Journal of Marketing Research Scholarly Insights

Making the Online World Less Addictive—and More Popular

What the 2016 Presidential Election Can Teach Us About Political Tweeting

Does Media Coverage of Climate Change Affect Sustainable Product Consumption? Research Says Yes

A Smarter Way to Advertise Online

Mutual Benefits: How Marketing Mission Activities Can Help Nonprofits Increase Revenue

Predicted Ghost Ads: An Accurate and Cost-Effective Method for Measuring Incrementality