Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 7.8
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Recommended Reading
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles on Political Activity, Marketing, and Public Policy
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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Awards
2023 AMA MPPC Recognizes Achievement in Marketing and Public Policy Work
In addition to more than 150 academics and doctoral students presenting their research for feedback and insight, the Marketing and Public Policy Conference is a time to celebrate success and achievement in the community. Congratulations to all this years’ award winners!
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