As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good.
Gifts to the AMAF go towards awards that honor influential, revolutionary and transformative marketers and their work. Watch this video to learn more!
Applications Open: 2025 AMA Diversity Leadership Institute
Apply for the opportunity to take part in the 2025 Diversity Leadership Institute (DLI), taking place June 25-28 at the University of Illinois Urbana-Champaign Gies College of Business. This all-expense-paid, four-day retreat allows marketing students from historically underrepresented communities to network with driven peers and gain invaluable insights in small group sessions led by industry experts and top academics. Submit your application before the January 19 deadline for a chance to participate in this transformative experience!
Your generous support helps us continue offering impactful opportunities like the DLI. Please consider making a gift to empower the next generation of diverse marketing leaders.
Connect Globally, Belong Locally with AMA Affinity Groups
Break down geographical barriers and connect with members worldwide! Enroll in the member-only Marketing for a Better World Affinity Group to engage virtually with marketers committed to driving positive societal change.
Learn more about AMA Affinity Groups and how they can help you connect and collaborate with marketers of shared interests and industry experiences.
History of AMA Foundation
The AMAF was established by the action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.
The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).
The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.
Please contact foundation@ama.org with any questions.
Founder of the AMA Foundation
AMA Foundation Board of Advisors
The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.