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Weitz-Winer-O’Dell Award

Weitz-Winer-O'Dell Award

This award recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.


An article will be eligible for the Weitz-Winer-O’Dell Award in the fifth year after it was published in Journal of Marketing Research.


  • The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
  • The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
  • The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
  • The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
  • The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Martin Mende, Maura L. Scott, Jenny Van Doorn, Dhruv Grewal, and Ilana Shanks

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Vol. 56, No. 4, August 2019

Oded Netzer, Alain Lemaire, and Michal Herzenstein

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Vol. 56, No. 6, December 2019

Eva Ascarza

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Vol. 55, No. 1, February 2018

Garrett A. Johnson, Randall A. Lewis, and  Elmar I. Nubbemeyer

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Vol. 54, No. 6, December 2017

Navdeep Sahni

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Vol. 53, No. 4, August 2016

Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker

Harbingers of Failure

Vol. 52, No. 5, October 2015

Seshadri Tirunillai and Gerald Tellis

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Vol. 51, No. 4, August 2014

Anja Lambrecht and Catherine Tucker

When Does Retargeting Work? Information Specificity in Online Advertising

Vol. 50, No. 5, October 2013

Jonah Berger and Katherine L. Milkman

What Makes Online Content Viral?

Vol. 49, No. 2, April 2012

Oliver J. Rutz and Randolph E. Bucklin

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Vol. 48, No. 1, February 2011

Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin

Determining Influential Users in Internet Social Networks​”

Volume 47, Number 4, August 2010

Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences​​”

Volume 46, Number 4, August 2009​

Nina Mazar, On Amir, and Dan Ariely

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Vol. 46, No. 6, June 2008

Pierre Chandon and Brian Wansink

“Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation”

Vol. 44, No. 1, February 2007

Judith A. Chevalier and Dina Mayzlin

The Effect of Word of Mouth on Sales: Online Book Reviews

Vol. 43, No 3, August 2006

Baba Shiv, Ziv Carmon, and Dan Ariely

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Vol. 42, No. 4, November 2005

Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

Valuing Customers

Vol. 41, No 1, February 2004

Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

Vol. 40, No. 4, November 2003

Koen Pauwels, Dominique M. Hanssens, and S. Siddarth

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Vol. 39, No. 4, November 2002

Vikas Mittal and Wagner A. Kamakura

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vol. 38, No. 1, February 2001

Ravi Dhar and Klaus Wertenbroch

Consumer Choice Between Hedonic and Utilitarian Goods

Vol. 37, No. 1, February 2000

Frenkel ter Hofstede, Jan-Benedict E.M.Steenkamp, and Michel Wedel

International Market Segmentation Based on Consumer–Product Relations

Vol. 36, No. 1, February 1999

Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Vol. 35, No. 2, May 1998

Carl F. Mela, Sunil Gupta, and Donald R. Lehmann

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Vol. 34, No. 2, May 1997

Stephen M. Nowlis and Itamar Simonson

The Effect of New Product Features on Brand Choice

Vol. 33, No. 1, February 1996

Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens

How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments

Vol. 32, No. 2, May 1995

Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Vol. 31, No. 3, August 1994

William Boulding, Ajay Kalra, Richard Staelin, and Valarie Zeithaml

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

Vol. 30, No. 1, February 1993

Peter Golder and Gerard Tellis

Pioneer Advantage: Marketing Logic or Marketing Legend?

Vol. 30, No. 2, May 1993

Itamar Simonson and Amos Tversky

Choice in Context: Trade Off Contrast and Extremeness Aversion

Vol. 29, No. 4, November 1992

John H. Roberts and James M. Lattin

Development and Testing of a Model of Consideration Set Composition

Vol. 28, No. 4, November 1991

Fareena Sultan, John U. Farley, and Donald Lehmann

A Meta-Analysis of Applications of Diffusion Models

Vol. 27, No. 1, February 1990

Gergory S. Carpenter and Kent Nakamoto

Consumer Preference Formation and Pioneering Advantage

Vol. 26, No. 3, August 1989

Sunil Gupta

Impact of Sales Promotion on When, What, and How Much to Buy

Vol. 25, No. 4, November 1988

Rajiv Grover and V. Srinivasan

A Simultaneous Approach to Market Segmentation and Market Structuring

Vol. 24, No. 2, May 1987

Donna L. Hoffman and George R. Franke

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

Vol. 23, No. 3, August 1986

John G. Lynch Jr.

Uniqueness Issues in the Decompositional Model of Multiattribute Overall Evaluations: An Information Integration Perspective

Vol. 22, No. 1, February 1985

Paul E. Green

Hybrid Models for Conjoint Analysis: An Expository Review

Vol. 21, No. 2, May 1984

Glen L. Urban and Gerald M. Katz

Pre-Test-Market Models: Validation and Managerial Implications

Vol. 20, No. 3, August 1983

Imran S. Currim

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

Vol. 19, No. 2, May 1982

J. Paul Peter

Construct Validity: A Review of Basic Issues and Marketing Practices

Vol. 18, No. 2, May 1981

William D. Perreault Jr. and Forrest W. Young

Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

Vol. 17, No. 1, February 1980

Allan D. Shocker and V. Srinivasan

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

Vol. 16, No. 2, May 1979

Alvin J. Silk and Glen L. Urban

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Vol. 15, No. 2, May 1978

Richard P. Bagozzi

Structural Equation Models in Experimental Research

Vol. 14, No. 2, May 1977

Darral G. Clark

Econometric Measurement of the Duration of Advertising Effect on Sales

Vol. 12, No. 4, November 1976

Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr.

Organizational Climate and Job Satisfaction in the Salesforce

Vol. 12, No. 4, November 1976

William D. Wells

Psychographics: A Critical Review

Vol. 13, No. 2, May 1975

Frank M. Bass

The Theory of Stochastic Preference and Brand Switching

Vol. 11, No. 1, February 1974

Richard M. Johnson

Trade-Off Analysis of Consumer Values

Vol. 11, No. 2, May 1974​​​