Journal of Marketing Research | Scholarly Insights by AMA DocSIG

The Power of Unifying Private-Label Brands under One Umbrella Brand

Train and Incentivize the Salesperson—or the Sales Manager? A Manufacturer’s Dilemma

Using Contours to Combat Privacy and Discrimination

Unintended Consequences of Viagra Advertising

Marketers’ Choice of Conditional Promotion Formats: When and How Does It Matter?

Do You Really Love It or Is It Just on Sale? Actually, You’re Motivated!