Customer Loyalty

Secrets of the Trade(show): 9 Ways to Use Marketing Automation Before, During, and After Events

2020 AMA Summer Academic Conference

Marketers’ Confidence Index Demonstrates Consistent Results

While growth performance, investment climate and customer spending remain positive, virtually no changes were observed over the past six months.

3 Reasons Wendy’s Breakfast Push May Struggle

This week’s announcement by Wendy’s Co. that it’s planning yet another big push into the breakfast market at its U.S. restaurants next year was met with skepticism by investors, who initially drove the stock price down 4% on the news. So how difficult will the challenge actually be?

Press Release from the Journal of Marketing: How Marketers Can Shape Customer Sentiment During Events

Marketers’ ability to influence user-generated content surrounding customers’ brand or firm-related interactions, and its sentiment in particular, may be an un-tapped use of social media in marketing.