Leading High-Performing Virtual Teams

Press Release From the Journal of Marketing: When Consumers Trust AI Recommendations—or Resist Them

The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and sensory aspects of a product (its hedonic value).

When Consumers Trust AI Recommendations—or Resist Them

AI-driven recommendations are all the rage in ecommerce. But do they work better for utilitarian purchases like wheelbarrows or hedonic purchases like designer shoes?

4 Steps to Growth: Plan Your Webinar Strategy from Concept to Launch

Leveraging LinkedIn

Sender Beats Subject Line: The Power of Blog Branding

Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline.