Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 6.343
AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
-
Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
-
Research Curation
JPP&M Articles on Political Activity, Marketing, and Public Policy
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
-
Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
For Authors
Editorial Leadership
2023 AMA Marketing and Public Policy Conference
-
Event
2023 AMA Marketing and Public Policy Conference
Click here to learn more about the conference and register for the event!
Pre-con: “Harnessing Research to Promote Societal Equity”
Additional Resources
Research Curations
JPP&M Videos
Special Issues
Explore the Journal
Connect
- Get JPP&M Article Alerts
- Follow JPP&M on LinkedIn
- Get JPP&M updates on Twitter: Follow @ama_journals