How We Integrate DEIA into Our Mission
The AMA strives to create the essential community for marketers. In order to authentically achieve this mission, we are committed to making sure that the intersectionality of diverse thought and perspectives are reflected, understood, and elevated across our community. It is our responsibility to intentionally layer best practices into every aspect of our organization so that this work becomes a fundamental part of who we are as a community.
Just like marketing, this work is a practice that should be a continuous learning process that leads to measurable outcomes and impact.
AMA DEIA Guiding Principles
These guiding principles are what will help us lead and mobilize the efforts of our community of volunteer leaders, stakeholders, and partners:
We are committed to increasing the diversity of underrepresented groups, perspectives and identities within the AMA community. As our society becomes even more diverse and intersectional, this will allow the AMA to evolve and grow alongside our community and the audiences that we reach.
As a learning organization, we are committed to increasing the learning opportunities and value centered around the role that best practices play in the functions of marketing.
We are committed to celebrating and, more importantly, elevating the diverse narratives, contributions, and achievements within our community to make sure that marketers and those impacted by marketing can authentically see themselves represented in our community.
“I get to participate in amazing programming, events and opportunities. I get to create opportunities for other people, especially new and emerging marketing professionals, as well as those who perhaps were like me years ago and didn’t think they could raise their hand, speak up, join or have something to contribute. I get to be the person who says, we all have a voice at the table. Come on in.”
Gail Towns, AMA New Jersey Chapter
Diversity, Equity, Inclusion & Accessibility (DEIA) in Marketing
DEI MicroVideo Library
Learn how to strengthen organizational culture and practice inclusive leadership with microlearning. Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing these 1-5 minute video lessons for AMA Members. Gain insights, tips and best practices for inclusion, leadership, allyship and more from this curated library of subject matter experts.
The Evolution of DEI in Marketing
Members Only
In this members-only webinar, our panel of industry leaders, diversity advocates and academic researchers will share their unique perspectives and experiences as we reflect on the multifaceted nature of DEI in marketing and the evolution as we look to the future. Join us for this candid discussion.
AMA + The PhD Project
When the American Marketing Association (AMA) and The PhD Project work together, amazing things happen in the industry. Check out how this long-standing partnership is helping diversify and strengthen the marketing world.
Visit http://www.phdproject.org to learn more
On-Demand Training
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<strong>Beginner | 1 Hour</strong>
DEI Basics for Marketers
This course will teach you the basics of DEI and its relation to marketing, along with best practices and tactics for incorporating DEI into your marketing operations.
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<strong>Intermediate | 1.5 Hours</strong>
Better Marketing Through Better Accessibility
This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.
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<strong>Intermediate | 3 Hours</strong>
Beyond the Checkbox – Inclusive Marketing
This course will show you how to message diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism and recover from costly mistakes.
Event Spotlight
Diversity Leadership Institute
The AMA Diversity Leadership Institute (DLI) is a four-day retreat that allows participants the opportunity to meet and interact with an intimate cohort of marketing students from historically disenfranchised and underrepresented communities in the marketing field.
“I had the opportunity to immerse myself in a room full of passionate individuals dedicated to growth and learning in the DEI space. I am grateful for this one-of-a-kind experience that will forever hold a special place in my heart… Your willingness to listen and engage in meaningful conversations created an atmosphere of support and encouragement. It is through sharing our experiences that we learn, grow, and inspire others… I am excited to carry forward the lessons learned and continue making a positive impact in the DEI space. Let’s keep pushing boundaries, fostering inclusivity, and driving meaningful change together!”
Joanays Gonzalez, 2023 DLI Alum
Support the Work
AMA Foundation Awards
AMA Foundation Awards and Scholarships recognize marketing visionaries who have elevated the field and support the next generation of marketers who will transform the profession.
Reading
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Marketing News
Marketing Through a DEI Lens
You could say marketing is experiencing a moment. Not the Instagram-worthy kind, but the once-in-a-generation variety. In the wake of social and racial justice initiatives and the entrance of the values-aligned Gen Z into the workplace and the marketplace, brands increasingly try to signal to consumers that they are socially conscious – a practice referred […]
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Marketing News
The Emerging Role of DEI Leaders
Over the last few years of the COVID pandemic, social unrest, political turmoil, and the Great Resignation across the globe, many workplaces have realized the necessity of considering how societal changes affect employee retention and well-being. It is no longer just internally important to involve DEI in the workplace. Now, many consumers demand transparency and […]
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Marketing News
How to Hire for Diversity, Equity and Inclusion
A workforce that better represents society is key to sustained innovation and understanding a vast array of consumers.
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Marketing News
How DEI Efforts Lead to Better Employee Retention
In a successful, DEI-friendly workplace, new hires who become part of the solution are less likely to leave.
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Marketing News
MCI Tracks Corporate America’s Early Response to BLM
Forty-one percent of marketing leaders indicate that “no actions were taken” by their organizations in response to the Black Lives Matter protests.
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Marketing News
DEI in Higher Ed Enrollment Marketing
Attracting greater diversity on college campuses takes more than targeted marketing.
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JPP&M
JPP&M Articles Addressing Race, Diversity and Inclusion
The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s partnership with The PhD Project.