AMA Collegiate
Members of the American Marketing Association are dedicated professionals who work, teach and study in the field of marketing. Our goal is to provide the marketing leaders of tomorrow, like you, with the resources and skills to shape the industry. Your campus chapter will provide you with insights into what a career in the field looks like with relevant speakers and events as well as a space to network with like-minded peers.
With over 320+ active collegiate chapters in the AMA, this page curates the most relevant content and resources about the collegiate community in the AMA.
Collegiate Chapter Map
The AMA has over 300 collegiate chapters across the US & Canada.
Don’t see your campus listed? Check out our page on how to start a collegiate chapter at your university or college!
Connect With Us
Upcoming Competitions

Case Competition
The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization.
Link to full list of competitions and awards can be found here

Upcoming Awards
Hugh G. Wales Faculty Advisor Award: Submissions will be due in November 2021 – More details to come soon!
AMA Student Marketer of the Year: Submissions will be due in November 2021 – More details to come soon!

Scholarships

Diversity Leadership
The AMA’s Diversity Leadership Scholarship recognizes our diverse student membership population who have demonstrated leadership as part of their chapter activities or in other venues.

Social Impact
The AMA’s Social Impact Scholarship is awarded to AMA student members who have made a positive impact in their local, regional or larger community.

EBSCO
The AMA is excited to present the AMA EBSCO Marketing Scholar Award. It includes tuition scholarships of $5,000, $3,000 and $2,000.
Alpha Mu Alpha

Since its inception in 1937, the American Marketing Association (AMA) has been committed to the advancement of excellence in the field of marketing. It’s this commitment which fostered the establishment of Alpha Mu Alpha in the Spring of 1981. Alpha Mu Alpha is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students as well as marketing faculty.
International Collegiate Conference
ICC 2022 will take place on March 17-19 in Chicago – Save the Date!
Check out the ICC 2022 event page here.
Future International Collegiate Conference
ICC 2023: New Orleans, LA
2021-2022 Regional Events
Each year multiple collegiate chapters host regional conferences and the AMA Support Center would like to know the details to share on the AMA website to help promote your chapter’s event.
Please complete the following form to have your chapter’s regional conference promoted on the AMA website.
October 2021
Host Chapter: University of Wisconsin – Whitewater
When: October 8, 2021
For more details visit the event page here.
Host Chapter: Johns Hopkins University
When: October 23, 2021
For more details contact https://www.amajhu.com/general-8.
November 2021
Host Chapter: Western Connecticut State University
When: November 5, 2021
For more details contact https://www.eventbrite.com/e/the-western-marketing-association-regional-conference-tickets-176596854947.
Host Chapter: Pennsylvania State University
When: November 6, 2021
For more details contact https://www.wearepsama.com/psama.
Host Chapter: Pace University-NYC
When: November 12, 2021
For more details contact https://www.instagram.com/amapacenyc/.
Host Chapter: Temple University
When: November 12, 2021
For more details contact https://www.tuowlsama.org/conference
Host Chapter: University of Wisconsin – Eau Claire
When: November 19, 2021
For more details contact https://www.uwecama.org/.
February 2022
Host Chapter: Florida State University
When: February 4, 2022
For more details contact https://floridastateama.wixsite.com/amafsu/virtualconference.
Host Chapter: Montana State University – Bozeman
When: February 25, 2022
For more details contact https://www.amamontanastate.org/spring-conference
October 2022
Host Chapter: University of Wisconsin – Whitewater
When: October 7, 2022
For more details contact https://amawhitewater.org/regional-conference-general-information.
These resources serve to provide current collegiate chapter leaders with the tools needed to successfully manage their chapter.
- AMA Collegiate Chapters Council
- Collegiate Competitions (eligibility, requirements, deadlines and more!)
- Top Chapter Plans & Annual Reports from 2021 (please login to your AMA membership profile to access this members only gated content)
- Chapter Plan
- Annual Report
- Community Admin Portal (access & instructions)
- AMA Community Help
- Collegiate Chapter Leaders Virtual Forums On-Demand
- Student Group Membership
- Membership Recruitment Materials
- Brand Experience Resources/Links (links to collegiate chapter logos, social media logomarks, step and repeat banner, retractable banner, event signage and more!)
- AMA Brand Guidelines & AMA Branded Fonts
- Collegiate Chapter President FB Group (limited to active chapter presidents only)
- Faculty Advisor Renewal Discount (please login to your AMA membership profile to access this members only gated content)
- DEI (Diversity, Equity and Inclusion in Marketing)
- AMA Job Board (find a job or internship)
- AMA Micro-Internships
- AMA Toolkits
Free AMA Membership for Graduating Collegiate Members
As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership. Past collegiate members have up to three years to take advantage of this benefit so don’t forget to share this page to encourage continued engagement for recent grads in your professional chapter!
AMA Shop powered by Consolidus
Load up on AMA gear for your chapter get unlimited free shipping and the best pricing on promotional products ordered through The AMA Shop powered by Consolidus.