AMA Members have access to all Journal of Marketing Research (JMR) articles via AMA’s partner SAGE Publishing. To access the full catalog of articles, please login at the top of this page.
The Journal of Marketing Research delves into the latest thinking in marketing research concepts, methods and applications from a broad range of scholars.
It is included in both the Financial Times top 50 business journals and the University of Texas Dallas research rankings journal list.
Impact factor: 4.2