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The COVID-19 Pandemic through the Lens of Marketing and Public Policy

COVID-19, Marketing, and Public Policy: Implications for Future Research

The first day of the fully online 2021 AMA Winter Academic conference kicked off with a session discussing the research featured in JPP&M’s COVID-19 special section and other work focusing on the pandemic’s effects on marketing and public policy—and how things have evolved since spring of 2020.

Implications for Individual, Societal, and Environmental Well-Being

Editorial Update

In late 2020, Editors in Chief Maura L. Scott and Kelly D. Martin published “Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic,” an updated editorial to precede the COVID-19 special section. Read the full text

“As the Journal of Public Policy & Marketing (JPP&M) prepares to transition its editorship, our two teams have come together to offer insights about the COVID-19 pandemic at the intersection of marketing and public policy. We aimed to do this in two ways. First, we look to previous research featured in the Journal that directly informs marketing and public policy as relevant to our current reality and affected by COVID-19. We note that our Journal has long spoken to issues of disaster, consumer vulnerability, and pandemics and health risk, among other relevant and useful topics. Findings across these three particular themes, however, can especially help marketing researchers, public policy makers, marketing managers, consumers, and other affected constituencies as they navigate some of the complexities posed by the COVID-19 pandemic and its aftermath. Our second goal is to probe several of the most pressing issues that have emerged during the COVID-19 pandemic, which we believe warrant special attention. In the spirit of JPP&M’s editorial mission, we engaged a cross-disciplinary set of experts to include leading marketing scholars who conduct research in these specific areas, as well as scholars outside of marketing.”

Special Section