Journal of Marketing Research | Scholarly Insights by AMA DocSIG

When Customization in Luxury Brands Gets Too Personal

Using Text to Unlock the Power of Online Searches in the Consumer Journey

Surprise! When Regulations Backfire because of Politics

You Might Want to Sit Down for This: Modeling Consumer Seating Preferences

When and Why the Left-Digit Bias Works for Retailers

The Power of Unifying Private-Label Brands under One Umbrella Brand