Journal of Marketing editors Christine Moorman and Hari Sridhar facilitated a discussion with Lisa M. Borders and Suzanne Kounkel at the 2022 AMA Winter Academic Conference. Watch these two marketing leaders provide their perspective on the challenges of using marketing for a better world.
Featured Speakers
Founder and CEO
Golden Glow Media
Chief Marketing Officer
Deloitte
Session Highlights
Lisa Borders: Full Speech
Suzanne Kounkel: Full Speech
Q&A with Lisa and Suzanne
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