Marketing News No Rest for the Weary Shopper Modern life can be exhausting—how our busy lives are affecting consumer purchase behavior.
How to Structure Product Page Design for eCommerce Success A new study in the Journal of Marketing provides firms with actionable guidance and a toolset to design product webpages for higher sales.
Marketing News How Johnson & Johnson Can Respond to Its Rough Year Johnson & Johnson faces more than 11,700 claims that its talcum powder causes cancer and could soon face more lawsuits after its 2006 marketing plan was publicly revealed by Reuters. How should the company communicate with the public?
Marketing News Researchers Fight Junk Food Ads with Teenage Rebellion Teens who deface ads after learning information “exposé-style” found to eat less junk food for three months after study.
