Before Undertaking an M&A, Read this Study on How to Preserve Firm Value

To preserve firm value during and after an M&A, firms should focus on customers and appoint at least one marketer to their board.

Press Release From the Journal of Marketing: Before Undertaking an M&A, Read this Study on How to Preserve Firm Value

Executives and M&A consultants must make customers (in addition to investors, banks, and regulators) part of their conversation when considering engaging in an M&A.

Better Marketing Through Better Accessibility

A New Tool Assesses the Real-World Relevance of Academic Marketing Articles

Only about 24% of published marketing academic articles are relevant both to scholars and business leaders. The new R2M tools helps businesses find the most insightful, timely, and relevant insights.

Press Release From the Journal of Marketing: A New Tool Assesses the Real-World Relevance of Academic Marketing Articles

There is a profound disconnect between marketing scholars and practitioners. The R2M index is a new measurement instrument that can help academics conduct more relevant research.

2021 AMAF Regional Nonprofit Marketer of the Year Award