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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 11.5
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Scholarly Insight
How Daylight Saving Time Is Bad for Your Health: Consumers Eat Worse and Skip the Gym More After Springing Forward
This Journal of Marketing study finds that consumers eat more unhealthy foods and skip trips to the gym after springing forward into daylight saving time.
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Podcast
How Drug Price Regulations Backfired in India
A Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales 🎧
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special issue
Marketing in the Health Care Sector
This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes.
For Authors
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Editorial Leadership
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
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Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
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Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
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Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.
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Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.1
Scimago journal ranking: 6.321
Recommended Reading
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Scholarly Insight
Analyzing Metaphors to Get Better Insights from Textual Data
A Journal of Marketing Research study proposes a method for detecting and measuring topic-specific metaphors in big data, helping researchers and marketers better understand consumer sentiment.
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Scholarly Insight
Increasing Review Helpfulness: Do Photos Complement or Substitute for Text?
What do you consider first: the product or the brand? In a Journal of Marketing Research study, researchers used cursor tracking to reveal that consumers usually process the desirability of a product’s attributes ahead of brand attributes.
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ARchive
Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Using Return on Marketing Investment Effectively
A number of Journal of Marketing Research studies reveal the right methods for measuring return on marketing investment (ROMI) in different contexts.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 5.1
Recommended Reading
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Research Curation
Into the Woods: Making a Difference via Marketing and Public Policy Research
In this editorial, Coeditors in Chief Jeremy Kees and Beth Vallen introduce their strategic vision for Journal of Public Policy & Marketing.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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Special Issue
Meta-Analyses and Systematic Reviews in Marketing and Public Policy
Check out the research in the January 2024 Journal of Public Policy & Marketing special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.9
Recommended Reading
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research insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Research Insight
Optimizing Global Branding by Combining Local and Foreign Elements
A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.
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Special Issue
International Selling and Sales Management
The March 2024 issue of Journal of International Marketing is a special issue on International Selling and Sales Management. Click here to view the articles.
For Authors
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Call for Papers
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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Special Issues
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
- Data and Methodological Issues for New Insights in Global Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 6.8
Recommended Reading
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Research Insight
Getting the Recipe Right: How Different Content Combinations Drive Social Media Engagement
In a Journal of Interactive Marketing study, researchers analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. They identify four specific combinations for engagement: “loud,” “informative,” “affective,” and “relational.”
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Research Insight
Should You Feed the Trolls? How Toxic Social Media Comments Can Increase Product Usage
This Journal of Interactive Marketing study explores the types of content that attract toxic comments, and it finds that toxic comments aren’t always a bad thing.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
For Authors
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Editorial Policies
Featured
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Award-Winning Research
Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award
The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.
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