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Article Awards | Journal of Marketing

All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.

Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
Marketing Science Institute/H. Paul Root Award
Outstanding Associate Editors
Outstanding Reviewers
Selection Process for All JM Journal Awards​
Sheth Foundation/Journal of Marketing Award

The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing. 

The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing. 

An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing. 

2018 Winner

  • Hinz, Oliver, Bernd Skiera, Christian Barrot, and Jan U. Becker: Seeding Strategies for Viral Marketing: An Empirical Comparison 
  • Award presentation from 2018 Summer Academic Conference

2018 Finalists:

  • Yadav, Manjit S.: The Decline of Conceptual Articles and Implications for Knowledge Development
  • Pieters, Rik, Michel Wedel, and Rajeev Batra: The Stopping Power of Advertising: Measures and Effects ofVisual Complexity
  • Ramani, Girish and V. Kumar: Interaction Orientation and Firm Performance 

Shelby D.Hunt/Harold H. Maynard Award

Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.

2017 Winner:   

  • Harmeling, Colleen M., Robert W. Pa​lmatier, Eric (Er) Fang, and Dianwen Wang: Group Marketing: Theory, Mechanisms, and Dynamics 
  • Award presentation from 2018 Summer AMA

2017 Finalists:

  • Datta, Hannes, Kusum L. Ailawadi ,and Harald J. van Heerde: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? 
  • Hogreve, Jens, Anja Iseke, Klaus Derfuss, and Tönnjes Eller: The Service-Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework 
  • de Vries, Lisette, Sonja Gensler, and Peter S.H. Leeflang: Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition 
  • McCarthy, Daniel M., Peter S. Fader, and Bruce G.S. Hardie: Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data 
  • Martin, Kelly D., Abhishek Borah and Robert W. Palmatier: Data Privacy: Effects on Customer and Firm Performance  
  • Saboo, Alok R., V. Kumar, and Ankit Anand​: Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet-Based Outcomes  

Marketing Science Institute/H. Paul Root Award

This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.

2017 Winner:

  • Datta, Hannes, Kusum L. Ailawadi and Harald J. van Heerde: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
  • Award presentation​ from 2018 Summer Academic Confernece

2017 Finalists:

  • Gill, Manpreet Shrihari Sridhar, and Rajdeep Grewal: Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App 
  • Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang: Group Marketing: Theory, Mechanisms, and Dynamics 
  • Martin, Kelly D., Abhishek Borah, and Robert W. Palmatier: Data Privacy: Effects on Customer and Firm Performance 
  • McCarthy, Daniel M., Peter S. Fader, and Bruce G.S. Hardie: Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data  ​
  • Zhang, Yuchi, Michael Trusov, Andrew T. Stephen, and Zainab Jamal: Online Shopping and Social Media: Friends or Foes 

2017 Outstanding Associate Editors
  • Satish Jayachandran (University of South Carolina)
  • Timothy Heath (University of South Florida)
  • Tomas Hult (Michigan State University)

2017 Outstanding Reviewers​
  • J. Andrew Petersen (Pennsylvania State University)
  • Frank Germann (University of Notre Dame)
  • Hui Feng (Iowa State University)
  • Alok Saboo (Georgia State University)
  • Anne Roggeveen (Babson College)
  • Lisa Scheer (University of Missouri)
  • Sarang Sunder (Texas Christian University) 

Selection Process for All JM Journal Awards
  1. A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
  2. Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
  3. The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
  4. ​The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy. 
  5. The award committee will make the final award selection and notify the EIC who will announce it to the marketing community. ​

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