Skip to Content Skip to Footer
Hans B. Thorelli Award

Hans B. Thorelli Award

AMAF Website Header Thorelli Award

This award honors an article that has made the most significant and long-term contribution to international marketing theory or practice.


Each year, the Journal of International Marketing Editorial Board honors the author(s) of a published article with the Hans B. Thorelli Award, which was reestablished as a five-year-plus award in 2005.


The award is named in honor of Professor Hans B. Thorelli. Professor Thorelli directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964 and directed the 2006 edition of INTOPIA B2B for the Internet. Thorelli was a Distinguished Professor of Business Administration Emeritus at Indiana University and the author of more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LLD degrees from the University of Stockholm. Professor Thorelli passed away in 2009.


The Journal of International Marketing Editor assembles a three-person review committee, which includes the editor. The editorial board of the journal submits nominations from eligible articles (published 5 years ago or earlier). The editorial office reviews the nominations from the editorial review board and sends the complete list to the three-person committee for final review and selection. The committee evaluates articles in relation to their impact on the field (e.g., number of citations, breadth of citations, contributions to the literature) and overall quality.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Jan-Benedict E.M. Steenkamp
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
Vol. 27, No. 1 (March 2019)

Katharina Petra Zeugner-Roth, Vesna Žabkar, and Adamantios Diamantopoulos
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
Vol. 23, No. 2 (June 2015)

Fabian Bartsch, Petra Riefler, and Adamantios Diamantopoulos
A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization
Vol. 24, No. 1 (March 2016)

Carlos M.P. Sousa and Frank Bradley
Cultural Distance and Psychic Distance: Two Peas in a Pod?
Vol. 14, No. 1 (March 2006) 

Leonidas C. Leonidou, Saeed Samiee, Bilge Aykol, and Michael A. Talias
Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research
Vol. 22, No. 2 (June 2014)

Douglas Dow
A Note on Psychological Distance and Export Market Selection
Vol. 8, No. 1 (March 2000)

Anna Shaojie Cui, David A. Grittith, and S. Tamer Cavusgil
The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries
Vol. 13, No. 3 (September 2005)

Jean-Claude Usunier and Ghislaine Cestre
Product Ethnicity: Revisiting the Match Between Products and Countries​
Vol. 15, No. 3 (September 2007)

Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos
Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of ​Antecedents and Outcomes​
Vol. 17, No. 1 (March 2009)

Goksel Yalcinkaya, Roger J. Calantone, and David A. Griffith
An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance
Vol. 15, No. 4​ (December 2007)

Adamantios Diamantopoulos and Nikolaos Kakkos
Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration
Vol. 15, No. 3​ (September 2007)

Rajeev Batra
Marketing Issues and Challenges in Transitional Economies
Vol. 5, No. 4 (December 1997)

Øystein Moen and Per Servais
Born Global or Gradual Global? Examining the Export Behavior of Small and Medium-Sized Enterprises
Vol. 10, No. 3 (September 2002)

Lawrence S. Welch and Reijo K. Luostarinen
Inward-Outward Connections in Internationalization
Vol. 1, No. 1 (March 1993)

Sylvie Chetty and Colin Campbell-Hunt
A Strategic Approach to Internationalization: A Traditional Versus a “Born-Global” Approach
Vol. 12, No. 1 (March 2004)

Oliver Burgel and Gordon C. Murray
The International Market Entry Choices of Start-Up Companies in High-Technology Industries
Vol. 8, No. 2 (June 2000)

C. Samuel Craig and Susan P. Douglas
Configural Advantage in Global Markets
Vol. 8, No. 1 (March 2000)

Leonidas C. Leonidou, Constantine S. Katsikeas, and Nigel F. Piercy
Identifying Managerial Influences on Exporting: Past Research and Future Directions
Vol. 6, No. 2 (June 1998)

Gary Knight
Entrepreneurship and Marketing Strategy: The SME Under Globalization
Vol. 8, No. 2 (June 2000)

Preet S. Aulakh and Masaaki Kotabe
An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990
Vol. 1, No. 2 (June 1993)

Naresh K. Malhotra, James Agarwal, and Francis M. Ulgado
Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions
Vol. 11, No. 4 (December 2003)

Carl Arthur Solberg
The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance
Vol. 10, No. 3 (September 2002)

Janet Y. Murray
Strategic Alliance-Based Global Sourcing Strategy for Competitive Advantage: A Conceptual Framework and Research Propositions
Vol. 9, No. 4 (December 2001)

George S. Yip, Javier Gomez Biscarri, and Joseph A. Monti
The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms
Vol. 8, No. 3 (September 2000)

Marian V. Jones
The Internationalization of Small High-Technology Firms
Vol. 7, No. 4 (December 1999)

Shaoming Zou, Charles R. Taylor, and Gregory E. Osland
The EXPERF Scale: A Cross-National Generalized Export Performance Measure
Vol. 6, No. 3 (September 1998)

Carl Arthur Solberg
A Framework for Analysis of Strategy Development in Globalizing Markets
Vol. 5, No. 1 (March 1997)

Terry Clark, Daniel Rajaratnam, and Timothy Smith
Toward a Theory of International Services: Marketing Intangibles in a World of Nations
Vol. 4, No. 2 (June 1996)

Esra Gencturk, Robert W. Reukert, and Terry L. Childers
International Marketing Involvement: The Construct, Dimensionality, and Measurement
Vol. 3, No. 4 (December 1995)

Johann P. Du Preez, Adamantios Diamantopoulos, and Bodo B. Schlegelmilch
Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison
Vol. 2, No. 1 (March 1994)

Bernard Simonin and Vern Terpstra
Strategic Alliances in the Triad: An Exploratory Study
Vol. 1, No. 1​​​​ (March 1993)