Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 5.1
Scimago journal ranking: 7.415
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
How and When "Work–Life" Messaging in Marketing Can Backfire
A Journal of Marketing Research study shows that appealing to both the personal and professional lives of consumers in marketing messages can backfire.
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Scholarly Insight
How GDPR Changed the Game for Display Advertising
This Journal of Marketing Research study finds that GDPR led to significant declines in ad performance, but content-based targeting may be the answer.
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Special issue
Mitigation in Marketing
This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.
For Authors
Editorial Leadership
Featured
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IMpact at jmr
The Brandification of Private Labels: Beyond Budget
Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming. How and why is this transformation happening? What can retailers learn?
Additional Resources
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