Diversity, Equity and Inclusion in Marketing
As the nation continues to grapple with painful reminders of multi-generational injustice and inequity, we are also seeing people, companies, social groups and organizations protesting, having civil discourse, and taking a stand for justice. As leaders in our communities, it is incumbent upon us to do our part too. Together, we will unite as one AMA to create a more equitable and inclusive environment for all.
“The recent awakening in our country around social and racial justice has given the AMA the opportunity to fully integrate and grow DEI into our mission and values. I am humbled to use this momentum to lead the AMA in developing actionable steps to make this intentional integration a reality for our community.”
Chris Cole
DEI & Community Engagement
Community Initiatives
PCC DEI Committee
The PCC DEI Committee is comprised of some 20+ diverse Chapter leaders from around the country. These passionate leaders have volunteered to serve on this committee for the 2020-2021 term in addition to their regular board roles at the Chapter level.
DEI Task Force
A small group of motivated Chapter leaders have united to take immediate action to amplify Black, Indigenous and People of Color (BIPOC) voices. This grassroots task force has created AMA’s first-ever DEI Pledge for Chapters to help chapters be more proactive about DEI practices at the Chapter level.
JPP&M Articles Addressing Race, Diversity and Inclusion
The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s continued partnership with The PhD Project.
AMA Diversity Leadership Scholarship
The diversity leadership scholarship program recognizes undergraduate minority students who demonstrate leadership in their chapter activities or in other areas of their lives.
WQS Award: Multicultural Mentoring Award of Excellence
The Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence (WQS) carries on the legacy of three world class marketing scholars, educators, and mentors of people of color.
Valuing Diversity PhD Scholarship
The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession.
“Yes, we are in the middle of a pandemic, but what makes our community so special is the very thing our members need most right now – rallying around and supporting each other, forming strong community bonds, turning friends into family, and being the change we want to see, for our professional chapters and our industry as a whole.”
Misty Wilson
President, AMA Triangle
Online Training
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On-Demand: Decoding DEI for Marketers
Let’s continue prioritizing diversity, equity and inclusion. Below, you will find the recording, presentation deck and additional resources provided by the instructor for ongoing learning. Recording Presentation Deck Additional Resources from Instructor
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On-Demand: The DEI Imperative
Let’s continue prioritizing diversity, equity and inclusion. Below, you will find the recording, presentation deck and additional resources provided by the instructor for ongoing learning. Recording Presentation Deck Additional Resources Low-Intensity: Resources including articles, videos and social media selections. Design your own learning journey and when you are ready for more, scale up with some […]
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“I joined this initiative to harness that power, define a clear path towards action, and show our community that no matter their role, tenure, or industry, together, we have the power to move the world.”
Karen McFarlane
President, AMA New York
Content
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Marketing News
How to Hire for Diversity, Equity and Inclusion
A workforce that better represents society is key to sustained innovation and understanding a vast array of consumers.
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Marketing News
MCI Tracks Corporate America’s Early Response to BLM
Forty-one percent of marketing leaders indicate that “no actions were taken” by their organizations in response to the Black Lives Matter protests.
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Marketing News
Putting Action Behind Social Justice Hashtags
Brands haven’t hesitated to show support for those protesting police brutality against Black Americans—but consumers are calling out companies that post a few words to social media without correcting inequalities within their own organizations.
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Marketing News
COVID-19, Race and the Marketplace
A conversation on the overlooked role of race in themarketplace, particularly in light ofthe COVID-19 pandemic.
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Marketing News
DEI in Higher Ed Enrollment Marketing
Attracting greater diversity on college campuses takes more than targeted marketing.
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Marketing News
How DEI Efforts Lead to Better Employee Retention
In a successful, DEI-friendly workplace, new hires who become part of the solution are less likely to leave.
“Representation is EVERYTHING when it comes to diversity and inclusion. I need to know that any organization of which I am a member WANTS me there and that I feel welcomed.
I feel it is my duty to pave the way for others so that we can create a more equitable organization for all, and that starts with becoming more informed.”
Vanessa Torres
Member, Professional Chapters Council