The award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing.
Eligibility
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in the Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
History
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in the Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
Process
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
Recognition and Benefits
The award will be presented at the upcoming Summer AMA Academic Conference.
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
| 2024 Katherine White, Rishad Habib, and David J. Hardisty, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” Volume 83, Number 3 +Read award announcement |
| 2023 Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann, “When and How Board Members with Marketing Experience Facilitate Firm Growth” Volume 82, Number 5 +Read award announcement |
| 2022 Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, “Data Privacy: Effects on Customer and Firm Performance” Volume 81, Number 1 + Read award announcement |
| 2021 Kay Lemon and Peter Verhoef, “Understanding Customer Experience Throughout the Customer Journey“ Volume 80, Number 6 + Read award announcement |
| 2020 Frank Germann, Peter Ebbes, and Rajdeep Grewal, “The Chief Marketing Officer Matters!” Volume 79, Number 3 + Read award announcement |
| 2019 Manjit S. Yadav and Paul A. Pavlou “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions” Volume 78, Number 1 + Read award announcement |
| 2018 Oliver Hinz, Bernd Skiera, Christian Barrot, and Jan U. Becker “Seeding Strategies for Viral Marketing: An Empirical Comparison” Volume 75, Number 6 |
| 2017 Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj “Rethinking Customer Solutions: From Product Bundles to Relational Processes” Volume 70, Number 3 |
| 2016 Robert W. Palmatier, Rajiv P. Dant,Dhruv Grewal, and Kenneth R. Evans “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis” Volume 70, Number 4 |
| 2015 Adrian Payne and Pennie Frow “A Strategic Framework for Customer Relationship Management” Volume 69, Number 4 |
| 2014 Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr. “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” Volume 70, Number 4 |
| 2012 Peter C. Verhoef “Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development” Volume 67, Number 4 |
| 2011 Werner J. Reinartz and V. Kumar The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration Volume 67, Number 1 |
| 2010 Stephen L. Vargo and Robert F. Lusch “Evolving to a New Dominant Logic for Marketing” Volume 68, Number 1 |
| 2009 Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return onMarketing: Using Customer Equity to Focus Marketing Strategy Volume 68, Number 1 |
| 2008 Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships Volume 63, Number 2 |
| 2007 Richard L. Oliver, Whence Consumer Loyalty, Volume 63, Special Issue |
| 2006 Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis Volume 62, Number 1 |
| 2005 Donna L. Hoffman and Thomas P. Novak, “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations Volume 60, Number 3 |
| 2004 Shelby D. Hunt and Robert M. Morgan “The Comparative Advantage Theory of Competition Volume 59, Number 2 |
| 2003 George S. Day “The Capabilities of Market-Driven Organizations” Volume 58, Number 4 |
| 2002 Kevin Lane Keller “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity” Volume 57, Number 1 |
| 2001 Bernard J. Jaworski and Ajay K. Kohli “Market Orientation: Antecedents and Consequences” Volume 57, Number 3 |