Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.664
Scimago journal ranking: 6.321
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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scholarly insight
Is Acai Your Next Miracle Weight-Loss Berry? Analyzing the Impact of Deceptive Claims Made by Fake News Ads on Consumers
Do ads that disguise themselves as news articles actually bring in new customers? A new Journal of Marketing Research study finds out.
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Scholarly Insight
The Vicarious Haptic Effect: Your Hand is Mine and I Like What It’s Holding
Observing a hand engaging in touch can increase the perception that the virtual hand is actually the consumer’s own hand.
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Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Academia in Court: How Marketing Scholarship Informs The Law
The judicial system draws on marketing concepts more than you might expect. Check out these court cases that have utilized studies and processes from JMR and beyond.
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