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Article Awards | Journal of Marketing

All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.

Sheth Foundation/Journal of Marketing Award​
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards​

Sheth Foundation/Journal of Marketing Award

The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing. 

An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing. 

2022 Winner:

Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, “Data Privacy: Effects on Customer and Firm Performance

2022 Finalists:

View the most recent award announcement
View a list of past recipients and learn more about the award.


Shelby D.Hunt/Harold H. Maynard Award

Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.

2021 Winner:

Joseph Nunes, Andrea Ordanini, and Gaia Giambastiani, “The Concept of Authenticity: What It Means to Consumers

2021 Finalists:

View the most recent award announcement
View a list of past recipients and learn more about the award.


AMA/Marketing Science Institute/H. Paul Root Award

This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.


2021 Winner:

Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), “Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda

2021 Finalists:

View the most recent award announcement
View a list of past recipients and learn more about the award.


Outstanding Reviewers

For contributions between July 1, 2021 and June 30, 2022

Simon Bell, University of Melbourne
Anindita Chakravarty​, University of Georgia
Sandeep Chandukala, Singapore Management University
Darren Dahl, University of British Columbia
Barbara Deleersnyder, Tilburg University
Beth Fossen, Indiana University
Amir Grinstein, Northeastern University
Flora Gu, Hong Kong Polytechnic University
Mark Houston, Texas Christian University
Satish Jayachandran, University of South Carolina
Shiri Melumad, University of Pennsylvania
Martin Mende, Florida State University
Nailya Ordabayeva, Boston College
Neeru Paharia, Georgetown University
Bernd Skiera, Goethe University
Jan Wieseke, Ruhr-University of Bochum

View a list of past recipients


Selection Process for All JM Journal Awards

  1. A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
  2. Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
  3. The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
  4. ​The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy. 
  5. The award committee will make the final award selection and notify the EIC who will announce it to the marketing community. ​

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