Press Release: Scholars Untangle Marketing’s Complex Role in Understanding Political Activities

This month’s special issue of the Journal of Public Policy & Marketing acknowledges the role that marketing does and can play in addressing political activities with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.

Consumers Enjoy Events More When Commenting on Them

“Put down your phone!” Or not? New research shows that commenting on events increases participant enjoyment.

Do Spoilers Harm Movie Box-Office Revenue?

Spoiler alert! Spoiler reviews can actually increase movie sales, particularly for movies characterized by greater quality uncertainty for consumers.

When and Why the Left-Digit Bias Works for Retailers

DocSIG members break down new research in JMR, explaining when and why the left-digit bias still works in retail pricing

Marketing Excellence: Nature, Measurement, and Investor Valuations

Outranking Your Competitors in SEO