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Black Lives Matter demonstration - Diversity, Equity and Inclusion in Marketing

Diversity, Equity and Inclusion in Marketing

The AMA has taken an intentional approach in layering everything we do for our community in diversity, equity and inclusion. In order for the AMA to strive to be the most relevant force and voice shaping marketing worldwide, it is our responsibility to make sure that diverse people, perspectives and the intersection of DEI and marketing are represented in the work we do.

10.08.2020

Community Initiatives

Diversity Leadership Institute

DLI is a four-day Institute that will allow a cohort of diverse marketing students the unique opportunity to network with their peers and be led in small groups by representatives from our academic and professional community serving as Institute facilitators. This first in-person cross-community program that layers DEI, mentorship, and supporting the diverse talent pipeline in our community and marketing industry at large.

JPP&M Articles Addressing Race, Diversity and Inclusion

The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s continued partnership with The PhD Project.

DEI Chapter Pledge

 A small group of motivated Professional chapter leaders have united to take immediate action to amplify Black, Indigenous and People of Color (BIPOC) voices. This grassroots task force has created AMA’s first-ever DEI Pledge for Chapters to help professional chapters be more proactive about DEI practices at the chapter level.

PCC DEI Committee

The PCC DEI Committee is comprised of some 20+ diverse Chapter leaders from around the country. These passionate leaders have volunteered to serve on this committee for the 2020-2021 term in addition to their regular board roles at the Chapter level.

WQS Award: Multicultural Mentoring Award of Excellence

The Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence (WQS) carries on the legacy of three world class marketing scholars, educators, and mentors of people of color.

DEI Advisory Group

 The AMA Support Center has established a DEI Advisory Group to support and advise the Director of DEI in building a cross-community DEI strategy for the AMA that is inclusive of addressing the needs of our Professional, Academic, and Collegiate communities.

Valuing Diversity PhD Scholarship

The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession.

“The recent awakening in our country around social and racial justice has given the AMA the opportunity to fully integrate and grow DEI into our mission and values. I am humbled to use this momentum to lead the AMA in developing actionable steps to make this intentional integration a reality for our community.”

Chris Cole
DEI & Community Engagement

Our Partnership with The Diversity Movement

The American Marketing Association and The Diversity Movement have forged a partnership that provides diversity, equity, and inclusion programming to AMA’s more than 200,000 engaged users. Through this partnership, The Diversity Movement is now a Preferred Diversity Resource Partner of AMA. Read more about our partnership here.

DEI in Marketing Panel from ICC22

Watch one of the important conversations about how as student marketers, we can continue to rise to the call to strive for a more diverse, equitable and inclusive tomorrow that took place at ICC22 in Chicago.

“Yes, we are in the middle of a pandemic, but what makes our community so special is the very thing our members need most right now – rallying around and supporting each other, forming strong community bonds, turning friends into family, and being the change we want to see, for our professional chapters and our industry as a whole.”

Misty Wilson
President, AMA Triangle

Online Training

“I joined this initiative to harness that power, define a clear path towards action, and show our community that no matter their role, tenure, or industry, together, we have the power to move the world.”

Karen McFarlane
President, AMA New York

Content

“Representation is EVERYTHING when it comes to diversity and inclusion. I need to know that any organization of which I am a member WANTS me there and that I feel welcomed.

I feel it is my duty to pave the way for others so that we can create a more equitable organization for all, and that starts with becoming more informed.”

Vanessa Torres
Member, Professional Chapters Council