Your work speaks for itself. Now let’s make it official.
Are you looking to fill a specific skill gap? Or possibly build broad strategic expertise? Either way, having something concrete to show for your commitment and dedication is highly valuable for conversations with managers or as you look to take the next step in your career.
Certified marketing professionals earn more than their non-certified peers. And 78% of hiring managers now actively seek candidates with specialized, validated skills. A credential isn’t just a line item on your resume. It’s proof you can keep up with a field that’s moving faster than ever.
The AMA offers both certificates and Professional Certified Marketer® credentials, each designed with the right level of commitment and depth to equip you with the knowledge and skills needed to excel in today’s competitive market. Fill knowledge gaps, be better at your current role, stand out from your peers, and advance your career.
Certificates
Some skills are best built one topic at a time. Our certificate programs give you focused, self-paced learning on the areas that matter most to your current role, with a credential to show for it when you’re done.
- Starting at just $199
- Topics include data analytics, agile project management, and business communications
- Earn a shareable certificate of completion for your LinkedIn profile and resume
Professional Certified Marketer®
If you’re ready to prove strategic-level marketing knowledge, not just tool proficiency, the PCM® is built for you. It’s the only marketing credential that requires ongoing recertification, which is exactly what makes it credible.
- Starting at $749 (AMA Members receive discounted pricing)
- Certifications in digital marketing, content marketing, and marketing management.
- Join 6,000+ PCM® holders using their credential for promotions, new roles, and client credibility.
Join a network of 6,000+ PCM® professionals.
“I’ve worked in marketing, public relations, and communications for over 25 years. Staying relevant in one’s career path is very important. My AMA PCM® credential has helped others view me as a marketing expert.”
Frequently Asked Questions (FAQs)
Whether you choose to pursue a certificate or Professional Certified Marketer® credential, you will gain skills and experience to prove you can make an impact.
Certificates can be beneficial for individuals who are both early on in their careers and at more advanced stages, as the goal of a certificate is to acquire new and more specialized knowledge (often referred to as continuing education or professional development).
An AMA Professional Certified Marketer® is a professional credential that is earned through an extensive course program and assessment exam, and requires re-certification every 3 years. This is an industry-recognized credential that requires renewal and continued education credits to maintain.
Certificates
- Earned by completing a specific course or program.
- Content typically ranges in shorter or smaller course formats.
- Proves the holder is a person with theoretical and practical knowledge on the given topic. Does not provide any professional title or formal recognition.
- Does not require re-certification or additional credit hours to maintain.
AMA Professional Certified Marketer®
- Earned by completing a specific program and successfully passing an assessment.
- Content spans more in-depth scope of topic areas that are aligned with the knowledge exam required for completion.
- Provides the holder with a professional title that is recognized amongst the marketing community and employer population.
- Requires re-certification every 3 years and a set number of additional credit hours within the field of study to be completed during that term.
Credentials prove that you have the knowledge and insight to succeed in the modern marketing landscape. It is a valuable addition to any marketer’s resume and LinkedIn page! Graduates from our credentialed learning programs often use their experience to support a promotion or new job application.
For those looking to fill knowledge gaps or distinguish themselves amongst their peers or to employers, a credential can serve as a powerful tool. Professionals aiming for career advancement can leverage certification knowledge for promotions or to simply improve their current marketing operations.
By completing credentialed learning with AMA, you’ll refine your marketing expertise and gain valuable experience and skills. Stay updated with the latest industry trends and immediately apply these learnings to your current role.
Yes, a marketing credential proves that you are an expert in your chosen field. A certificate completed in a specific skill area or an AMA Professional Certified Marketer® credential can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.
The American Marketing Association’s certificates and AMA Professional Certified Marketer® credential programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.
The length of time to study the material and complete the programs are personal to the user, and may vary in terms of completion difficulty based on current or learned knowledge of the subject.
Still deciding? We wrote a full breakdown of what the data says about certification value in today’s landscape, including salary research, hiring trends, and what PCM® holders report after renewal. Read: Are Marketing Certifications Worth It?
Partner with The AMA to incorporate credible certifications as part of your current curriculum or marketing programs.
College & University Leaders
Help your students build strong skills and bridge the gap between education and application, that works alongside your degree programs.
High School Educators
Give our future marketers a boost heading into their future with Marketing Certificates and credentials they can earn through your programs.