Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
Learn more here.
Impact factor: 15.360
AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing says yes.
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Syntactic surprise is a unique aspect of syntax that accounts for the effectiveness of marketing messages. Messages are most effective at a medium syntactic surprise level, but less effective at low and high levels.
Recently Accepted Manuscripts
Check out the latest research accepted to the journal.
Submit a Paper
Calls for Papers
Take the JM Journey
Explore the Journal
- Get Article Alerts
- Meet JM at a Conference
- Follow JM on LinkedIn
- Get JM updates on Twitter: Follow @JofMarketing
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.