Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Scholarly Insight
Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending
A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.
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Scholarly Insight
How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands
A Journal of Marketing Research study finds that a moderate degree of copying in fast fashion may actually help increase the popularity of high-end (luxury) brands.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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