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Submission Guidelines | Journal of Marketing

All manuscripts must be submitted online through ScholarOne Manuscripts. Submissions that arrive via mail or email will not be processed for review.

First-time authors will be required to create a ScholarOne Manuscripts user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. Review these videos for advice on how to get published. If you have any questions, please contact us at jom@ama.org

Review AMA Editorial Policies and Procedures before submitting your manuscript.

READABILITY | MANUSCRIPT ORGANIZATION | MANUSCRIPT COMPONENTS

Formatting Basics

  • File Types: Word; if your manuscript was created in LaTex, please upload a PDF.
    • LaTeX style files are now available for use in preparing manuscripts for all AMA journals. The downloadable zip files contain (1) a journal template style file, JMR_template.tex, for submission of papers; (2) a BiBTeX style file, jmr.bst, to conform with AMA reference style; and (3) a BiBTex reference file, for references. The journal template, which is a LaTeX file, contains the outline for abstract, main header title, secondary header title, and a preamble for the LaTeX document. The AMA thanks Sai Chand Chintala of Cornell University for preparing these style files.
  • Font [including references]: 12 point, Times New Roman
  • Text: Double-spaced, left-justified
  • Page Layout: Use 1-inch margins on all sides with no page numbers, line numbers, or header/footer
  • Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, footnotes, and print appendices (web appendices do not count toward the page limit). The 50-page maximum applies to all stages of the review process​.

Please Note: No Exceptions Will Be Made For Page Length.

Readability

JM manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

  • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
  • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: Journal of Marketing is designed to be read, not deciphered.
  • Keep sentences short so the reader does not get lost before the end of a sentence.

Proofreading and Copy Editing

It is important to convey your ideas in a clear and engaging manner. Weak writing can detract from your contribution in important ways. Therefore, it is essential that you proofread your manuscript carefully before submission and consider hiring a copy editor. Getting your colleagues’ input on content and communications is also helpful as they will raise issues that you may miss after working on the project for several years. It also helps to read papers published in the Journal of Marketing to get a sense of journal style. Once your revisions are complete, ensure that all comments among authors have been removed and that all tracked changes have been accepted or rejected.

Plagiarism Check

The AMA editorial office uses iThenticate to determine the level of plagiarism associated with a submitted manuscript. Like most journals, JM views “self-plagiarism” (when authors use materials from their own published work without citation) as a form of plagiarism. Please review these two sets of guidelines that might be helpful in using sources in the future. The first is from the University of Wisconsin Writing Center: https://writing.wisc.edu/wp-content/uploads/sites/535/2018/07/Acknowledging_Sources.pdf and the second is from the Office of Research Integrity at the Department of Health & Human Services: https://ori.hhs.gov/28-guidelines-glance-avoiding-plagiarism.

Author Anonymity

Your manuscript should not contain any identifying information about the authors or their universities. When referring to the location of a data collection effort, authors should only make general references to places such as a “large public university” or a “Fortune 500 company.” There is no need to disclose the geographic location of any data collection sites. Once the review process has been completed, these details will be added to the paper. Authors should cite any of their own relevant work. However, if there are anonymity concerns, authors should reach out the Editor in Chief with questions.

Manuscript Organization

To facilitate the double-anonymized peer-review process, each submission should be broken into at least two separate files: (1) Title Page and (2) Main Document. If your manuscript includes a Web Appendix, please upload it as a separate PDF. Identifying information should not appear anywhere within the main document or web appendix files.

FILE 1: Title Page

  1. Title
  2. Author(s) name, title, institution, address, telephone number, and e-mail address
  3. Author(s) note
  4. Acknowledgment
  5. Financial disclosure, if applicable

FILE 2: Main Document

Page 1:

  1. Title
  2. Abstract
  3. Keywords

Page 2 and on, with each new element beginning on its own page:

  1. Main text
  2. References
  3. Footnotes
  4. Print appendices

(Optional) FILE 3: Web Appendix

Page 1:

  1. Title
  2. Table of contents with page numbers (if there are multiple sections)
  3. The following AMA disclosure: “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.”

Page 2 and on:

Web appendix content and material

Manuscript Components

Title
The title should not exceed 25 words.

Abstract 
The abstract is limited to 200 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript. The abstract should be written in third person.

Keywords
Include 4-5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in ScholarOne upon submission.

Main Text
Please do not add any headers/footers on each page. Headings are text only (not numbered) and are formatted according to level. Do not number the pages of manuscripts upon submission because ScholarOne will add page and line numbers to the PDF that is created during the submission process.

  • PRIMARY HEADING: Centered, title-style capitalization (first letter of each word), and bold, with an extra return before and after.
  • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in both boldface and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
  • TERTIARY HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.

Mathematical Notations
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.

References
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included. All references should be in 12-point font and double-spaced.

See this page for reference style examples.

Footnotes
Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 footnotes, and each footnote should not exceed 40 words. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note at the bottom of the page.

Tables
Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear. 

  • Add hypotheses labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
  • Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
  • For papers with three or more studies, provide a table summarizing the studies and include information such as purpose, method, sample, variables, and key findings.
  • Parameter estimates with significance levels should be reported in results section when discussing the results.

Please note this recent change to the guidelines: Editors now prefer the Tables and Figures to be placed within the text rather than at the end of the document.

Figures
Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

  • Add hypotheses labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
  • Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
  • Figures should be able to stand alone and be understood without referencing the paper’s text. Use footnotes as needed to clarify any issues with the figure/table.
  • If applicable, add a boxes and arrows to the figure of your conceptual model showing all constructs, hypothesis numbers (e.g., H1), and their causal ordering.
  • If multiple studies are represented in one conceptual framework, attempt to show how each study captures part of the framework (e.g., using different fonts, labels).
  • Use a perpendicular intersection of one arrow landing on the side of another arrow to show moderation effects on conceptual models.
  • Use solid line boxes to represent constructs to the extent possible. If you use dotted lines or other formatting, explain this choice in footnotes.
  • When reporting the results from an experiment in a figure:
    • Use the full scale range on the y-axis (e.g., 1-7)
    • Include error bars
    • Include the means
    • Include significance levels with asterisks.
    • Below the figure, add: Notes: Error bars = +/- 1 SEs.

Please note this recent change to the guidelines: Editors now prefer the Tables and Figures to be placed within the text rather than at the end of the document.

The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission.

Appendix
If Appendices are provided, they appear on a new page after the figures. Multiple appendices are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendices must be numbered in the order in which they are to appear.

Web Appendix
Authors are free to use web appendices as a companion to their articles. The purpose of a web appendix is to provide supplementary materials that are highly relevant to the article and may facilitate replication (e.g., study stimuli, pretests, replication studies, supplementary analyses). In contrast, material that is central to the understanding of the article should be included in the text or in an Appendix that is published with the article in the journal. Moreover, material that is not directly relevant (e.g., additional studies that are not central to the conclusions of the paper) should not be included in the Web Appendix. 

Each paper should have (at most) one web appendix that can be accessed as a single file from the journal’s website. The web appendix should follow the formatting standards of the journal (e.g., headings, references). It should include the title of the paper. Upon acceptance, author names and contact details should be added to the first page of the web appendix. Web appendices will not be copyedited by the journal. This disclosure statement should be added to the first page of your web appendix, “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.” 

If the web appendix file has multiple sections, these sections should be listed in a table of contents that appears on the cover page of the web appendix with page numbers for each section. Each section of the web appendix should begin on a new page. Web appendix sections should be clearly labeled Web Appendix A, Web Appendix B, and so on, and may be give descriptive titles, such as Web Appendix A: Robustness Checks. If multiple web appendix sections are referenced individually in text, they should be referenced in alphanumeric order (e.g., Web Appendix E should not be mentioned in text before Web Appendices A through D). The same rule should be applied to web appendix figures and tables if they are mentioned in the main text. Tables and figures in the web appendix should have the letter “W” before each table and figure number. 

References that are cited only in the web appendix should be listed only at the end of the web appendix. Web appendices do not count toward the 50-page limit. The Web Appendix should be uploaded as a single PDF file (please note that this is different from the main document, which should be uploaded as a Word file).

Note that there can also be a technical appendix that is part of the paper. To view additional guidelines for web appendices, see Accepted Manuscript Guidelines.​​​​​​​​