Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Recommended Reading
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Scholarly Insight
It’s Not What You Say, It’s How You Say It: A New Marketing Tool Analyzes Nonverbal Communication Cues in Text
A cutting-edge Journal of Marketing Research study develops a tool that analyzes nonverbal characteristics of text.
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Scholarly Insight
When It Feels Wrong to Feel Good: Consumers Don’t Want "Corrective" Content After Exposure to Human Suffering
This Journal of Marketing Research study shows individuals feel wrong consuming happy content shortly after viewing content related to human suffering, having interesting implications for marketers.
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Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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