Diversity, Equity and Inclusion in Marketing
The AMA has taken an intentional approach in layering everything we do for our community in diversity, equity and inclusion. In order for the AMA to strive to be the most relevant force and voice shaping marketing worldwide, it is our responsibility to make sure that diverse people, perspectives and the intersection of DEI and marketing are represented in the work we do.
Community Initiatives
Diversity Leadership Institute
DLI is a four-day Institute that will allow a cohort of diverse marketing students the unique opportunity to network with their peers and be led in small groups by representatives from our academic and professional community serving as Institute facilitators. This first in-person cross-community program that layers DEI, mentorship, and supporting the diverse talent pipeline in our community and marketing industry at large.
JPP&M Articles Addressing Race, Diversity and Inclusion
The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s continued partnership with The PhD Project.
DEI Chapter Pledge
A small group of motivated Professional chapter leaders have united to take immediate action to amplify Black, Indigenous and People of Color (BIPOC) voices. This grassroots task force has created AMA’s first-ever DEI Pledge for Chapters to help professional chapters be more proactive about DEI practices at the chapter level.
PCC DEI Committee
The PCC DEI Committee is comprised of some 20+ diverse Chapter leaders from around the country. These passionate leaders have volunteered to serve on this committee for the 2020-2021 term in addition to their regular board roles at the Chapter level.
WQS Award: Multicultural Mentoring Award of Excellence
The Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence (WQS) carries on the legacy of three world class marketing scholars, educators, and mentors of people of color.
DEI Advisory Group
The AMA Support Center has established a DEI Advisory Group to support and advise the Director of DEI in building a cross-community DEI strategy for the AMA that is inclusive of addressing the needs of our Professional, Academic, and Collegiate communities.
Valuing Diversity PhD Scholarship
The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession.
“The recent awakening in our country around social and racial justice has given the AMA the opportunity to fully integrate and grow DEI into our mission and values. I am humbled to use this momentum to lead the AMA in developing actionable steps to make this intentional integration a reality for our community.”
Chris Cole
DEI & Community Engagement
Our Partnership with The Diversity Movement
The American Marketing Association and The Diversity Movement have forged a partnership that provides diversity, equity, and inclusion programming to AMA’s more than 200,000 engaged users. Through this partnership, The Diversity Movement is now a Preferred Diversity Resource Partner of AMA. Read more about our partnership here.
DEI in Marketing Panel from ICC22
Watch one of the important conversations about how as student marketers, we can continue to rise to the call to strive for a more diverse, equitable and inclusive tomorrow that took place at ICC22 in Chicago.
“Yes, we are in the middle of a pandemic, but what makes our community so special is the very thing our members need most right now – rallying around and supporting each other, forming strong community bonds, turning friends into family, and being the change we want to see, for our professional chapters and our industry as a whole.”
Misty Wilson
President, AMA Triangle
Online Training
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On-Demand: Decoding DEI for Marketers
Let’s continue prioritizing diversity, equity and inclusion. Below, you will find the recording, presentation deck and additional resources provided by the instructor for ongoing learning. Recording Presentation DeckAdditional Resources from Instructor
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On-Demand: The DEI Imperative
Let’s continue prioritizing diversity, equity and inclusion. Below, you will find the recording, presentation deck and additional resources provided by the instructor for ongoing learning. Recording Presentation Deck Additional Resources Low-Intensity: Resources including articles, videos and social media selections. Design your own learning journey and when you are ready for more, scale up with some […]
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“I joined this initiative to harness that power, define a clear path towards action, and show our community that no matter their role, tenure, or industry, together, we have the power to move the world.”
Karen McFarlane
President, AMA New York
Content
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Marketing News
The Emerging Role of DEI Leaders
Over the last few years of the COVID pandemic, social unrest, political turmoil, and the Great Resignation across the globe, many workplaces have realized the necessity of considering how societal changes affect employee retention and well-being. It is no longer just internally important to involve DEI in the workplace. Now, many consumers demand transparency and […]
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Marketing News
How to Hire for Diversity, Equity and Inclusion
A workforce that better represents society is key to sustained innovation and understanding a vast array of consumers.
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Marketing News
How DEI Efforts Lead to Better Employee Retention
In a successful, DEI-friendly workplace, new hires who become part of the solution are less likely to leave.
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Marketing News
MCI Tracks Corporate America’s Early Response to BLM
Forty-one percent of marketing leaders indicate that “no actions were taken” by their organizations in response to the Black Lives Matter protests.
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Marketing News
Putting Action Behind Social Justice Hashtags
Brands haven’t hesitated to show support for those protesting police brutality against Black Americans—but consumers are calling out companies that post a few words to social media without correcting inequalities within their own organizations.
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Marketing News
DEI in Higher Ed Enrollment Marketing
Attracting greater diversity on college campuses takes more than targeted marketing.
“Representation is EVERYTHING when it comes to diversity and inclusion. I need to know that any organization of which I am a member WANTS me there and that I feel welcomed.
I feel it is my duty to pave the way for others so that we can create a more equitable organization for all, and that starts with becoming more informed.”
Vanessa Torres
Member, Professional Chapters Council