Our Commitment to Impact
We believe that the strength of our community lies in its diversity. By facilitating interactions and dialogue among collegiate, academic, and professional marketers, we aim to bridge the gap between different generations and backgrounds to foster meaningful connections and collaborations. We believe that marketing research has the power to drive positive societal change. Through collaboration with our communities, we aim to apply marketing insights and strategies to address critical societal challenges, creating a positive impact on the public good.
How We Integrate DEIA into Our Mission
The AMA strives to create the essential community for marketers. In order to authentically achieve this mission, we are committed to making sure that the intersectionality of diverse thought and perspectives are reflected, understood, and elevated across our community. It is our responsibility to intentionally layer DEI best practices into every aspect of our organization so that this work becomes a fundamental part of who we are as a community.
For us DEI is not a destination, it is a journey and a practice that should be a continuous learning process that leads to measurable outcomes and impact.
AMA DEIA Guiding Principles
These guiding principles are what will help us lead and mobilize the work and efforts of our community of volunteer leaders, stakeholders, and partners that are committed to supporting the AMA deliver on this commitment:
We are committed to increasing the diversity of underrepresented groups, perspectives and identities within the AMA community that have been historically left out. As our society becomes even more diverse and intersectional, this will allow the AMA to evolve and grow alongside our community and the audiences that we reach.
As a learning organization, we are committed to increasing the learning opportunities and value centered around the role that DEI best practices play in the functions of marketing.
We are committed to celebrating and, more importantly, elevating the diverse narratives, contributions, and achievements within our community to make sure that marketers and those impacted by marketing can authentically see themselves represented in our community.
“I get to participate in amazing programming, events and opportunities. I get to create opportunities for other people, especially new and emerging marketing professionals, as well as those who perhaps were like me years ago and didn’t think they could raise their hand, speak up, join or have something to contribute. I get to be the person who says, we all have a voice at the table. Come on in.”
Gail Towns, AMA New Jersey Chapter
Diversity, Equity, Inclusion & Accessibility (DEIA) in Marketing
DEI MicroVideo Library
Learn how to strengthen organizational culture and practice inclusive leadership with microlearning. Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing these 1-5 minute video lessons for AMA Members. Gain insights, tips and best practices for inclusion, leadership, allyship and more from this curated library of subject matter experts.
The Evolution of DEI in Marketing
In this members-only webinar, our panel of industry leaders, diversity advocates and academic researchers will share their unique perspectives and experiences as we reflect on the multifaceted nature of DEI in marketing and the evolution as we look to the future. Join us for this candid discussion.
AMA + The PhD Project
When the American Marketing Association (AMA) and The PhD Project work together, amazing things happen in the industry. Check out how this long-standing partnership is helping diversify and strengthen the marketing world.
Visit http://www.phdproject.org to learn more
Diversity Leadership Institute
The AMA Diversity Leadership Institute (DLI) is a four-day retreat that allows participants the opportunity to meet and interact with an intimate cohort of marketing students from historically disenfranchised and underrepresented communities in the marketing field.
“I had the opportunity to immerse myself in a room full of passionate individuals dedicated to growth and learning in the DEI space. I am grateful for this one-of-a-kind experience that will forever hold a special place in my heart… Your willingness to listen and engage in meaningful conversations created an atmosphere of support and encouragement. It is through sharing our experiences that we learn, grow, and inspire others… I am excited to carry forward the lessons learned and continue making a positive impact in the DEI space. Let’s keep pushing boundaries, fostering inclusivity, and driving meaningful change together!”
Joanays Gonzalez, 2023 DLI Alum
Support the Work
PCC DEI Committee
The PCC Diversity, Equity, and Inclusion (DEI) Committee is a subcommittee of the Professional Chapters Council (PCC.)
This committee comprises 30+ volunteers from a wide range of AMA chapters across the nation, including Toronto, New York, New Jersey, Washington D.C., Triangle, Atlanta, Cincinnati, Dallas/Ft. Worth, Houston, San Antonio, Minnesota, Austin, Portland, Puget Sound, and more.
The PCC DEI mission is to guide and advise the Support Center, PCC, and Chapter Leaders on how to integrate and develop sustainable and measurable change with regards to diversity, equity, and inclusion both within AMA’s chapter network and the communities that those chapters serve.
AMA Foundation Awards
AMA Foundation Awards and Scholarships recognize marketing visionaries who have elevated the field and support the next generation of marketers who will transform the profession.
Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence
The AMA Foundation (AMAF) is proud to recognize Gail Ayala Taylor as the recipient of the 2023 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence.
The WQS Award recognizes world-class marketing scholars and mentors of color while carrying on the legacy of three legendary educators: Jerome Williams, William (Bill) Qualls, and Thaddeus H. Spratlen. Award recipients have a sustained career commitment to mentoring as well as a significant positive impact on their mentees’ careers. Moreover, through their mentees, they have advanced research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing.
JPP&M Articles Addressing Race, Diversity and Inclusion
The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s partnership with The PhD Project.