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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 6.343
AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
JPP&M has long spoken to issues of disaster, consumer vulnerability, and pandemics and health risk. These findings can help marketing researchers, public policy makers, marketing managers, consumers, and other affected constituencies as they navigate the complexities posed by COVID-19 and its aftermath.
Journal of Public Policy & Marketing research curations provide thematical collections of articles published in the journal. These curations cover pressing topics and questions and can assist in building literature reviews and creating content for doctoral seminars.