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2021 AMA Higher Ed Virtual Conference
June 22-24, 2021
Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing can play a role in decision making.
People seem to earnestly try to discern the nature of preferences and choose an allocation rule—markets, lines, or lotteries—that fits.
When goods and services are scarce, concerns about fairness in allocation naturally come into play. Here’s why the fairness of systems like markets, lines, or lotteries can depend on their ability to “sort preferences.”
Retailers that use physical stores for “deep” product inspection win big: Customer spending per trip increases by 40%, long-term sales by 20%, and profitability by 22%.
For “deep” products, properly managing customers’ onboarding experience and using the right channel and promotional strategy can enhance long-term customer loyalty and increase sales and profitability.
Résumés aren’t the only thing you need in a job search campaign, but they’re still a crucial self-promotion tool.