Marketing Week 2019Less than two weeks until AMA Marketing Week! Get a preview of what to expect.
2019 CMO Survey: Hiring, AI on the Rise
Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey
Michel Wedel is being honored as the 2019 Robert J. Lavidge Global Marketing Research Award. He was also named recipient of the 2019 AMA-Irwin-McGraw-Hill Award and the 2016 Parlin Award.
Find out how this team of Journal of Marketing authors was able to quadruple sales of repurposed goods by giving the products a story.
A new study published by Edelman demonstrates the perils of omitting trust from branding discussions.
New Research from Journal of Marketing Research identifies a way to increase hybrid vehicle sales: media coverage of climate change.