Journal of Marketing Research Scholarly Insights

Black Friday Discounts and Unruly Shoppers: Yes, There is a Connection

Flour Power: How Shoppers Choose Which Bread to Buy

Maximizing the Benefits of Customer Referrals

Making the Online World Less Addictive—and More Popular

What the 2016 Presidential Election Can Teach Us About Political Tweeting

Does Media Coverage of Climate Change Affect Sustainable Product Consumption? Research Says Yes