Press Release from the Journal of Marketing: When to Use Markets, Lines, and Lotteries: Why the Fairness of These Allocation Strategies Depends on Their Ability to “Sort Preferences”

People seem to earnestly try to discern the nature of preferences and choose an allocation rule—markets, lines, or lotteries—that fits.

How to Distribute Scarce Goods and Services: The Right Allocation Strategy Depends on Whether Preferences Are Similar or Dissimilar

When goods and services are scarce, concerns about fairness in allocation naturally come into play. Here’s why the fairness of systems like markets, lines, or lotteries can depend on their ability to “sort preferences.”

How Physical Stores Enhance Customer Value

Retailers that use physical stores for “deep” product inspection win big: Customer spending per trip increases by 40%, long-term sales by 20%, and profitability by 22%.

Press Release From the Journal of Marketing: There’s a Good Reason Online Retailers Are Investing in Physical Stores

For “deep” products, properly managing customers’ onboarding experience and using the right channel and promotional strategy can enhance long-term customer loyalty and increase sales and profitability.

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8 Ways Marketers Can Improve Their Résumés

Résumés aren’t the only thing you need in a job search campaign, but they’re still a crucial self-promotion tool.