All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2024 Winner:
Katherine White, Rishad Habib, and David J. Hardisty (2019), “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework”
2024 Finalists:
- Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier (2019), “Creating Effective Online Customer Experiences”
- Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, and Georgios Zervas (2019), “Marketing in the Sharing Economy“
- Allègre L. Hadida, Jan B. Heide, and Simon J. Bell (2019), “The Temporary Marketing Organization”
- Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi, “Brand Coolness”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2023 Winner:
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. Van Heerde, Darren S.U. Kim, and Joseph W. Alba (2023), “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation”
2023 Finalists:
- Jonah Berger, Wendy W. Moe, and David A. Schweidel (2023), “What Holds Attention? Linguistic Drivers of Engagement“
- Jan B. Heide, Simon J. Bell, and Paul Tracey (2023), “Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice“
- Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch (2023) “A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?“
View the most recent award announcement
View a list of past recipients and learn more about the award.
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2023 Winner:
Simone Wies, Alexander Bleier, and Alexander Edeling (2023), “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement“
2023 Finalists:
- Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek (2023), “Bad News? Send an AI. Good News? Send a Human“
- Dennis Herhausen, Lauren Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villarroel Ordenes, and Dhruv Grewal (2023), “Complaint De-Escalation Strategies on Social Media“
- Kristopher O. Keller, and Jonne Y. Guyt (2023), “A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category”
- Simone Wies, Christine Moorman, and Rajesh K. Chandy (2023), “Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump“
View the most recent award announcement
View a list of past recipients and learn more about the award.
2025 Outstanding Reviewers
Kimmy Chan, Hong Kong Baptist University
Anatoli Colicev, University of Liverpool
Alexander Edeling, KU Leuven
Emily Garbinsky, Cornell University
Arvid Hoffmann, University of Adelaide
Christian Hughes, Case Western Reserve University
Tarun Kushwaha, University of Wisconsin–Madison
Ju-Yeon Lee, Iowa State University
Shibo Li, Indiana University
Stephan Ludwig, Monash University
Andrew Petersen, Pennsylvania State University
Maria Rodas, University of Illinois Urbana-Champaign
Huanhuan Shi, Texas A&M University
Jenny van Doorn, University of Groningen
Nooshin Warren, University of Arizona
Simone Wies, Goethe University Frankfurt
View a list of past recipients
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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