AMA Career & Classroom is a new quarterly magazine from the AMA, offering timely, practical advice for all faculty interested in teaching and mentoring students preparing for careers in marketing.
Teaching Inclusive Design
Starter kit and 25 mini case studies for classroom use
Articles
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teaching and advising
Proven Practice, New Technology: What Marketing Educators Are Learning About AI in the Classroom
By Sarah Fischbach and Michael Pettiette
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teaching and advising
What Your Teaching Evaluation Scores Aren’t Telling You (and What to Do About It)
By Loran Jarrett
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Teaching and Advising
AMA Collegiate: A Bridge to Meaningful Student Engagement
By Carla Y. Childers
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professional development
Ask a Professor
Advice from leading professionals in the academic marketing field
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mentoring beyond the classroom
AMA on Campus: Highlights for Collegiate Advisors
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classroom conversation starters
Those Who Know Less About AI are More Likely to Adopt It
A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI—here’s why.
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classroom conversation starters
Dogs vs. Cats: Their Distinct Influences on Consumer Behavior
How do ads featuring dogs and cats shape consumer behavior?
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research insights for the classroom
Is Product "Coolness" the Same Everywhere?
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research insights for the classroom
Want Better Reviews? Tell Customers to Write Like They’re Talking to a Friend
Read the Full Issue
Now seeking contributors for future issues!
Articles will focus on teaching, advising, and professional development for marketing professors. For example, articles may provide:
- Teaching and advising resources: preparing students for today’s marketing careers, incorporating experiential learning into the classroom, and demonstrating impact of your teaching
- Conversation starters: Resources to help you integrate recently published research findings into your teaching portfolio, offering summaries at an undergraduate-appropriate level along with discussion questions for classroom use
- Research insights: The latest in marketing pedagogy
- Mentoring beyond the classroom: Advice to all faculty on mentoring students for career readiness, along with a dedicated page of news and updates for AMA collegiate chapter advisors
- Professional development: Navigating your academic career as a marketing professor or instructor
AMA Career & Classroom is published quarterly in online PDF format. AMA members receive early access to each issue.
We are seeking article ideas and potential contributors. Please use our submission form to propose ideas. We will follow up with you for further detail as needed.
Articles (typically 1000–1500 words) should include:
- practical, easy-to-follow tips and instructions
- minimal or no citations
- lists and sidebars are encouraged
- graphics are welcome—provide a sketch/mockup and our designer will create the graphics
Submissions are considered on a rolling basis. Please note the following deadlines for consideration for each issue:
- Spring issue: Submission deadline November 15
- Summer issue: Submission deadline February 15
- Fall issue: Submission deadline May 15
- Winter issue: Submission deadline August 15