Skip to Content Skip to Footer

About the AMA Foundation

As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good.

Gifts to the AMAF go towards awards that honor influential, revolutionary and transformative marketers and their work. Watch this video to learn more!


Meet the 2021-2022 AMA Foundation Scholarship Recipients

scholarship winners 3

The AMA Foundation (AMAF) is proud to recognize the 2021-2022 AMAF Collegiate Scholarship recipients who have demonstrated exemplary leadership on campus and in their community.

Thanks to generous contributions, we provided 13 scholarships in the categories of diversity leadership and social impact.


History of AMA Foundation

The AMAF was established by the action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.

The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).

The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.

Please contact foundation@ama.org with any questions.

Robert “Bob” Lavidge
Founder of the AMA Foundation


AMA Foundation Board of Advisors

The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.