This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of Jerome Williams, Bill Qualls and Thaddeus Spratlen.
The award will be given to a marketing professor who has made research contributions, such as publications in leading journals, and should also be making teaching contributions as a mentor to students and professors of color from underrepresented groups in the field of marketing, particularly, students and professors who are African American, Hispanic and Native American.
It is anticipated that the award recipient will have had a sustained career commitment to mentoring, a significant positive impact on his/her mentees’ careers, and through his/her mentees have advanced research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing.
Nominations for the 2020 award close on April 6, 2020.
All nominations must be made using the online application and self-nominations will not be reviewed.
This award has a two-part award process:
- To submit a nomination, please include the nominee’s current vita and a personal letter outlining the nominee’s qualifications for the award. The letter should contain a section on mentorship activities (covering the impact on his/her mentees’ careers and the impact on issues where racial, ethnic, and cultural diversity intersect) as well as research successes. The nominator will also have the opportunity to attach up to two additional letters of recommendation (not required) to the nomination. If selected, the nominee should be available to accept his/her award in person at the upcoming Summer AMA Academic Conference.
- Once the nomination deadline closes, the award committee will select up to four finalists. At this time, nominees will be notified, asked to accept their nomination and have the opportunity to submit supporting documentation. If selected, the nominee should be available to accept the award in person at the 2019 AMA Summer Academic Conference.
The Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence (WQS) carries on the legacy of three world class marketing scholars, educators, and mentors of people of color: Jerome Williams, Prudential Chair in Business and Research Director-The Center for Urban Entrepreneurship & Economic Development (CUEED), Rutgers Business School – Newark and New Brunswick; William (Bill) Qualls, Professor of Marketing, University of Illinois at Urbana-Champaign; and Thaddeus H. Spratlen, Emeritus Professor of Marketing, at the Foster School of Business, University of Washington. Mentorship is one of the most important determinants of a successful career in marketing; yet, it is often a component of career development that, while prized by recipients, is rarely rewarded. In recognition of the value the field of marketing places on mentorship, the WQS Award recognizes the outstanding mentors in the market community in the molds of Williams, Qualls and Spratlen.
The purpose of the WQS Award is to encourage and reward outstanding mentors of people of color in the academic marketing community. Individuals receiving this Award will have demonstrated exceptional ability in guiding the academic and/or professional growth of his/her students and junior colleagues in marketing. Award recipients will have had a sustained career commitment to mentoring as well as a significant positive impact on their mentees’ careers. Moreover, through their mentees, they will have advanced research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing. By recognizing and rewarding such efforts, this Award can help to make a difference in facilitating the success for students and emerging scholars by encouraging and recognizing the contributions of outstanding marketing scholars who have helped to create opportunities for success.
A panel consisting of marketing experts will serve on the selection committee. All judges will be leaders and experts in the marketing field as well as mentors to emerging marketing leaders.
Recognition and Benefits
The recipient of the Williams-Qualls-Spratlen Multicultural Mentoring Award will be honored with an honorarium and plaque at the Ph.D. Project dinner held in conjunction with the AMA Summer Marketing Educators’ Conference.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Tiffany Barnett White
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