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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 15.360
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Scholarly Insight
The Element of Surprise: How Unexpected Syntax Makes Marketing Communications More Effective
In a new Journal of Marketing study, researchers developed a tool that measures surprise in syntax—a strategy that marketers can use to get more engagement for their communications.
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Podcast
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent
Trying to raise funds? A new Journal of Marketing study shows that letting donors decide which project to fund can boost revenues by more than 40%.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 6.664
Scimago journal ranking: 6.321
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scholarly insight
How Default Minimum Payments Lead to More Credit Card Debt
A recent Journal of Marketing Research study shows that the automatic minimum payment option can have the unintended consequence of causing credit card holders to accumulate more debt.
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Scholarly Insight
How Long Will This Take? People’s Estimated Duration of Time Periods is Affected by Category Boundaries
This Journal of Marketing Research study shows that time periods feel longer to consumers when they span more categories (e.g., hour, month). For example, a period like March 31–April 6 feels longer than April 2–April 8.
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ARchive
Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Academia in Court: How Marketing Scholarship Informs The Law
The judicial system draws on marketing concepts more than you might expect. Check out these court cases that have utilized studies and processes from JMR and beyond.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 6.343
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles on Political Activity, Marketing, and Public Policy
This Journal of Public Policy & Marketing special issue acknowledges the role that marketing can and does play in addressing political activities, with articles that explore key topics like elections, voting, corporate political advocacy, and consumer political identities.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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2023 AMA Marketing and Public Policy Conference
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Event
2023 AMA Marketing and Public Policy Conference
Click here to learn more about the conference and register for the event!
Pre-con: “Harnessing Research to Promote Societal Equity”
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.976
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Special Issue
Customer Engagement in International Markets
The March issue of JIM is a special issue on customer engagement. Click here to view the articles.
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SAGE Perspectives
How Does Culture Affect Vaccination Acceptance?
Why do some people get vaccinated while others don’t? This Journal of International Marketing article examines cultural factors that lead to vaccine hesitance or acceptance.
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Forbes
The Impact Of Choice Deprivation On Loyalty Programs
According to a Journal of International Marketing study featured in Forbes, a lack of choices—rather than choice overload—is the norm for most consumers across the globe. This has important consequences for loyalty programs.
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 11.318
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SAGE PErspectives
The Paradoxes of Social Support – Social Media Groups Can Jeopardize Health and Wellness Goals
Do you use Facebook groups to help support your health and fitness goals? A Journal of Interactive Marketing article shows how this could actually backfire.
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Article
Emoji, Playfulness, and Brand Engagement on Twitter
How do emojis affect engagement on Twitter ❓❓
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Special Issue
Examining the Unanticipated Consequences of Interactive Marketing
Browse the articles in this Journal of Interactive Marketing special issue.
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Editorial Policies
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Award-Winning Research
Journal of Interactive Marketing 2020 Best Paper
Lena Hoeck and Martin Spann, “An Experimental Analysis of the Effectiveness of Multi-Screen Advertising”
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