Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 5.1
Scimago journal ranking: 7.415
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
Analyzing Metaphors to Get Better Insights from Textual Data
A Journal of Marketing Research study proposes a method for detecting and measuring topic-specific metaphors in big data, helping researchers and marketers better understand consumer sentiment.
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Scholarly Insight
How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes
What do you consider first: the product or the brand? In a Journal of Marketing Research study, researchers used cursor tracking to reveal that consumers usually process the desirability of a product’s attributes ahead of brand attributes.
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Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Using Return on Marketing Investment Effectively
A number of Journal of Marketing Research studies reveal the right methods for measuring return on marketing investment (ROMI) in different contexts.
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