From the JM Editors
Editorial | JM as a Marketplace of Ideas
Read the inaugural editorial from the JM‘s Editor in Chief and coeditors
Guiding Editorial Principles for Journal of Marketing The new editors outlines eight guiding principles for managing the journal
For Authors
Call for Papers | Journal of Marketing Special Issue: Better Marketing for a Better World
This Special Issue seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
Call for Papers | Journal of Marketing Special Issue: New Technology and Marketing
This Special Issue will showcase scholarship examining the impact of new technologies on important marketing questions using consumer, firm, competition, market, policy, or societal perspectives.
JM – Research Development Workshop
The Journal of Marketing editors will host a series of workshops at universities around the world to further JM‘s mission to develop research about real-world marketing questions.
Upcoming Conference Events Involving the Journal of Marketing
See a calendar of conference events where the JM editorial team will be present.
Rethinking Marketing Scholarship from a “Better Marketing for a Better World” Perspective
During the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a BMBW perspective. Here’s what they shared.
Insights for Marketers
Why It’s So Easy to Binge on Unhealthy Snacks
Snack manufacturers often decrease serving sizes to make calorie contents seem low, but this can result in consumers actually eating more.
JM Webinar Series: Insights for Managers
Listen to insights from leading professors discussing their research published in the Journal of Marketing.
Journal of Marketing Insights in the Classroom
This program is designed to help marketing professors and professionals adopt and share ideas and findings from articles published in JM
Journal of Marketing Scholarly Insights
Read manager-friendly versions of recently published JM research.