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Awards and Scholarships

As the philanthropic arm of the American Marketing Association, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Browse by Award Type: Academic | Practitioner | Student


Academic and Researcher Awards

For marketing visionaries in the classroom who are impacting the industry, empowering future generations and ensuring marketing research impacts public good.

AMA Fellows Award​​

Recognizes marketing academics who have made significant contributions to the research, theory and practice of marketing, and to the service and activities of the AMA over a prolonged period of time, while providing regular opportunities for fellowship and discussion.

AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

Honors a long-standing leader in marketing who has made extensive contributions to marketing education and the marketing discipline in general.

Charles Coolidge Parlin Marketing Research Award

Honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.

Erin Anderson Award for an Emerging Female Mentor and Scholar

Recognizes emerging female marketing scholars and mentors, while honoring and celebrating the life of Erin Anderson.

H. Paul Root/Marketing Science Institute Award

Recognizes the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing within the calendar year.

Hans B. Thorelli Award

Recognizes the Journal of International Marketing article that has made the most significant and long-term contribution to international marketing theory or practice.

John A. Howard/ AMA Doctoral Dissertation Award

Recognizes the excellent marketing related doctoral dissertation for a given year.

The Leonard L. Berry Marketing Book Award

Recognizes books whose innovative ideas have had significant impact on marketing and related fields.

Louis W. Stern Award

Recognizes the outstanding article, in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels distribution.

Paul E. Green Award

Recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.

Robert J. Lavidge Global Marketing Research Award

Recognizes marketing practitioners or educators from anywhere in the world, who have demonstrated success in implementing a research procedure with practical implications within the past five years.​

S. Tamer Cavusgil Award

Recognizes the Journal of International Marketing article that has made the most significant contribution to the advancement of the practice of international marketing management within the calendar year.

Shelby D. Hunt/Harold H. Maynard Award

Recognizes the Journal of Marketing article that makes the most significant contribution to marketing theory and thought within the calendar year.

Sheth Foundation/Journal of Marketing Award

Recognizes the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing.

Thomas C. Kinnear/Journal of Public Policy & Marketing Award

Honors the Journal of Public Policy & Marketing article that makes the most significant contribution to the understanding of marketing and public policy issues within the most recent three-year time period.

V Kumar Award for Service to Marketing Scholarship​

Recognizes academics in the field of marketing who are productive scholars and who have been instrumental in developing doctoral students in marketing.

V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

Recognizes important contributions by a young scholar to methodology development in quantitative marketing.

Valuing Diversity Ph.D. Scholarships​

Seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs.

Varadarajan Award for Early Contributions to Marketing Strategy Research

Honors a marketing faculty member who has completed ten or fewer years after receipt of his/her doctoral degree for his/her contribution to marketing strategy research.

Vijay Mahajan Award

Honors a marketing educator affiliated with an institution of higher learning, who has made sustained contributions to marketing strategy literature over a span of ten or more years.

William F. O’Dell Award

Recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

William L. Wilkie “Marketing for a Better World” Award

Honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world, and from whose work notable advances have ensued.

Williams-Qualls-Spratlen (WQS)​ Award

Recognizes world class marketing scholars and mentors of color, while carrying on the legacy of Jerome Williams, Bill Qualls, and Thaddeus Spratlen.


Practitioner and Professional Awards

For marketing champions who are moving the industry forward and difference makers who are transforming their organization.

4 Under 40 Emerging Leaders Award​

Honors individuals who have already made significant contributions to the field of marketing and its sub-fields, and have demonstrated leadership and continuing service. The program is highly selective, with 4 individuals selected annually.

Chapter Excellence Awards

Recognizes and rewards excellence in AMA professional chapter leadership and operations.

Charles Coolidge Parlin Marketing Research Award

Honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.

Higher Education Marketer of the Year Award

Recognizes individual and teams who show extraordinary leadership and achievement in the field of higher education marketing and are brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.

The Leonard L. Berry Marketing Book Award

Recognizes books whose innovative ideas have had significant impact on marketing and related fields.

Nonprofit Marketer of the Year Award

Honors nonprofit marketing professionals’ leadership and achievements in the field of nonprofit marketing.

Ric Sweeney Chapter Volunteer of the Year Award

Honors AMA professional chapter leaders whose contributions have added significantly to the AMA’s goals.

Robert J. Lavidge Global Marketing Research Award

Recognizes marketing practitioners or educators from anywhere in the world, who have demonstrated success in implementing a research procedure with practical implications within the past five years.​


Student Scholarships and  Awards

For marketing students who are leaders on campus and in the classroom who will continue to impact the industry in the years to come.

Collegiate Awards and Competitions

The AMA Collegiate Chapters Council and Collegiate Chapters division offer active AMA chapters and members numerous opportunities to be recognized for their excellence and assist in the growth of their professional development.

Diversity Leadership Scholarship

AMA student leaders who serve others, inspires greatness and achieves remarkable things through empowerment and action. Students must be a member of one of the following minority groups: African-American, Native American and/or Hispanic-American.

E.G. Chingos

Funds collegiate memberships in the AMA and AMA New York Chapter for third- and fourth-year undergraduate students majoring in marketing at four New York colleges and universities.

Social Impact Scholarship

AMA student leaders ​use their marketing skills to make communities stronger. Annually, we award scholarships for diversity leadership and social impact.

Valuing Diversity Ph.D. Scholarships​

Seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs.