All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2026 Winner:
“Consumers and Artificial Intelligence: An Experiential Perspective,” by Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti
2026 Finalists:
- “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” by Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal
- “The Concept of Authenticity: What It Means to Consumers,” by Joseph C. Nunes, Andrea Ordanini, and Gaia Giambastiani
- “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces,” by Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny
View the most recent award announcement
View a list of past recipients and learn more about the award
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2025 Winner:
“Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers,” by Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe
2025 Finalists:
- “Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising,” by Michael Braun and Eric M. Schwartz
- “Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation,” by Lili Wang and Maferima Touré-Tillery
View the most recent award announcement
View a list of past recipients and learn more about the award
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2025 Winner:
“AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators,” by Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura
2025 Finalists:
- “Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising,” by Michael Braun and Eric M. Schwartz
- “New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research,” by Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer, and Travis Tae Oh
View the most recent award announcement
View a list of past recipients and learn more about the award
2026 Outstanding Associate Editors
PK Kannan, University of Maryland
Vamsi Kanuri, University of Notre Dame
Nita Umashankar, San Diego State University
Francesca Valsesia, University of Washington
2026 Outstanding Reviewers
Simon Bell, University of Melbourne
Kathleen Cleeren, KU Leuven
John Costello, University of Notre Dame
Sebastian Hohenberg, University of Münster
Mansur Khamitov, Indiana University
Anne Klesse, Erasmus University Rotterdam
Arjen van Lin, Tilburg University
Renana Peres, Hebrew University of Jerusalem
Hope Schau, University of California, Irvine
Craig Thompson, University of Wisconsin–Madison
View a list of past recipients
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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