About AMA
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
Media Contact
Amy Gwiazdowski
Vice President, Communications
Email
Press Releases
- AMA and the Digital Marketing Institute Expand Partnership to Prepare College Students for Marketing Careers
- AMA Foundation: American Marketing Association Foundation Celebrates the 4 Under 40 Emerging Leaders Award Winners of 2023
- American Marketing Association Welcomes New Members to the Board of Directors
- AMA Foundation: Leslie Wood Wins 2023 Charles Coolidge Parlin Marketing Research Award
AMA Community
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Article
The Power of University-Industry Collaborations: Collaborating with Universities Makes Products More Attractive to Consumers
A new Journal of Marketing study shows that firms engaging in open innovation practices with universities might leave some economic value on the table if they fail to broadly communicate the collaboration to customers.
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Conference
2023 AMA Symposium for the Marketing of Higher Education
Building a Brighter Future for Higher Ed Together For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. Our program of peer-reviewed content will help you enhance your marketing strategy, build strong brands, improve your […]
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Virtual Conference
Virtual Conference: Digital Marketing
Building a customer-centric digital marketing strategy is crucial for success in today’s market. Explore the shift towards personalization and customer experience and gain insights into how to create meaningful connections with an audience. As data privacy becomes increasingly important in digital marketing, learn how to balance consumer privacy and targeted advertising in the age of increased regulation and how you can connect with an audience in new and exciting ways.
October 18-19, 2023