Journal of Marketing editors Christine Moorman and Hari Sridhar facilitated a discussion with Lisa M. Borders and Suzanne Kounkel at the 2022 AMA Winter Academic Conference. Watch these two marketing leaders provide their perspective on the challenges of using marketing for a better world.
Featured Speakers
Founder and CEO
Golden Glow Media
Chief Marketing Officer
Deloitte
Session Highlights
Lisa Borders: Full Speech
Suzanne Kounkel: Full Speech
Q&A with Lisa and Suzanne
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Journal of Marketing Special Issue: Better Marketing for a Better World
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. This Special Issue of the Journal of Marketing on Better Marketing for […]
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Better Marketing for a Better World
The editors of the JM Special Issue, “Better Marketing for a Better World,” discuss the BMBW initiative.
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JM Webinar: Better Marketing for a Better World: An Invitation
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) […]
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