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Journal of Marketing Research | Scholarly Insights by AMA DocSIG

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The Parent’s Plate Problem: How Good Intentions for Kids Lead to Poor Food Choices for Adults
Article

How GDPR Changed the Game for Display Advertising
Article

How Brand Differentiation Shapes Corporate Culture and Profits
Article

Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies
Article

Does “Repayment-by-Purchase” Help Consumers Pay Down Debt?
Article

Analyzing Metaphors to Get Better Insights from Textual Data

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The Parent’s Plate Problem: How Good Intentions for Kids Lead to Poor Food Choices for Adults

How GDPR Changed the Game for Display Advertising

How Brand Differentiation Shapes Corporate Culture and Profits

Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies

Does “Repayment-by-Purchase” Help Consumers Pay Down Debt?

Analyzing Metaphors to Get Better Insights from Textual Data