Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 5.1
AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Research Curation
Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
Sensory, cognitive, behavioral, and social dimensions in inclusive marketing can enhance consumer loyalty, elevate brand reputation, and advance social equity, building a marketplace where people of all abilities feel included.
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special issue
Journal of Public Policy & Marketing Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.
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Special Issue
TCR Impact
Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.
For Authors
Featured
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special issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
Additional Resources
Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
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