About AMA
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
Media Contact
For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email
If you have a speaking request for AMA’s CEO, Bennie F. Johnson, submit your request here.
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
Press Releases
- AMA Releases Season 2 of Marketing / And Podcast
- AMA Announces New Collegiate Chapters Council Members
- AMA Welcomes New Members to the Board of Directors
- Simon Blanchard Wins 2024 Robert J. Lavidge Global Marketing Research Award
- Leah Chandler and Jody Shiroma Named 2024 Nonprofit Marketers of the Year
- Marketing and Policy Research Honored at the 2024 AMA Marketing and Public Policy Conference
- Marketing and Public Policy Conference Brings Together Marketing Practitioners, Policymakers and Academics in Washington, DC
AMA in the News
- Heart of Giving Podcast: Marketing Charity
- Deloitte Report: On the cutting edge: Sharp leaders drive business transformation with creativity
- Podcast: Social Pros Podcast: How Bennie Johnson Amplifies Magic at the American Marketing Association
- Podcast: 6 Degrees of Association’s: Integrating Core Marketing Strategies with Cutting-Edge Technologies
- Podcast: You Did What!
- Fast Company: There’s a simple reason you don’t believe the influencers in your feed
- Harvard Business Review: How Ratings Systems Shape User Behavior in the Gig Economy
- ASAE Associations Now: Keys to a Successful Partnership
- Fast Company: The nostalgia factor: Why vintage-looking typefaces make products seem safer
- Association Leadership Radio: Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association
- Volt Podcast: Change and the Future of Higher Ed Marketing – Bennie F. Johnson
- University of Maryland, Robert H. Smith School of Business: AMA CEO Shares Vision for the Future of Marketing During CEO at Smith
- CEO Update: Taking ‘road less traveled’ to the C-suite
AMA Community
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Article
The Power of University-Industry Collaborations: Collaborating with Universities Makes Products More Attractive to Consumers
A new Journal of Marketing study shows that firms engaging in open innovation practices with universities might leave some economic value on the table if they fail to broadly communicate the collaboration to customers.
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Webinar
Leading with AI in Marketing and the Tools to Accomplish
Join us on July 16th as AMA celebrates National AI Day with a 90-minute virtual gathering that promises to be an insightful exploration into the intersection of artificial intelligence and marketing and a conversation about the tools that drive efficiency in both areas.
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Conference
2024 AMA Symposium for the Marketing of Higher Education
Beyond the sessions and presentations, the Symposium is an invaluable resource where knowledge transforms into action and innovation hits the jackpot. It’s a dynamic space, a nexus of ideas and creativity. So register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality!
AMA Academic Journals
AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.
Learn more about AMA’s Academic Journals
Read the AMA Journal of Marketing Scholarly Insights