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About the AMA Foundation

As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good.

Gifts to the AMAF go towards awards that honor influential, revolutionary and transformative marketers and their work. Watch this video to learn more!

Nominations Open: AMA Foundation 4 Under 40 Emerging Leaders Award

Do you know a remarkable young marketing leader making waves in the industry? Nominate them for the AMA Foundation 4 Under 40 Emerging Leaders Award. This award honors individuals under 40 who have made significant contributions to the marketing field and its sub-fields and have demonstrated leadership and continuing service.

Submit your nomination before the May 26 deadline, and join us in applauding the remarkable professionals shaping the future of marketing!

Visit our Awards and Scholarships page to explore all upcoming nominations.

Connect Globally, Belong Locally with AMA Affinity Groups

Break down geographical barriers and connect with members worldwide! Enroll in the member-only Marketing for a Better World Affinity Group to engage virtually with marketers committed to driving positive societal change.

Learn more about AMA Affinity Groups and how they can help you connect and collaborate with marketers of shared interests and industry experiences.

History of AMA Foundation

The AMAF was established by the action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.

The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).

The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.

Please contact with any questions.

Robert “Bob” Lavidge
Founder of the AMA Foundation

AMA Foundation Board of Advisors

The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.