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AMA/Marketing Science Institute/H. Paul Root Award

AMA/Marketing Science Institute/H. Paul Root Award

AMAF Website Header-Root-Award

This award is given to a Journal of Marketing article that has made a significant contribution to the advancement of the practice of marketing. It is cosponsored by the American Marketing Association and the Marketing Science Institute.


The AMA/Marketing Science Institute/H. Paul Root Award award is given to a Journal of Marketing article published in the most recent full calendar year that has made the most significant contribution to the advancement of the practice of marketing.


This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.


  • A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
  • Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
  • The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
  • The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
  • The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.

Recognition and Benefits

The award will be presented at the upcoming Summer AMA Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients

Simone Wies, Alexander Bleier, and Alexander Edeling
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
+Award Announcement
Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy
Augmented Reality in Retail and Its Impact on Sales
+Award Announcement
Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
+ Award Announcement
Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV
Corporate Sociopolitical Activism and Firm Value
+ Award Announcement
Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales
Knowing What It Makes: How Product Transformation Salience Increases Recycling
+ Award Announcement
Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel
Video Content Marketing: The Marketing of Clips
Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde
“How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?”
Michel Wedel and P.K. Kannan
“Marketing Analytics for Data-Rich Environments”
Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi
“A Meta-Analysis of Electronic Word-of-Mouth Elasticity”
Hyoryung Nam and P.K. Kannan
“The Informational Value of Social Tagging Networks”
(July 2014)
Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher
“The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies”
(March 2013)
Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin
“The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin”
Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte
“Referral Programs and Customer Value”
Amit Joshi and Dominique M. Hanssens
“The Direct and Indirect Effects of Advertising Spending on Firm Value”
V. Kumar and Denish Shah
“Expanding the Role of Marketing: From Customer Equity to Market Capitalization”
Joseph Johnson and Gerard J. Tellis
“Drivers of Success for Market Entry into India and China”
Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, and Lerzan Aksoy
“A Longitudinal Examination of Net Promoter and Firm Revenue Growth”
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation”
Werner Reinartz, Jacquelyn S. Thomas, and V. Kumar
“Balancing Acquisition and Retention Resources to Maximize Customer Profitability”
Roland T. Rust, Katherine N. Lemon, and Valarie Zeithaml
“Return on Marketing: Using Customer Equity to Focus Marketing Strategy”
Werner Reinartz and V. Kumar
“The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”
Roland T. Rust, Christine Moorman, and Peter R. Dickson
“Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both”
Rakesh Niraj, Mahendra Gupta, and Chakravarthi Narasimhan
“Customer Profitability in a Supply Chain”
Lee G. Cooper
“Strategic Marketing Planning for Radically New Products”
Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam, and Steven W. Edison
“Antecedents and Consequences of Marketing Strategy Making: A Model and Test”

Ramarao Desiraju and Steven M. Shugan
“Strategic Service Pricing and Yield Management”
Rajendra K. Srivastava, Tasadduq Shervani, and Liam Fahey
“Market-Based Assets and Shareholder Value: A Framework for Analysis”
Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, Stacy Wood
“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
“Premarket Forecasting of Really-New Products”
Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham
“Return on Quality (ROQ): Making Service Quality Financially Accountable”
Stephen J. Hoch, Xavier Drèze, and Mary Purk
“EDLP, Hi-Lo, and Margin Arithmetic”
Louis P. Bucklin and Sanjit Sengupta
“Organizing Successful Co-Marketing Alliances”
Frederick E. Webster, Jr.
“The Changing Role of Marketing in the Corporation”
Paul E. Green
“Segmenting Markets with Conjoint Analysis”
Ajay K. Kohli and Bernard J. Jaworski
“Market Orientation: The Construct, Research Propositions, and Managerial Implications”

Learn more about the Journal of Marketing and how you can support scholarly research through the AMA Foundation.