Skip to Content Skip to Footer

Journal of Marketing Research | Scholarly Insights by AMA DocSIG

Marketers’ Choice of Conditional Promotion Formats: When and How Does It Matter?

Do You Really Love It or Is It Just on Sale? Actually, You’re Motivated!

Innovations in Retail: The Impact of In-Store Handheld Scanners

Bit by Bit, Step By Step: Why and When Consumers Need to See It to Believe It in Change Advertisements

Dissecting the Anatomy of the Advertising Budget Decision

My Dollar Is My Identity: How Moral Priming of Women and Men Affects Charitable Donations

123…7Next »