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About the AMA Foundation

As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good.

Gifts to the AMAF go towards awards that honor influential, revolutionary and transformative marketers and their work. Watch this video to learn more!


#GIVINGTuesday is November 30

Support student marketers who are making a difference and recognize their work by donating to the AMAF this #GivingTuesday.

For the seventh consecutive year, the AMAF is raising funds for our two collegiate scholarships, Diversity Leadership and Social Impact Scholarships, that recognize and reward AMA student leaders who use their marketing skills to strengthen our communities.

If it is within your means, we encourage you to donate and make a difference in a student marketer’s life.


History of AMA Foundation

The AMAF was established by action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.

The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).

The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.

Robert “Bob” Lavidge
Founder of the AMA Foundation

As the philanthropic arm of the AMA, the AMAF seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Since 1992, the AMAF has been supporting, rewarding and recognizing marketing achievement.

Please contact foundation@ama.org with any questions.


AMA Foundation Board of Advisors

The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.