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Varadarajan Award for Early Contributions to Marketing Strategy Research

This award honors a marketing faculty member who has completed ten or fewer years after receipt of his/her doctoral degree for his/her contribution to marketing strategy research.


Eligibility

The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years after receipt of her/his doctoral degree. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.


History

The award was created to honor the achievements of Rajan Varadarajan, University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, Ford Chair in Marketing & E-Commerce at Mays Business School at Texas A&M University.


Process

The nomination period opens in February. To nominate an individual for the award, please send along letters of nomination (focused on the selection criteria: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership) and an updated resume to the chair of the Marketing Strategy SIG.

The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy.


Recognition and Benefits

The award will be presented at the AMA Summer Academic Conference in partnership with the Marketing Strategy SIG.


AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Previous Recipients

2018

  • Denish Shah

2017

  • J. Andrew Petersen

2016

  • Kapil Tuli

2015

  • Eric (Er) Fang

2014

  • Shihari (Hari) Sridhar

2013

  • Debanjan Mitra

2012

  • Rob Palmatier

2011

  • Natalie Mizik

2010

  • Raji Srinivasan

2009

  • Werner Reinartz
  • Koen Pauwels

2008

  • Stefen Stremersch

2007

  • Rajdeep Grewal

2006

  • Aric Rindfleisch

2005

  • Rajesh Chandy

2004

  • Kay Lemon

2003

  • Sundar Bharadwaj
  • Peter Golder