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Journal of Marketing Research

Editorial Mission

Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.

Impact factor: 6.664
Scimago journal ranking: 6.321

AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

Recommended Reading

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  • IMPACT AT JMR

    Academia in Court: How Marketing Scholarship Informs The Law

    The judicial system draws on marketing concepts more than you might expect. Check out these court cases that have utilized studies and processes from JMR and beyond.

Additional Resources