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Journal of Marketing

Editorial Mission

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. 
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Impact factor: 10.4

AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

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Journal of Marketing Research-Driven Apps

  • Research-Driven App

    This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.

  • Research-Driven App

    This tool provides an interactive visualization of market structure among brands.

  • Research-Driven App

    This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.

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