As the philanthropic arm of the AMA, the American Marketing Association Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Gifts to the AMAF directly go to rewarding difference markers, inspiring future generations and honoring those that move the industry forward.
AMA Foundation Spotlight
Call for Nominations- Charles Coolidge Parlin Marketing Research Award
The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research.
Scholars of Color at the Front of the Classroom
Representation Matters: Scholars of Color at the Front of the Classroom, a session from the 2020 AMA Summer Conference, recognizes the AMA Foundation 2020 WQS and Valuing Diversity PhD Scholarship recipients. The session brings together leaders in marketing academia for a conversation on race, diversity, and inclusion.
Check out these first-hand insights from trailblazers of color who paved the way for today’s emerging scholars of color in the field, and an informative panel on the work that still needs to be done in the areas of inclusion.
The AMA presents awards to exceptional marketing students, researchers, academics and professionals.
These awards honor influential, revolutionary and transformative leaders and their work. They are supported by the AMAF and made possible through the contributions of individuals who recognize and promote excellence in marketing.
History of AMA Foundation
The AMAF was established by action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.
The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).
The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.
As the philanthropic arm of the AMA, the AMAF seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Since 1992, the AMAF has been supporting, rewarding and recognizing marketing achievement.
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AMA Foundation Board of Advisors
2019-2020 AMA Foundation Board of Advisors
The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.
McCoy College of Business Administration
Texas State University
Neeley School of Business
Texas Christian University
The University of Tennessee, Knoxville
Kevin Lane Keller
Tuck School of Business
Kelley School of Business
College of Business
Colorado State University
Immediate Past Chairperson
Rabin Research Company
The Dojo Group
University of Cincinnati
The Treistman Group