Training Built for Marketers on the Move
Backed by exclusive research, AMA Training is built to equip you with the right skills to advance your career. We developed the AMA Marketing Skills Framework to show the essential skills for marketers and teams in a rapidly-changing marketplace. Plus, AMA Training is led by our vetted group of subject-matter experts.
Upcoming Training
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December 7 | Online | Beginner
How to Write a Powerful Creative Brief
Master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work.
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December 12 | Online | Beginner
Building a Bridge Between Sales & Marketing
Create a culture of shared accountability to shorten sales cycles, lower the cost of acquisitions and see revenue growth in your margins.
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DECEMBER 14 | ONLINE | BEGINNER
Marketing Growth Strategies Workshop
Now is the time to step out of the daily grind and uncover opportunities for higher-level plans that drive business results.
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January 9 | Online | Beginner
Generative AI Strategy and Best Practices
Discover the transformative potential of GenAI. We’ll explore real-world applications and benefits, learn about prompt examples to engineer better results, uncover its limitations/challenges.
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starts January 10 | online | intermediate
Brand Management Essentials
This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.
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January 11 | Online | Beginner
Enhancing Productivity as a Small Team
Designed specifically for teams of limited size and solo marketers, this training addresses the unique challenges of how to get a lot done with very little, whether that’s time, resources or both.
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Starts February 1 | Online | Intermediate
Social Media Strategy
Dive into the intricacies of social media marketing, empowering you with the knowledge and tools needed to create a highly effective strategy.
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Various Dates | In-Person | Intermediate
Digital Marketing Bootcamp
Boost your SEO, digital strategy and AI-powered marketing skills in just two days!
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January 31 | Online | intermediate
SEO Trends for 2024
Keep up with the latest best practices and learn how to adapt your strategy by attending this interactive, hands-on training showcasing key trends for 2024
How Do You Prefer to Learn?
Self-Paced
Don’t let your busy schedule get in the way of your career goals. AMA On-Demand training is always on and ready to help you fine-tune your skills and find new tactics to make an impact at work.
Live In-Person
When you’re a marketer on the move, you need not only the latest skills but also the connection to peers who are ready to help spark new ideas to thrive at work. AMA in-person training will equip you with new ways of thinking while allowing you to work through challenges collaboratively.
Live Online
The power of live instruction with the convenience of no travel. Online learning from the AMA connects you with knowledgeable instructors ready to help you solve challenges and gain a new perspective on how you can make an impact with your work.
Show Employers You’re at the Forefront of Marketing
AMA Certificates
You’ll take a deep dive into a specific topic through self-paced training giving you new knowledge and tactics to stand out from your peers. Plus, you’ll get proof of your dedication with a certificate of completion that shows you’re serious about making the most of your career.
AMA Professional Certified Marketer®
Prove your expertise to employers and differentiate yourself from peers by becoming a Professional Certified Marketer® (PCM®). Our self-paced, online programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern marketing challenges.
Free and Travel-Free
Virtual Conferences
When strategies change and the market shifts, marketers on the move need the right tools to stay ahead. AMA Virtual Conferences let you gain insight from leaders in the industry to understand the latest trends and the tools needed to make an impact. Free and convenient, these events are an easy way to refresh your skills without tapping your professional development budget.
Webinars
Quick, insightful and easy to fit into your busy schedule. AMA Webinars connect you to industry thought leaders who understand what’s happening in the marketplace and which tools are needed to stay ahead. You’re knowledge will grow and so will your impact.