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Hans B Thorelli Award

This award honors an article that has made the most significant and long-term contribution to international marketing theory or practice.


Each year, the Editorial Board of the Journal of International Marketing honors the author(s) of one of the articles published with the Hans B. Thorelli Award, which was reestablished as a five-year-plus award in 2005. This year’s award recognizes an article published in 2005 that has made the most significant and long-term contribution to international marketing theory or practice.


The award is named in honor of Professor Hans B. Thorelli. Professor Thorelli directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964 and directed the 2006 edition of INTOPIA B2B for the Internet. Thorelli was a Distinguished Professor of Business Administration Emeritus at Indiana University and the author of more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LLD degrees from the University of Stockholm. Professor Thorelli passed away in 2009.


The Journal of International Marketing Editor assembles a three-person review committee, which includes the editor. The editorial board of the journal submits nominations from eligible articles (published 5 years ago or earlier). The editorial office reviews the nominations from the editorial review board and sends the complete list to the three-person committee for final review and selection. The committee evaluates articles in relation to their impact on the field (e.g., number of citations, breadth of citations, contributions to the literature) and overall quality.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Gary Knight
“Entrepreneurship and Marketing Strategy: The SME Under Globalization”
Vol. 8, No. 2

Anna Shaojie Cui, David A. Grittith, and S. Tamer Cavusgil
“The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries”
September 2005, Vol. 13, No. 3
Preet S. Aulakh and Masaaki Kotabe
“An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990”
Vol. 1, No. 2

Jean-Claude Usunier and Ghislaine Cestre
“Product Ethnicity: Revisiting the Match Between Products and Countries”​
September 2007, Vol. 15, No. 3
Naresh K. Malhotra, James Agarwal, and Francis M. Ulgado
“Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions”
Vol. 11, No. 4

Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos
“Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of ​Antecedents and Outcomes​”
March 2009, Vol. 17, No. 1
Carl Arthur Solberg
“The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance”
Vol. 10, No. 3

Goksel Yalcinkaya, Roger J. Calantone, and David A. Griffith
“An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance”
Volume 15, Number 4​
Janet Y. Murray
“Strategic Alliance-Based Global Sourcing Strategy for Competitive Advantage: A Conceptual Framework and Research Propositions”
Vol. 9, No. 4

Adamantios Diamantopoulos and Nikolaos Kakkos
Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration​
Volume 15, Number 3​
George S. Yip, Javier Gomez Biscarri, and Joseph A. Monti
“The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms”
Vol. 8, No. 3

Rajeev Batra
“Marketing Issues and Challenges in Transitional Economies”
Vol. 5, No. 4
Marian V. Jones
“The Internationalization of Small High-Technology Firms”
Vol. 7, No. 4

Øystein Moen and Per Servais
“Born Global or Gradual Global? Examining the Export Behavior of Small and Medium-Sized Enterprises”
Vol. 10, No. 3
Shaoming Zou, Charles R. Taylor, and Gregory E. Osland
“The EXPERF Scale: A Cross-National Generalized Export Performance Measure”
Vol. 6, No. 3

Lawrence S. Welch and Reijo K. Luostarinen
“Inward-Outward Connections in Internationalization”
Vol. 1, No. 1
Carl Arthur Solberg
“A Framework for Analysis of Strategy Development in Globalizing Markets”
Vol. 5, No. 1

Sylvie Chetty and Colin Campbell-Hunt
“A Strategic Approach to Internationalization: A Traditional Versus a ‘Born-Global’ Approach”
Vol. 12, No. 1
Terry Clark, Daniel Rajaratnam, and Timothy Smith
“Toward a Theory of International Services: Marketing Intangibles in a World of Nations”
Vol. 4, No. 2

Oliver Burgel and Gordon C. Murray
“The International Market Entry Choices of Start-Up Companies in High-Technology Industries”
Vol. 8, No. 2

Esra Gencturk, Robert W. Reukert, and Terry L. Childers, “International Marketing Involvement: The Construct, Dimensionality, and Measurement”
Vol. 3, No. 4
C. Samuel Craig and Susan P. Douglas
“Configural Advantage in Global Markets”
Vol. 8, No. 2

Johann P. Du Preez, Adamantios Diamantopoulos, and Bodo B. Schlegelmilch
“Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison”
Vol. 2, No. 1

Leonidas C. Leonidou, Constantine S. Katsikeas, and Nigel F. Piercy
“Identifying Managerial Influences on Exporting: Past Research and Future Directions”
Vol. 6, No. 2
Bernard Simonin and Vern Terpstra
“Strategic Alliances in the Triad: An Exploratory Study”
Vol. 1, No. 1​​​​