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Weitz-Winer-O’Dell Award

Weitz-Winer-O'Dell Award

This award recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.


Eligibility

An article will be eligible for the Weitz-Winer-O’Dell Award in the fifth year after it was published in Journal of Marketing Research.


Process

  • The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
  • The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
  • The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
  • The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
  • The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.


AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Previous Recipients

2023
Eva Ascarza

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Vol. 55, No. 1, February 2018

2022
Garrett A. Johnson, Randall A. Lewis, and  Elmar I. Nubbemeyer

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Vol. 54, No. 6, December 2017

2021
Navdeep Sahni

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Vol. 53, No. 4, August 2016

2020
Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker

Harbingers of Failure

Vol. 52, No. 5, October 2015

2019
Seshadri Tirunillai and Gerald Tellis

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Vol. 51, No. 4, August 2014

2018
Anja Lambrecht and Catherine Tucker

When Does Retargeting Work? Information Specificity in Online Advertising

Vol. 50, No. 5, October 2013

2017
Jonah Berger and Katherine L. Milkman

What Makes Online Content Viral?

Vol. 49, No. 2, April 2012

2016
Oliver J. Rutz and Randolph E. Bucklin

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Vol. 48, No. 1, February 2011

2015
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin

Determining Influential Users in Internet Social Networks​”

Volume 47, Number 4, August 2010

2014
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences​​”

Volume 46, Number 4, August 2009​

2013
Nina Mazar, On Amir, and Dan Ariely

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Vol. 46, No. 6, June 2008

2012
Pierre Chandon and Brian Wansink

“Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation”

Vol. 44, No. 1, February 2007

2011
Judith A. Chevalier and Dina Mayzlin

The Effect of Word of Mouth on Sales: Online Book Reviews

Vol. 43, No 3, August 2006

2010
Baba Shiv, Ziv Carmon, and Dan Ariely

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Vol. 42, No. 4, November 2005

2009
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

Valuing Customers

Vol. 41, No 1, February 2004

2008
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

Vol. 40, No. 4, November 2003

2007
Koen Pauwels, Dominique M. Hanssens, and S. Siddarth

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Vol. 39, No. 4, November 2002

2006
Vikas Mittal and Wagner A. Kamakura

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vol. 38, No. 1, February 2001

2005
Ravi Dhar and Klaus Wertenbroch

Consumer Choice Between Hedonic and Utilitarian Goods

Vol. 37, No. 1, February 2000

2004
Frenkel ter Hofstede, Jan-Benedict E.M.Steenkamp, and Michel Wedel

International Market Segmentation Based on Consumer–Product Relations

Vol. 36, No. 1, February 1999

2003
Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Vol. 35, No. 2, May 1998

2002
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Vol. 34, No. 2, May 1997

2001
Stephen M. Nowlis and Itamar Simonson

The Effect of New Product Features on Brand Choice

Vol. 33, No. 1, February 1996

2000
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens

How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments

Vol. 32, No. 2, May 1995

1999
Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Vol. 31, No. 3, August 1994

1998
William Boulding, Ajay Kalra, Richard Staelin, and Valarie Zeithaml

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

Vol. 30, No. 1, February 1993


Peter Golder and Gerard Tellis

Pioneer Advantage: Marketing Logic or Marketing Legend?

Vol. 30, No. 2, May 1993

1997
Itamar Simonson and Amos Tversky

Choice in Context: Trade Off Contrast and Extremeness Aversion

Vol. 29, No. 4, November 1992

1996
John H. Roberts and James M. Lattin

Development and Testing of a Model of Consideration Set Composition

Vol. 28, No. 4, November 1991

1995
Fareena Sultan, John U. Farley, and Donald Lehmann

A Meta-Analysis of Applications of Diffusion Models

Vol. 27, No. 1, February 1990

1994
Gergory S. Carpenter and Kent Nakamoto

Consumer Preference Formation and Pioneering Advantage

Vol. 26, No. 3, August 1989

1993
Sunil Gupta

Impact of Sales Promotion on When, What, and How Much to Buy

Vol. 25, No. 4, November 1988

1992
Rajiv Grover and V. Srinivasan

A Simultaneous Approach to Market Segmentation and Market Structuring

Vol. 24, No. 2, May 1987

1991
Donna L. Hoffman and George R. Franke

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

Vol. 23, No. 3, August 1986

1990
John G. Lynch Jr.

Uniqueness Issues in the Decompositional Model of Multiattribute Overall Evaluations: An Information Integration Perspective

Vol. 22, No. 1, February 1985

1989
Paul E. Green

Hybrid Models for Conjoint Analysis: An Expository Review

Vol. 21, No. 2, May 1984

1988
Glen L. Urban and Gerald M. Katz

Pre-Test-Market Models: Validation and Managerial Implications

Vol. 20, No. 3, August 1983

1987
Imran S. Currim

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

Vol. 19, No. 2, May 1982

1986
J. Paul Peter

Construct Validity: A Review of Basic Issues and Marketing Practices

Vol. 18, No. 2, May 1981

1985
William D. Perreault Jr. and Forrest W. Young

Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

Vol. 17, No. 1, February 1980

1984
Allan D. Shocker and V. Srinivasan

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

Vol. 16, No. 2, May 1979

1983
Alvin J. Silk and Glen L. Urban

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Vol. 15, No. 2, May 1978

1982
Richard P. Bagozzi

Structural Equation Models in Experimental Research

Vol. 14, No. 2, May 1977

1981
Darral G. Clark

Econometric Measurement of the Duration of Advertising Effect on Sales

Vol. 12, No. 4, November 1976


Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr.

Organizational Climate and Job Satisfaction in the Salesforce

Vol. 12, No. 4, November 1976

1980
William D. Wells

Psychographics: A Critical Review

Vol. 13, No. 2, May 1975

1979
Frank M. Bass

The Theory of Stochastic Preference and Brand Switching

Vol. 11, No. 1, February 1974


Richard M. Johnson

Trade-Off Analysis of Consumer Values

Vol. 11, No. 2, May 1974​​​