Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 12.9
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What's New
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Scholarly Insight
How Do Investors React to Crowdsourcing Contests?
A new Journal of Marketing study shows firms’ stock returns increase when marketing ideation crowdsourcing contests are targeted at professionals, include crowd voting, and when the task has a specific scope.
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Podcast
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
A new Journal of Marketing study shows that even the most loyal customers may distance themselves from a brand if they notice socially unacceptable brand mentions from other social media users.
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Editorial
Promoting Catalysis in Marketing Scholarship
In this thoughtful and detailed editorial, the JM editors outline their strategy, editorial focus, and supporting initiatives to promote the journal’s role as a catalyst rather than disseminator.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.