Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Scholarly Insight
Predicting the Unpredictable: How Sales Managers Can Get Better ROI from Predictive Sales Analytics Tools
Organizations increasingly use predictive analytics, but it’s not so clear how salespeople can use them to their advantage. A new Journal of Marketing Research study can help managers get more out of these tools.
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Scholarly Insight
A Better Way to Provide Precommitment Offers: First “Now,” Then “Later”
To promote farsighted behaviors (e.g., saving for retirement), marketers and policymakers often give consumers the option to precommit, or “do it later.” A Journal of Marketing Research study shows how one simple design change can make this more effective.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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