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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 12.9
What's New
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Scholarly Insight
What Is the Role of Marketing in Disrupted Health Care Markets? It’s Time to Move Beyond Conventional Strategies to Account for New Actors, Roles, and Exchanges
Disruption has impacted the creation, provision, and consumption of health care in fundamental ways, yet marketing is still focused on conventional strategies.
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Podcast
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account 🎧
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Editorial
Promoting Catalysis in Marketing Scholarship
In this thoughtful and detailed editorial, the JM editors outline their strategy, editorial focus, and supporting initiatives to promote the journal’s role as a catalyst rather than disseminator.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 6.1
Scimago journal ranking: 6.321
Recommended Reading
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Scholarly Insight
Limited-Time Offers Are a Marketing Mainstay—But Online Consumers Aren't Interested
A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.
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Scholarly Insight
How Do Nutritional Warning Labels Affect Prices?
A recent Journal of Marketing Research study reveals some unexpected and promising pricing consequences of Chile’s 2016 food warning label regulations.
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ARchive
Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 7.8
Recommended Reading
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Research Curation
Into the Woods: Making a Difference via Marketing and Public Policy Research
In this editorial, Coeditors in Chief Jeremy Kees and Beth Vallen introduce their strategic vision for Journal of Public Policy & Marketing.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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Research curation
JPP&M Articles on Political Activity, Marketing, and Public Policy
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 5.8
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research insight
Consumers Prefer Local Products When the Economy Is Good, but They Prefer Global Products During Recessions
How do economic fluctuations affect consumers’ preference for global vs. local products? This Journal of International Marketing article explains.
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Research Insight
Clicks Versus Shares: What Role Does Culture Play?
A Journal of International Marketing study explores how consumers’ engagement with online ads differs according to their cultural characteristics.
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Special Issue
Theory and Practice in Global Marketing
The June 2023 issue of Journal of International Marketing is a special issue on Theory and Practice in Global Marketing (TPGM). Click here to view the articles.
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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Special Issues
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
- Data and Methodological Issues for New Insights in Global Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 11.8
Recommended Reading
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Research Insight
Ad Blockers Are an Opportunity, Not a Threat
A new Journal of Interactive Marketing study shows how ad blockers can be beneficial for consumer targeting and can increase the value of ad slots for publishers.
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Research Insight
How Are Health-Conscious Consumers Using Wearable Tech?
Wearable tech such as smart watches and fitness trackers provide users with large amounts of data—but how does all this data help them improve their lives?
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Featured
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Award-Winning Research
Harms, Hoekstra, and Bijmolt Win 2022 Journal of Interactive Marketing Best Paper Award
The winners of the 2022 Best Paper Award are Bianca Harms, Janny C. Hoekstra, and Tammo H. A. Bijmolt. Click here to learn more about the winning article and view the finalists.
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