Press Release Journal of Marketing: How Firms Can Navigate Competitors’ Pitfalls without Being “Tarred by the Same Brush”

Advertising provides firm-specific information to investors in financial markets, which can help insulate a company from negative incidents happening to other firms in the same industry.

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Firms with a larger advertising share of voice have lower stock price synchronicity. That means their stock prices are driven more by firm-specific information instead of general industry and market trends.

Marketing Job Titles

If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career.

5 Ways to Improve Mobile App Engagement

Improve Your Email Engagement with a Conversational Email Strategy

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

On-demand service apps connect contractors and customers. Here’s how to keep pros using platforms instead of taking business offline.