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Weitz-Winer-O’Dell Award

Weitz-Winer-O'Dell Award

Recognizes a Journal of Marketing Research article that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.


An article will be eligible 5 years after it was published in the Journal of Marketing Research.


  • The selection process will begin with a nomination “vote” that is open to the Journal of Marketing Research editorial board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote will be conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
  • The articles receiving the highest number of votes will be selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
  • The EIC will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR editors and Associate Editors if necessary.
  • The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
  • The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Garrett A. Johnson, Randall A. Lewis, and  Elmar I. Nubbemeyer
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
Vol. 54, No. 6
Gregory S. Carpenter, Rashi Glazer, andKent Nakamoto
“Meaningful Brands from MeaninglessDifferentiation: The Dependence on Irrelevant Attributes”
Vol. 31, No. 3, August 1994
Navdeep Sahni
“Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising”
Vol. 53, No. 4, August 2016
William Boulding, Ajay Kalra, Richard Staelin, and Valarie Zeithaml, “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions”
Vol. 30, No. 1, February 1993
Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker

“Harbingers of Failure”
Vol. 52, No. 5, October 2015
Peter Golder and Gerard Tellis
“Pioneer Advantage: Marketing Logic or Marketing Legend?”
Vol. 30, No. 2, May 1993
Seshadri Tirunillai and Gerald Tellis

“Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation”
Vol. 51, No. 4, August 2014
Itamar Simonson and Amos Tversky
“Choice in Context: Trade Off Contrast and Extremeness Aversion”
Vol. 29, No. 4, November 1992
Anja Lambrecht and Catherine Tucker

“When Does Retargeting Work? Information Specificity in Online Advertising”
Vol. 50, No. 5, October 2013
John H. Roberts and James M. Lattin
“Development and Testing of a Model of Consideration Set Composition”
Vol. 28, No. 4, November 1991
Jonah Berger and Katherine L. Milkman
“What Makes Online Content Viral?”
Vol. 49, No. 2, April 2012
Fareena Sultan, John U. Farley, and Donald Lehmann
“A Meta-Analysis of Applications of Diffusion Models”
Vol. 27, No. 1, February 1990
Oliver J. Rutz and Randolph E. Bucklin
“From Generic to Branded: A Model of Spillover in Paid Search Advertising”
Vol. 48, No. 1, February 2011
Gergory S. Carpenter and Kent Nakamoto
“Consumer Preference Formation and Pioneering Advantage”
Vol. 26, No. 3, August 1989
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
“Determining Influential Users in Internet Social Networks​”
Volume 47, Number 4, August 2010

Sunil Gupta
“Impact of Sales Promotion on When, What, and How Much to Buy”
Vol. 25, No. 4, November 1988
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
“Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences​​”
Volume 46, Number 4, August 2009​

Rajiv Grover and V. Srinivasan
“A Simultaneous Approach to Market Segmentation and Market Structuring”
Vol. 24, No. 2, May 1987
Nina Mazar, On Amir, and Dan Ariely
“The Dishonesty of Honest People: A Theory of Self-Concept Maintenance”
Vol. 46, No. 6, June 2008

Donna L. Hoffman and George R. Franke
“Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research”
Vol. 23, No. 3, August 1986
Pierre Chandon and Brian Wansink
“Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation”
Vol. 44, No. 1, February 2007

John G. Lynch Jr.
“Uniqueness Issues in the Decompositional Model of Multiattribute Overall Evaluations: An Information Integration Perspective”
Vol. 22, No. 1, February 1985
Judith A. Chevalier and Dina Mayzlin
“The Effect of Word of Mouth on Sales:Online Book Reviews,”
Vol. 43, No 3, August 2006

Paul E. Green
“Hybrid Models for Conjoint Analysis: An Expository Review”
Vol. 21, No. 2, May 1984

Baba Shiv, Ziv Carmon, and Dan Ariely
“Placebo Effects of Marketing Actions: Consumers May Get What They Pay For”
Vol. 42, No. 4, November 2005
Glen L. Urban and Gerald M. Katz
“Pre-Test-Market Models: Validation and Managerial Implications”
Vol. 20, No. 3, August 1983
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
“Valuing Customers”
Vol. 41, No 1, February 2004
Imran S. Currim
“Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives”
Vol. 19, No. 2, May 1982
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
“Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is”
Vol. 40, No. 4, November 2003
J. Paul Peter
“Construct Validity: A Review of Basic Issues and Marketing Practices”
Vol. 18, No. 2, May 1981
Koen Pauwels, Dominique M. Hanssens, and S. Siddarth
“The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity”
Vol. 39, No. 4, November 2002
William D. Perreault Jr. and Forrest W. Young
“Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Datain Marketing Research”
Vol. 17, No. 1, February 1980
Vikas Mittal and Wagner A. Kamakura
“Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating theModerating Effect of Customer Characteristics”
Vol. 38, No. 1, February 2001
Allan D. Shocker and V. Srinivasan
“Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review”
Vol. 16, No. 2, May 1979
Ravi Dhar and Klaus Wertenbroch
“Consumer Choice Between Hedonic and Utilitarian Goods”
Vol. 37, No. 1, February 2000
Alvin J. Silk and Glen L. Urban
“Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology”
Vol. 15, No. 2, May 1978
Frenkel ter Hofstede, Jan-Benedict E.M.Steenkamp, and Michel Wedel
“International Market Segmentation Based on Consumer–Product Relations”
Vol. 36, No. 1, February 1999
Richard P. Bagozzi
“Structural Equation Models in Experimental Research”
Vol. 14, No. 2, May 1977
Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister
“Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction”
Vol. 35, No. 2, May 1998
Darral G. Clark
“Econometric Measurement of the Duration of Advertising Effect on Sales”
Vol. 12, No. 4, November 1976

Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr.
“Organizational Climate and Job Satisfaction in the Salesforce”
Vol. 12, No. 4, November 1976
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice”
Vol. 34, No. 2, May 1997

William D. Wells, “Psychographics: A Critical Review”
Vol. 13, No. 2, May 1975
Stephen M. Nowlis and Itamar Simonson
“The Effect of New Product Features on Brand Choice”
Vol. 33, No. 1, February 1996

Frank M. Bass
“The Theory of Stochastic Preference and Brand Switching”
Vol. 11, No. 1, February 1974

Richard M. Johnson
“Trade-Off Analysis of Consumer Values”
Vol. 11, No. 2, May 1974​​​

Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
“How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments”
Vol. 32, No. 2, May 1995