All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2023 Winner:
Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann (2018), “When and How Board Members with Marketing Experience Facilitate Firm Growth”
2023 Finalists:
- Alexander Edeling and Alexander Himme (2018), “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship”
- Anatoli Colicev, Ashwin Malshe, Koen Pauwels, and Peter O’Connor (2018), “Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media”
- Ashlee Humphreys and Gregory S. Carpenter (2018), “Status Games: Market Driving Through Social Influence in the U.S. Wine Industry”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2022 Winner:
Julian R.K. Wichmann, Nico Wiegand, and Werner J. Reinartz (2022), “The Platformization of Brands”
2022 Finalists:
- Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, and Robert W. Palmatier (2022), “An Emerging Theory of Avatar Marketing”
- Remi Daviet, Gideon Nave, and Jerry Wind (2022), “Genetic Data: Potential Uses and Misuses in Marketing”
- Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu (2022), “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
- Abhi Bhattacharya, Neil A. Morgan, and Lopo L. Rego (2022), “Examining Why and When Market Share Drives Firm Profit”
View the most recent award announcement
View a list of past recipients and learn more about the award.
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2022 Winner:
Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and Its Impact on Sales”
2022 Finalists:
- Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu (2022), “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
- Julian R.K. Wichmann, Nico Wiegand, and Werner J. Reinartz (2022), “The Platformization of Brands“
- Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen (2022), “Fields of Gold: Scraping Web Data for Marketing Insights”
View the most recent award announcement
View a list of past recipients and learn more about the award.
2023 Outstanding Reviewers
Anocha Aribarg, University of Michigan
Rajesh Bagchi, Virginia Tech
Alixandra Barasch, University of Colorado Boulder
Kathleen Cleeren, KU Leuven
Manpreet Gill, University of South Carolina
Mahima Hada, Baruch College
Kelly Herd, University of Connecticut
Shijie Lu, University of Notre Dame
Liye Ma, University of Maryland
Girish Mallapragada, Indiana University
Adithya Pattabhiramaiah, Georgia Tech
Hope Schau, University of Arizona
Qiaowei Shen, Peking University
Xin (Shane) Wang, Virginia Tech
View a list of past recipients
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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