All Journal of Marketing Awards are presented annually at the Summer AMA Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing Award
Shelby D. Hunt/Harold H. Maynard Award
AMA/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the American Marketing Association Foundation (AMAF). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2021 Winner:
Kay Lemon and Peter Verhoef, “Understanding Customer Experience Throughout the Customer Journey“
2021 Finalists:
- Dominique M. Hanssens and Koen H. Pauwels (2016), “Demonstrating the Value of Marketing”
- Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde (2016), “Brand Buzz in the Echoverse”
- Cait Lamberton and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry”
- David A. Schweidel and Wendy W. Moe, “Binge Watching and Advertising”
- Christine Moorman and George S. Day (2016), “Organizing for Marketing Excellence”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2020 WInner:
Anton Siebert, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões, “Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals“
2020 Finalists:
- Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson, “Corporate Sociopolitical Activism and Firm Value.”
- John P. Costello and Rebecca Walker Reczek, “Providers Versus Platforms: Marketing Communications in the Sharing Economy.”
- Christian Homburg, Marcus Theel, and Sebastian Hohenberg, “Marketing Excellence: Nature, Measurement, and Investor Valuations.”
- Jingjing Li, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham, “Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.”
- Sunil K. Singh, Detelina Marinova, and Jagdip Singh, “Business-to-Business E-Negotiations and Influence Tactics.”
View the most recent award announcement
View a list of past recipients and learn more about the award.
AMA/Marketing Science Institute/H. Paul Root Award
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
2020 Winner:
Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson, IV, “Corporate Sociopolitical Activism and Firm Value”
2020 Finalists:
- Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal (2020), “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment”
- Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich (2020), “Improvised Marketing Interventions in Social Media”
- Yanfen You, Xiaojing Yang, Lili Wang, and Xiaoyan Deng (2020), “When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem”
- Samuel Stäbler and Marc Fischer (2020), “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”
View the most recent award announcement
View a list of past recipients and learn more about the award.
Outstanding Reviewers
For contributions between July 1, 2020 and June 30, 2021
Michelle Andrews, Emory University
Amar Cheema, University of Virginia
Allan Chen, University of Kentucky
David A. Griffith, Texas A&M University
Kelly Hewett, University of Tennessee
Vamsi Kanuri, Notre Dame University
Alok Kumar, University of Nebraska
Leonard Lee, National University of Singapore
Stephen Nowlis, Washington University
Venkatesh Shankar, Texas A&M University
Debora V. Thompson, Georgetown University
Caleb Warren, University of Arizona
Kenneth H. Wathne, University of Stavanger and Norwegian Business School
Alex R. Zablah, University of Tennessee
View the most recent award announcement
Selection Process for All JM Journal Awards
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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