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Journal of Marketing

Editorial Mission

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. 
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Impact factor: 11.5

AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

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Marketing Insights from AMA Fellows

Journal of Marketing Research-Driven Apps

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