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The COVID-19 Pandemic through the Lens of Marketing and Public Policy

Implications for Individual, Societal, and Environmental Well-Being

“As the Journal of Public Policy & Marketing (JPP&M) prepares to transition its editorship, our two teams have come together to offer insights about the COVID-19 pandemic at the intersection of marketing and public policy. We aimed to do this in two ways. First, we look to previous research featured in the Journal that directly informs marketing and public policy as relevant to our current reality and affected by COVID-19. We note that our Journal has long spoken to issues of disaster, consumer vulnerability, and pandemics and health risk, among other relevant and useful topics. Findings across these three particular themes, however, can especially help marketing researchers, public policy makers, marketing managers, consumers, and other affected constituencies as they navigate some of the complexities posed by the COVID-19 pandemic and its aftermath. Our second goal is to probe several of the most pressing issues that have emerged during the COVID-19 pandemic, which we believe warrant special attention. In the spirit of JPP&M’s editorial mission, we engaged a cross-disciplinary set of experts to include leading marketing scholars who conduct research in these specific areas, as well as scholars outside of marketing.”

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