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About the AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Gifts to the AMA Foundation directly go to rewarding difference markers, inspiring future generations and honoring those that move the industry forward.

AMA Awards

The American Marketing Association (AMA) presents awards annually to exceptional marketing students, researchers, academics, and professionals.

The awards honor influential, revolutionary and transformative marketing papers, books, and articles.  The AMA is proud to support and recognize exemplary marketing scholars and transformative marketing leaders. Many of these awards are supported by the American Marketing Association Foundation and made possible through the generous contributions of individuals who recognize and promote excellence in marketing.  

AMA Foundation Board of Advisors

The AMA Foundation Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.

2018-2019 AMA Foundation Board of Advisors

Academic Subcommittee

Russell S. Winer
Leonard N. Stern School of Business
New York University

Immediate Past Chairperson
Sandy Jap
Goizueta Business School, Emory University

Ronald Paul Hill
Kogod School of Business
American University

Mark Houston
Neeley School of Business
Texas Christian University

Kevin Lane Keller
Tuck School of Business
Dartmouth College

Gail Zank
McCoy College of Business Administration
Texas State Univesity

Practitioner Subcommittee

Lisa Gudding

Tom Abrahamson
ReWired, LLC

Tim Birrittella
Department of Marketing
Florida International University

Michelle Elster
Rabin Research Company

Mollye Rhea
For Momentum

Joan Treistman
The Treistman Group

History of AMA Foundation

The American Marketing Association Foundation was established by action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.

The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards). The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.

As the philanthropic arm of the AMA, the AMA Foundation seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Since 1992, the AMA Foundation has been supporting, rewarding and recognizing marketing achievement.

Please contact with any questions.