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Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1 Scimago journal ranking: 6.321
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How can firms in the health care sector, such as hospitals and their suppliers, benefit from buying groups (aka group purchasing organizations or GPOs)? A recent Journal of Marketing Research explores.
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.