Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 12.9
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What's New
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Scholarly Insight
What Is the Role of Marketing in Disrupted Health Care Markets? It’s Time to Move Beyond Conventional Strategies to Account for New Actors, Roles, and Exchanges
Disruption has impacted the creation, provision, and consumption of health care in fundamental ways, yet marketing is still focused on conventional strategies.
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Podcast
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account 🎧
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Editorial
Promoting Catalysis in Marketing Scholarship
In this thoughtful and detailed editorial, the JM editors outline their strategy, editorial focus, and supporting initiatives to promote the journal’s role as a catalyst rather than disseminator.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.