by AMA Doctoral SIG students provides fascinating insights.

What Does Marketing Have to Do with Ill-Advised Consumer Behavior?

Consumers are reluctant to blame biology for ill-advised behaviors, despite scientific findings. Here’s how marketing can help.

Press Release from the Journal of Marketing: What Does Marketing Have to Do with Ill-Advised Consumer Behavior?

A biological account of human behavior can benefit human welfare and marketing can play a critical role in facilitating public understanding and acceptance of biological causation.