From the JM Editors
Call for Papers | Journal of Marketing Special Issue: Better Marketing for a Better World
This Special Issue seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
Rethinking Marketing Scholarship from a “Better Marketing for a Better World” Perspective
During the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a BMBW perspective. Here’s what they shared.
Insights for Marketers
Why It’s So Easy to Binge on Unhealthy Snacks
Snack manufacturers often decrease serving sizes to make calorie contents seem low, but this can result in consumers actually eating more.