Journal of Marketing Insights in the Classroom is a program designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for insights by course title below—these are updated every few weeks so check back in over time. All authors of JM articles published in the last ten years are encouraged to submit slides with insights from their articles.
Special thanks to Kelley Gullo, Ph.D. candidate at Duke University, for her support in working with authors on submissions to this program.
Search Insights by Marketing Courses:
Principles of Marketing, Core Marketing, Introduction to Marketing Management
Innovation/New Product Development
Social Media Marketing