Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 11.5
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What's New
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Scholarly Insight
"Buy Now, Pay Later" Increases Customer Spending
A Journal of Marketing study finds that “buy now, pay later” (BNPL) leads to more purchases in larger amounts.
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podcast
JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures
Social movements like Black Lives Matter have prompted brands to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during service failures? 🎧
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SCholarly insight
Consumers are More Forgiving of "Black-Owned" and "Woman-Owned" Businesses When Products Fail
This Journal of Marketing study finds that when consumers are aware of minority ownership, they are more forgiving of product failures.
For Authors

Editorial Leadership

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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps

Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.

Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.

Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.

Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.