All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2022 Winner:
Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, “Data Privacy: Effects on Customer and Firm Performance”
2022 Finalists:
- Datta Hannes, Kusum L. Ailawadi, and Harald J. van Heerde, “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?”
- Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang, “Group Marketing: Theory, Mechanisms, and Dynamics”
- Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson, and Shannon Lantzy, “Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers”
- Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie, “Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data”
- Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal, “Online Shopping and Social Media: Friends or Foes?”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2021 Winner:
Joseph Nunes, Andrea Ordanini, and Gaia Giambastiani, “The Concept of Authenticity: What It Means to Consumers”
2021 Finalists:
- Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), “Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda”
- Elham Ghazimatin, Erik A. Mooi, and Jan B. Heide (2021) “Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing”
- Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius, and Son K. Lam (2021), “Salesperson Dual Agency in Price Negotiations”
- Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu (2021), “Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods”
- Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021), “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces”
View the most recent award announcement
View a list of past recipients and learn more about the award.
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2021 Winner:
Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), “Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda”
2021 Finalists:
- Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu (2021), “Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods”
- Nicole Robitaille, Nina Mazar, Claire Tsai, Avery Haviv, and Elizabeth Hardy (2021), “Increasing Organ Donor Registrations: A Field Experiment”
- Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian Brooks, and Timur Chabuk (2021), “Real Time Brand Reputation Tracking Using Social Media.”
- Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021), “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces”
- Wanqing Zhang, Pradeep Chintagunta, and Manohar Kalwani (2021), “Social Media, Influencers, and Adoption of Eco-Friendly Product: Field Experiment Evidence from Rural China”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Outstanding Reviewers
For contributions between July 1, 2020 and June 30, 2021
Michelle Andrews, Emory University
Amar Cheema, University of Virginia
Allan Chen, University of Kentucky
David A. Griffith, Texas A&M University
Kelly Hewett, University of Tennessee
Vamsi Kanuri, Notre Dame University
Alok Kumar, University of Nebraska
Leonard Lee, National University of Singapore
Stephen Nowlis, Washington University
Venkatesh Shankar, Texas A&M University
Debora V. Thompson, Georgetown University
Caleb Warren, University of Arizona
Kenneth H. Wathne, University of Stavanger and Norwegian Business School
Alex R. Zablah, University of Tennessee
View a list of past recipients
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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