Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 15.360
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What's New
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Scholarly Insight
Nudge Nudge Wink Wink: How Choice Architecture Facilitates Consumer Uptake of Mobile Apps
A new Journal of Marketing study shows how small tweaks to design features can increase adoption of smartphone apps.
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Podcast
How to Mitigate the Effects of Insider Selling
A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans. Listen to this JM Buzz episode to learn more.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.