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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 10.4
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Scholarly Insight
Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment
A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
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SCholarly insight
How Family Size Shapes Education Spending
This Journal of Marketing study shows how the rise of single-child families are affecting education, having implications for marketers, educators, and policymakers.
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scholarly insight
A Call for Further Conceptual Research in Marketing
This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting impactful conceptual papers.
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Editorial Leadership
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Calls for Papers
Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.0
Scimago journal ranking: 6.321
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Scholarly Insight
Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment
What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
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Research Insight
Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do
A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
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Scholarly Insight
Do Good, Sell More: Can Cause-Related Marketing Promotions Boost Product Sales?
On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.
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IMPACT at jmr
Identification-Related Challenges and Recommendations
Developments in econometrics and statistics present an array of methods that can allow marketing researchers to address identification challenges presented by observational data and present findings that are rigorously derived. Learn more in this in-depth guide.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 4.7
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Special Issue
Rise of the Mushrooms: Exploring Marketers' Role in the Potential Public Health Benefits of Psilocybin
Psilocybin is emerging as the next frontier in U.S. drug policy—reshaping use patterns, public health debates, and business strategy. A Journal of Public Policy & Marketing sets out an agenda for firms and policymakers in this space.
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Special Issue
Generative AI: Promises and Perils
How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this Journal of Public Policy & Marketing special issue.
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Research Curation
Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
Sensory, cognitive, behavioral, and social dimensions in inclusive marketing can enhance consumer loyalty, elevate brand reputation, and advance social equity, building a marketplace where people of all abilities feel included.
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Special Issue
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.
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Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
JPP&M Videos
Special Issues
- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.2
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research insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Research Insight
Optimizing Global Branding by Combining Local and Foreign Elements
A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.
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Special Issue
Brands and Branding in an International Context
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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JIM Insight Papers
Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.
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Special Issues
- Brands and Branding in an International Context
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 7.8
Recommended Reading
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Research Insight
How Does Prepurchase Word of Mouth Affect Postpurchase Word of Mouth?
Marketers know that word of mouth—reviews and recommendations from friends and strangers—can lead consumers to make a purchase. But what happens after the purchase? A Journal of Interactive Marketing study explores.
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Research Insight
Schadenfreude and Sympathy: How Brands Should Approach Loyal Customers' Bad Behavior on Social Media
A Journal of Interactive Marketing study shows that loyal customers can actually harm brand perceptions on social media more than trolls when engaging in uncivil comments toward other customers on social media.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Featured
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, “Amplifying Off-Site Purchases with On-Site Retail Media Advertising.” Click here to learn more about the winning article and finalists.
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