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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 7.8
AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
In addition to more than 150 academics and doctoral students presenting their research for feedback and insight, the Marketing and Public Policy Conference is a time to celebrate success and achievement in the community. Congratulations to all this years’ award winners!