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Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor

Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor

Erin Anderson

The Erin Anderson Award recognizes emerging female marketing scholars and mentors, while honoring and celebrating the life of Erin Anderson.  Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline.

To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar we anticipate becoming a leading marketing academic in the mold of Erin Anderson.

The AMA Foundation (AMAF) is thrilled to recognize Alixandra Barasch as the 2024 recipient of the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. Finalists for this award include Peggy J. Liu, Ayelet Israeli, and Anna Tuchman. Click here to read more.


Eligibility

Female marketing professors who received their marketing (or related field) doctoral degree in or after the 2013 calendar year may be nominated or self-nominate for the 2024 Award. The criteria for the award focus on what made Erin Anderson unique in the academic world:

  • Research: The recipient should be a woman who is an emerging research star in the individual’s area of expertise, as evidenced by the individual’s publication record and the impact of those publications on marketing thought.
  • Mentoring: The recipient should be someone who has exceeded the normal expectations for someone of the individual’s rank in mentoring doctoral students or junior faculty members.

The award is presented annually at the AMA Winter Academic Conference.


Application Process

All nominations must be made online by clicking on the “Nominate” button at the top of this page and all materials must be submitted at one time.

This award has a two-part award process:

  • To submit a nomination, please include the nominee’s current vita and a personal letter outlining the nominee’s qualifications for the award. The letter should contain a section on research as well as mentoring activities (such as the number of doctoral students advised, faculty mentoring programs, etc). If selected, the nominee should be available to accept the award at the 2024 AMA Winter Academic Conference.​​​​​​​​
  • Once the nomination deadline closes, the award committee will select up to four finalists. At this time, nominees will be notified, asked to accept their nomination and have the opportunity to submit supporting documentation. If selected, the nominee should be available to accept the award at the 2024 AMA Winter Academic Conference.

A panel consisting of a mix of award recipients and marketing educators will serve on the selection committee.  All judges will be leaders and experts in the field of marketing with careers as marketing academics, consultants or researchers.


History

We, and many others in the marketing community, were deeply saddened by the unexpected death of Erin Anderson in 2007. After winning a battle against cancer earlier that year, her untimely passing away robbed her of the opportunity to enjoy her victory.

During her career, she published over forty scholarly articles in the top academic journals. Her paper on the role of pledges in channel relationships was the first recipient of the Louis Stern Award selected and presented by the AMA IOSIG. Based on her citations, she was in the top one and a half percent of researchers in the social sciences.

But Erin was more than a top-notch academic scholar. She was a caring mentor to many Ph.D. students and faculty members. She was a much-loved Ph.D. supervisor and she shared her experiences and insights with many faculty members as they launched their academic careers. Our discipline suffers when such a kind and caring person is no longer in our midst.

One of Erin’s primary interests was encouraging and enabling women in academe; she mentored many junior faculty as they launched their academic careers. To honor Erin and support her interests, the Erin Anderson Award for a female marketing scholar– a woman who we anticipate becoming a leading marketing academic in the mold of Erin Anderson, who went beyond significant research contributions to help others develop their careers, was established.


Recognition and Benefits

The recipient of the award will receive a cash prize, a complimentary conference registration, and a plaque/award. It is expected that the recipient will give a brief acceptance speech at the AMA Academic Winter Conference award lunch.


AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Past Winners

2023

Colleen Harmeling, Persis E. Rockwood Associate Professor of Marketing, Florida State University

2022

Adriana Samper, Associate Professor of Marketing at the W.P. Carey School of Business at Arizona State University

2021
Hema Yoganarasimhan Professor of Marketing Foster School of Business University of Washington

2020

Pinar Yildirim
Assistant Professor Wharton School of Business
University of Pennsylvania

2019

Eva Ascarza Assistant Professor Wharton School of Business
University of Pennsylvania

2018

Anat Keinan Jakurski Family Associate Professor of Marketing Unit Harvard Business School

2017

Nidhi Agarwal
Michael G. Foster Endowed Professor Foster School of Business University of Washington

2016

Cait Lamberton
Ben L. Fryrear Faculty Fellow and
Associate Professor of Marketing
Joseph M. Katz Graduate School of Business

2015

Catherine Tucker
Mark Hyman Jr. Career Development Professor
Associate Professor of Management Science
MIT Sloan

2014

Jennifer Argo
George M. Cormie Professor of Marketing
Business Economics and Law
University of Alberta

2013

Andrea C. Morales
Associate Professor of Marketing
W.P. Carey School of Business
Arizona State University

2012

Natalie Mizik
Associate Professor of Marketing
Sarah Graham Kenan Scholar
University of North Carolina

2011

Rebecca W. Hamilton
Associate Professor of Marketing
Robert H. Smith School of Business
University of Maryland

2010

Wendy W. Moe
Associate Professor of Marketing
Robert H. Smith School of Business
University of Maryland

2009

Raji Srinivasan
Associate Professor of Marketing
Red McCombs School of Business
The University of Texas at Austin