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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 15.360
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Scholarly Insight
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing says yes.
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Podcast
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Syntactic surprise is a unique aspect of syntax that accounts for the effectiveness of marketing messages. Messages are most effective at a medium syntactic surprise level, but less effective at low and high levels.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 6.664
Scimago journal ranking: 6.321
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Press Release
Journal of Marketing Research Article Wins Sage’s 10-Year Impact Award
“What Makes Online Content Viral?” by Jonah Berger and Katherine L. Milkman is one of the top three most cited articles in a Sage journal since 2012.
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Scholarly Insight
A F*cking Interesting Marketing Study: The Impact of Profanity in Online Reviews
The authors of a recent Journal of Marketing Research study discovered that consumers often perceive product reviews with swear words to be more helpful.
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ARchive
Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 6.343
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles on Political Activity, Marketing, and Public Policy
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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2023 AMA Marketing and Public Policy Conference
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Event
2023 AMA Marketing and Public Policy Conference
Click here to learn more about the conference and register for the event!
Pre-con: “Harnessing Research to Promote Societal Equity”
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.976
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Special Issue
Theory and Practice in Global Marketing
The June 2023 issue of Journal of International Marketing is a special issue on Theory and Practice in Global Marketing (TPGM). Click here to view the articles.
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SAGE Perspectives
How Does Culture Affect Vaccination Acceptance?
Why do some people get vaccinated while others don’t? This Journal of International Marketing article examines cultural factors that lead to vaccine hesitance or acceptance.
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Forbes
The Impact Of Choice Deprivation On Loyalty Programs
According to a Journal of International Marketing study featured in Forbes, a lack of choices—rather than choice overload—is the norm for most consumers across the globe. This has important consequences for loyalty programs.
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 11.318
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SAGE PErspectives
The Paradoxes of Social Support – Social Media Groups Can Jeopardize Health and Wellness Goals
Do you use Facebook groups to help support your health and fitness goals? A Journal of Interactive Marketing article shows how this could actually backfire.
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Article
Emoji, Playfulness, and Brand Engagement on Twitter
How do emojis affect engagement on Twitter ❓❓
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Special Issue
Examining the Unanticipated Consequences of Interactive Marketing
Browse the articles in this Journal of Interactive Marketing special issue.
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Award-Winning Research
Harms, Hoekstra, and Bijmolt Win 2022 Journal of Interactive Marketing Best Paper Award
The winners of the 2022 Best Paper Award are Bianca Harms, Janny C. Hoekstra, and Tammo H. A. Bijmolt. Click here to learn more about the winning article and view the finalists.
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