2019 William F. O’Dell Award Seshadri Tirunillai and Gerard J. Tellis have been selected as the recipients of the annual William F. O’Dell Award for their article “Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation”
Marketing News How to Take Control of Your Marketing Career Setting a vision for the future starts by defining your passion, taking a skills inventory and realizing your career barriers and accelerators
Escarza’s “Retention Futility: Targeting High-Risk Customers Might be Ineffective,” Wins 2018 Award Eva Escarza has been selected as the recipient of the 2018 Paul E. Green Award for her article “Retention Futility: Targeting High-Risk Customers Might be Ineffective,” which appeared in the February 2018 issue of the Journal of Marketing Research.
Marketing News Creating a Career of Compassion and Purpose Before defining your organization’s purpose, the first move is to understand what your purpose is as an individual.
Marketing News Data is a Product It’s easy to view software as a product or service. Software instructs hardware how to process data. Data, however, is a product, though it is seldom considered so.
How to Use Temporary Organizations Effectively Firms are increasingly using temporary organizations to achieve desired outcomes. A new Journal of Marketing study provides a playbook that managers can use to select and manage these organizations by considering task novelty, time duration, team composition and more.
