Journal of Marketing Insights in the Classroom is a program designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for insights by course title below—these are updated every few weeks so check back in over time. All authors of JM articles published in the last ten years are encouraged to submit slides with insights from their articles.
Search Insights by Marketing Courses:
Principles of Marketing, Core Marketing, Introduction to Marketing Management
Innovation/New Product Development
Social Media Marketing
Share Insights from your Journal of Marketing Article:
JM Insights in the Classroom Team
Holly Howe, Ph.D. candidate at Duke University, has worked with authors since October 2019. Holly’s primary research is communication, including brand-to-consumer and consumer-to-consumer.
Demi Oba, Ph.D. student at Duke University, has worked with authors since June 2020. Demi primarily studies communication and strategic consumption.
Special thanks to Kelley Gullo Wight, Assistant Professor of Marketing at Indiana University, for her support in working with authors during the initial two years of this program (6/18-6/20) when she was a Ph.D. candidate and to Adam J. Mills, Assistant Professor of Marketing and Chase Professorship in Business at Loyola University New Orleans for his service 2020-2021.