All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2020 Winner:
- Frank Germann, Peter Ebbes, and Rajdeep Grewal, “The Chief Marketing Officer Matters!”
2020 Finalists:
- Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi, “A Meta-Analysis of Electronic Word-of-Mouth Elasticity“
- Sourindra Banerjee, Jaideep C. Prabhu, and Rajesh K. Chandy, “Indirect Learning: How Emerging-Market Firms Grow in Developed Markets“
- Christian Homburg, Martin Schwemmle, and Christina Kuehnl, “New Product Design: Concept, Measurement, and Consequences”
- Christoph Fuchs, Martin Schreier, and Stijn M.J. Van Osselaer, “The Handmade Effect: What’s Love Got to Do with It?”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2019 Winner:
- Sven Molner, Jaideep C. Prabhu, and Manjit S. Yadav, “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies”
2019 Finalists:
- Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi, “Brand Coolness”
- Katherine White, Rishad Habib, and David J. Hardisty, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework”
- Allègre L. Hadida, Jan B. Heide, and Simon J. Bell, “The Temporary Marketing Organization”
View the most recent award announcement
View a list of past recipients and learn more about the award.
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2019 Winner:
- Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales, “Knowing What It Makes: How Product Transformation Salience Increases Recycling”
2019 Finalists:
- Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier, “Creating Effective Online Customer Experiences“
- Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda, “Paywalls: Monetizing Online Content“
- Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang, “What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Outstanding Reviewers
For contributions between July 1, 2019 and June 30, 2020
Kimmy Chan, Hong Kong Baptist University
Eileen Fischer, York University
Robert Fisher, University of Alberta
Colleen Harmeling, Florida State University
Michael Hui, Chinese University of Hong Kong
Kartik Kalaignanam, University of South Carolina
Son Lam, University of Georgia
Jongkuk Lee, Ewha Womans University
Barak Libai, Interdisciplinary Center (IDC) Herzliya
Yuping Liu-Thompkins, Old Dominion University
Ashwani Monga, Rutgers University
Lisa Scheer, University of Missouri
Nita Umashankar, San Diego State University
Ralf van der Lans, Hong Kong University of Science & Technology
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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