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Journal of Marketing Research | Scholarly Insights by AMA DocSIG

Transparency Is the Clear Choice for Salespeople

Using Micro Influencers for Customer Engagement? Here’s How to Pick the Right One

Where Do You Want to Go for Dinner? The True Costs of Attempting to Seem Easygoing

When Customization in Luxury Brands Gets Too Personal

Using Text to Unlock the Power of Online Searches in the Consumer Journey

Surprise! When Regulations Backfire because of Politics

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