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AMA Collegiate

Members of the American Marketing Association are dedicated professionals who work, teach and study in the field of marketing. Our goal is to provide the marketing leaders of tomorrow, like you, with the resources and skills to shape the industry. Your campus chapter will provide you with insights into what a career in the field looks like with relevant speakers and events as well as a space to network with like-minded peers.

With over 320+ active collegiate chapters in the AMA, this page curates the most relevant content and resources about the collegiate community in the AMA.

Collegiate Chapter Map

The AMA has over 300 collegiate chapters across the US & Canada.
Don’t see your campus listed? Check out our page on how to start a collegiate chapter at your university or college!

Connect With Us

Upcoming Competitions

Case Competition

The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization.

Upcoming Awards

Hugh G. Wales Faculty Advisor Award: ​Submissions will be due in November 2021 – More details to come soon!

AMA Student Marketer of the Year: Submissions will be due in November 2021 – More details to come soon!


Diversity Leadership

The AMA’s Diversity Leadership Scholarship recognizes our diverse student membership population who have demonstrated leadership as part of their chapter activities or in other venues.

Social Impact

The AMA’s Social Impact Scholarship is awarded to AMA student members who have made a positive impact in their local, regional or larger community.


The AMA is excited to present the AMA EBSCO Marketing Scholar Award. It includes tuition scholarships of $5,000, $3,000 and $2,000.

Alpha Mu Alpha

Since its inception in 1937, the American Marketing Association (AMA) has been committed to the advancement of excellence in the field of marketing.  It’s this commitment which fostered the establishment of Alpha Mu Alpha in the Spring of 1981. Alpha Mu Alpha is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students as well as marketing faculty.

International Collegiate Conference

ICC 2022 will take place on March 17-19 in Chicago – Save the Date!

Check out the ICC 2022 event page here.

Future International Collegiate Conference
ICC 2023: New Orleans, LA

2021-2022 Regional Events

Each year multiple collegiate chapters host regional conferences and the AMA Support Center would like to know the details to share on the AMA website to help promote your chapter’s event.

Please complete the following form to have your chapter’s regional conference promoted on the AMA website.

October 2021

Host Chapter: University of Wisconsin – Whitewater
When: October 8, 2021
For more details visit the event page here.

Host Chapter: Johns Hopkins University
When: October 23, 2021
For more details contact

November 2021

Host Chapter: Western Connecticut State University
When: November 5, 2021
For more details contact

Host Chapter: Pennsylvania State University
When: November 6, 2021
For more details contact

Host Chapter: Pace University-NYC
When: November 12, 2021
For more details contact

Host Chapter: Temple University
When: November 12, 2021
For more details contact

Host Chapter: University of Wisconsin – Eau Claire
When: November 19, 2021
For more details contact

February 2022

Host Chapter: Florida State University
When: February 4, 2022
For more details contact

Host Chapter: Montana State University – Bozeman
When: February 25, 2022
For more details contact

October 2022

Host Chapter: University of Wisconsin – Whitewater
When: October 7, 2022
For more details contact

These resources serve to provide current collegiate chapter leaders with the tools needed to successfully manage their chapter.

Free AMA Membership for Graduating Collegiate Members

As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership. Past collegiate members have up to three years to take advantage of this benefit so don’t forget to share this page to encourage continued engagement for recent grads in your professional chapter!

  • Which professional chapter do you want to be a part of?

AMA Shop powered by Consolidus

Load up on AMA gear for your chapter get unlimited free shipping and the best pricing on promotional products ordered through The AMA Shop powered by Consolidus.