Journal of Marketing Insights in the Classroom is a program designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. To jumpstart this program, we asked the authors of JM award winning papers to create insights, which you can search below by course title. We invite all authors of JM articles published in the last ten years to submit slides.
Search Insights by Marketing Courses:
Principles of Marketing, Core Marketing, Introduction to Marketing Management
Innovation/New Product Development
Social Media Marketing