Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 5.1
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Recommended Reading
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special issue
Journal of Public Policy & Marketing Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.
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Special Issue
TCR Impact
Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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special issue
Meta-Analyses and Systematic Reviews in Marketing and Public Policy
Check out the research in the January 2024 Journal of Public Policy & Marketing special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”
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