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Journal of Marketing Research | Scholarly Insights by AMA DocSIG
Marketers’ Choice of Conditional Promotion Formats: When and How Does It Matter?
Do You Really Love It or Is It Just on Sale? Actually, You’re Motivated!
Innovations in Retail: The Impact of In-Store Handheld Scanners
Bit by Bit, Step By Step: Why and When Consumers Need to See It to Believe It in Change Advertisements
Dissecting the Anatomy of the Advertising Budget Decision
My Dollar Is My Identity: How Moral Priming of Women and Men Affects Charitable Donations