As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good.
Gifts to the AMAF go towards awards that honor influential, revolutionary and transformative marketers and their work.
Nominate an Emerging Female Marketing Scholar for the AMAF Erin Anderson Award
Erin Anderson was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. She encouraged and enabled women in academia as they launched their careers.
Following Erin Anderson’s tragic passing in 2007, the AMA Foundation established this award to honor emerging female marketing scholars and mentors while honoring and celebrating the life of Erin Anderson.
Nominations for the 2022 Award are due October 8, 2021.
Learn more about the award criteria and eligibility.
History of AMA Foundation
The AMAF was established by action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.
The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).
The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.
As the philanthropic arm of the AMA, the AMAF seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Since 1992, the AMAF has been supporting, rewarding and recognizing marketing achievement.
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AMA Foundation Board of Advisors
The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.