From the JM Editors
Call for Papers | Journal of Marketing Special Issue: Better Marketing for a Better World
This Special Issue seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
Rethinking Marketing Scholarship from a “Better Marketing for a Better World” Perspective
During the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a BMBW perspective. Here’s what they shared.
Insights for Marketers
3 Strategies to Make Innovation Tournaments More Successful
What makes innovation tournaments successful? A new study in the Journal of Marketing explores how companies can structure tournaments to drive meaningful results.