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Journal of Marketing Research | Scholarly Insights by AMA DocSIG
When Customization in Luxury Brands Gets Too Personal
Using Text to Unlock the Power of Online Searches in the Consumer Journey
Surprise! When Regulations Backfire because of Politics
You Might Want to Sit Down for This: Modeling Consumer Seating Preferences
When and Why the Left-Digit Bias Works for Retailers
The Power of Unifying Private-Label Brands under One Umbrella Brand