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About the AMA Fellows

About the AMA Fellows

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline.  Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at Winter AMA.


Research Contributions

  • Contributions to marketing scholarship are the most important criterion considered in the evaluation process. A nominee’s research should have had a major impact on marketing thought, theory, education, practice or other research. AMA expects that AMA Fellows research contributions reflect the diversity in scholarship in marketing.

General Creativity/Innovativeness

  • Contributions including creativity and innovativeness may take a variety of forms.  For example, an individual receiving this honor may have been the initiator of new marketing concepts, may have established new approaches to the application of marketing, may have developed new marketing theories, or may have developed new ways to analyze or utilize data.

Service and Participation within AMA

  • Nominees must be current and long standing (minimum of five years of membership, consecutive years are not necessary) members of the AMA. A history of active contributions to and participation within AMA will also be considered during the evaluation process.  These contributions can include, but are not be limited to: editors AMA journals, AMA editorial review board membership, conference or track chairs at an AMA conference, SIG leadership, or AMA Academic Council or Board of Directors membership.

Such contributions should take a variety of forms and should not be limited to a single professional achievement such as research or administration. It is intended that the candidates be living and it is expected that candidates hold a position at a degree-granting academic institution.

Each year a new cohort is inducted and honored at Winter AMA.

Nomination Process

Nominations are invited from individuals and marketing departments.  The nominations should be submitted in electronic form and should include:

  1. A letter (not to exceed four pages) summarizing the nominee’s research contributions, creative/innovative accomplishments and AMA service/participation.
  2. A current curriculum vita for the nominee.

The AMA Fellows Committee will select the 2020 cohort from the nominations received. Electronic copies of submission materials should be sent by October 15, 2019 to the chair of the AMA Fellows selection committee:
2019-20 Immediate Past President of the AMA Academic Council
Vanitha Swaminathan​, University of Pittsburgh

Carryover Policy It is committee policy to evaluate a nominee up to three times – the year initially nominated and, if applicable, the subsequent two years. Thus, individuals nominated in, but not selected for 2020 would also be considered in 2021 and 2022.

2019 Fellows

Mary Gilly, University of California-Irvine
Bernard Jaworski, Claremont Graduate University
Linda Price, University of Oregon
Gerard Tellis, University of Southern California

2018 Fellows

Wayne DeSarbo, Pennsylvania State University
V. (Seenu) Srinivasan, Standford University
Michel Wedel, University of Maryland

2017 Fellows

Ajay Kohli,  Georgia Institute of Technology
V. Kumar, Georgia State University
John Lynch, University of Colorado
Christine Moorman, Duke University

2016 Fellows

Ruth Bolton, Arizona State University
Katherine Lemon, Boston College
A. Parsu Parasuraman, University of Miami
Vithala Rao, Cornell University

2015 Fellows (Inaugural Year)

Richard Bagozzi, University of Michigan Frank Bass, University of Texas-Dallas* Leonard Berry, Texas A&M University James Bettman, Duke University Gilbert Churchill, University of Wisconsin-Madison George Day, University of Pennsylvania Paul Green, University of Pennsylvania*Shelby Hunt, Texas Tech University Philip Kotler, Northwestern University William Lazer, Michigan State University Donald Lehmann, Columbia UniversitySidney Levy, University of ArizonaGary Lilien, Pennsylvania State UniversityRobert Lusch, University of ArizonaRichard Lutz, University of FloridaKent Monroe, University of IllinoisLeigh McAlister, University of TexasDonald Morrison, UCLAWilliam Perreault, University of North CarolinaRobert Peterson, University of Texas at AustinRoland Rust, University of MarylandJagdish Sheth, Emory UniversityRichard Staelin, Duke UniversityLouis Stern, Northwestern UniversityRajan Varadarajan, Texas A&M UniversityBarton Weitz, University of FloridaWilliam Wilkie, University of Notre DameYoram Wind, University of PennsylvaniaRussell Winer, New York UniversityGerald Zaltman, Harvard UniversityValarie Zeithaml, University of North Carolina*Awarded Posthumously