Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.664
Scimago journal ranking: 6.321
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
How Default Minimum Payments Lead to More Credit Card Debt
A recent Journal of Marketing Research study shows that the automatic minimum payment option can have the unintended consequence of causing credit card holders to accumulate more debt.
How Long Will This Take? People’s Estimated Duration of Time Periods is Affected by Category Boundaries
This Journal of Marketing Research study shows that time periods feel longer to consumers when they span more categories (e.g., hour, month). For example, a period like March 31–April 6 feels longer than April 2–April 8.
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Academia in Court: How Marketing Scholarship Informs The Law
The judicial system draws on marketing concepts more than you might expect. Check out these court cases that have utilized studies and processes from JMR and beyond.
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