Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
Learn more here.
Impact factor: 15.360
AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
What's New
-
Scholarly Insight
The Challenge of Keeping an Audience Engaged: How Language Shapes Attention
How does the language used in content shape whether audiences stay engaged? A new Journal of Marketing study explores.
-
Podcast
Can You Trust Doctors' Yelp Ratings?
Do user-generated online ratings affect patients’ physician choices? A new Journal of Marketing study finds that online platforms can direct patients to higher-quality physicians.
-
For Authors
Editorial Leadership
Submit a Paper
Calls for Papers
Take the JM Journey
Additional Resources
For Scholars
Special Issues
Explore the Journal
Connect
- Get Article Alerts
- Meet JM at a Conference
- Follow JM on LinkedIn
- Get JM updates on Twitter: Follow @JofMarketing
DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.