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    Credentialed Learning

    The AMA is committed to empowering professionals through our extensive suite of credentialed learning products. Our offerings include both certificates and Professional Certified Marketer® credentials, each designed to equip you with the knowledge and skills needed to excel in today’s competitive market.

Discover the Power of Credentialed Learning

Pursuing a certificate or professional certification can be a valuable enhancement to your knowledge, especially when it comes to increasing your salary or pursuing a new opportunity.

Our offerings include both certificates and Professional Certified Marketer® credentials, each designed to equip you with the knowledge and skills needed to excel in today’s competitive market.

Fill knowledge gaps, be better at your current role, stand out from your peers, and advance your career.


Choose a subject that sparks your interest and gain skills at your own pace. Our certificate programs are designed to provide immediate skill building through self-paced learning. Earn a certificate of completion to show your dedication in completing the courses.

  • Starting at just $199
  • Available in topics such as data analytics, agile project management, and business communications.
  • Earn a certificate of completion to show off to your network and employers.

Professional Certified Marketer®

By becoming an AMA Professional Certified Marketer (PCM®), you position yourself as an expert in your field. Our learning programs and comprehensive exam preparation will ensure you are ready to succeed.

  • Starting at $749
  • Certifications in digital marketing, content marketing, and marketing management.
  • Join a network of over 7,500 Professional Certified Marketers® that leverage their credential for career advancement.

Frequently Asked Questions (FAQs)

Whether you choose to pursue a certificate or Professional Certified Marketer® credential, you will gain skills and experience to prove you can make an impact.

Certificates can be beneficial for individuals who are both early on in their careers and at more advanced stages, as the goal of a certificate is to acquire new and more specialized knowledge (often referred to as continuing education or professional development).

An AMA Professional Certified Marketer® is a professional credential that is earned through an extensive course program and assessment exam, and requires re-certification every 3 years. This is an industry-recognized credential that requires renewal and continued education credits to maintain.


  • Earned by completing a specific course or program.
  • Content typically ranges in shorter or smaller course formats.
  • Proves the holder is a person with theoretical and practical knowledge on the given topic. Does not provide any professional title or formal recognition.
  • Does not require re-certification or additional credit hours to maintain.

AMA Professional Certified Marketer®

  • Earned by completing a specific program and successfully passing an assessment.
  • Content spans more in-depth scope of topic areas that are aligned with the knowledge exam required for completion.
  • Provides the holder with a professional title that is recognized amongst the marketing community and employer population.
  • Requires re-certification every 3 years and a set number of additional credit hours within the field of study to be completed during that term.

Credentials prove that you have the knowledge and insight to succeed in the modern marketing landscape. It is a valuable addition to any marketer’s resume and LinkedIn page! Graduates from our credentialed learning programs often use their experience to support a promotion or new job application.

For those looking to fill knowledge gaps or distinguish themselves amongst their peers or to employers, a credential can serve as a powerful tool. Professionals aiming for career advancement can leverage certification knowledge for promotions or to simply improve their current marketing operations.

By completing credentialed learning with AMA, you’ll refine your marketing expertise and gain valuable experience and skills. Stay updated with the latest industry trends and immediately apply these learnings to your current role.

Yes, a marketing credential proves that you are an expert in your chosen field. A certificate completed in a specific skill area or an AMA Professional Certified Marketer® credential can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.

The American Marketing Association’s certificates and AMA Professional Certified Marketer® credential programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.

The length of time to study the material and complete the programs are personal to the user, and may vary in terms of completion difficulty based on current or learned knowledge of the subject.