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About AMA

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

Text based design with the title of the podcast, Marketing /And with Bennie F. Johnson. It is red, purple and white.

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.

Listen to AMA’s new podcast Marketing / And

AMA Community

  • Article

    A new Journal of Marketing study shows that firms engaging in open innovation practices with universities might leave some economic value on the table if they fail to broadly communicate the collaboration to customers.

  • Conference

    2024 AMA International Collegiate Conference

    Launch Your Future in Marketing
    Get ready to take your future to soaring heights! The 2024 AMA International Collegiate Conference is back with an exciting theme—Ready to Launch. This is your golden opportunity to be part of an electrifying event that will empower and equip you with the skills and knowledge to propel you toward your desired future in marketing.

  • Virtual Conference

    Customer Experience

    Tailored for marketers, the AMA Customer Experience Virtual Conference explores how CX shapes successful marketing strategies through insightful presentations by industry thought leaders. Get ready to learn about how leading brands have elevated their marketing through exceptional customer experiences and connect with fellow marketers seeking answers to the questions you need to know to make an impact.

AMA Journals

AMA Academic Journals

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

Learn more about AMA’s Academic Journals

Read the AMA Journal of Marketing Scholarly Insights