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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 11.5
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scholarly insight
Cardio with Mr. Treadmill: How Anthropomorphism Increases Motivation
This Journal of Marketing study shows that anthropomorphizing workout tools—giving them human-like qualities—boosts motivation and makes fitness goals more enjoyable and achievable.
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Podcast
JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)
Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust. 🎧
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Scholarly Insight
Standing Out in the Scroll: Why Content Differentiation Beats Imitation on X
This Journal of Marketing study shows how firms that diverge from their competitors’ social media strategies see higher engagement and attract new followers more quickly.
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Marketing Insights from AMA Fellows
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Article
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 5.1
Scimago journal ranking: 6.321
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Scholarly Insight
The Parent's Plate Problem: How Good Intentions for Kids Lead to Poor Food Choices for Adults
This Journal of Marketing Research study finds that when parents choose healthy food options for their kids, they often end up making unhealthy choices for themselves.
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Scholarly Insight
How and When "Work–Life" Messaging in Marketing Can Backfire
A Journal of Marketing Research study shows that appealing to both the personal and professional lives of consumers in marketing messages can backfire.
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special issue
Mitigation in Marketing
This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.
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IMPACT at jmr
The Brandification of Private Labels: Beyond Budget
Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming. How and why is this transformation happening? What can retailers learn?
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 5.1
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Special Issue
Generative AI: Promises and Perils
How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this Journal of Public Policy & Marketing special issue.
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Research Curation
Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
Sensory, cognitive, behavioral, and social dimensions in inclusive marketing can enhance consumer loyalty, elevate brand reputation, and advance social equity, building a marketplace where people of all abilities feel included.
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Special Issue
Journal of Public Policy & Marketing Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
JPP&M Videos
Special Issues
- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 4.9
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research insight
Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers
How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.
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Research Insight
Optimizing Global Branding by Combining Local and Foreign Elements
A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.
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Special Issue
Brands and Branding in an International Context
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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JIM Insight Papers
Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.
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Special Issues
- Brands and Branding in an International Context
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 6.8
Recommended Reading
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Research Insight
How Does Prepurchase Word of Mouth Affect Postpurchase Word of Mouth?
Marketers know that word of mouth—reviews and recommendations from friends and strangers—can lead consumers to make a purchase. But what happens after the purchase? A Journal of Interactive Marketing study explores.
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Research Insight
Schadenfreude and Sympathy: How Brands Should Approach Loyal Customers' Bad Behavior on Social Media
A Journal of Interactive Marketing study shows that loyal customers can actually harm brand perceptions on social media more than trolls when engaging in uncivil comments toward other customers on social media.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, “Amplifying Off-Site Purchases with On-Site Retail Media Advertising.” Click here to learn more about the winning article and finalists.
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