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About AMA

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

AMA Community

  • Article

    A new Journal of Marketing study shows that firms engaging in open innovation practices with universities might leave some economic value on the table if they fail to broadly communicate the collaboration to customers.