This award aims to recognize a scholar who has published an article early in his/her career in an AMA Journal (Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, Journal of Interactive Marketing, or Journal of Public Policy & Marketing). The selected article pushes boundaries and introduces novel theories and/or conceptual frames to better understand consumers, markets, and marketing actions.
Nominations for this award will open in Fall 2023
The recognized article will either be directly based on the scholar’s dissertation or on research conducted and published by the scholar in the first five years after graduating with a PhD in marketing (or related disciplines). The substantive domains of inquiry would be in areas that were heavily influenced by Professor Lusch’s work: marketing channels, retailing, service marketing, consumer culture theory, transformative consumer research, and innovation.
The scholar will also be evaluated based on their demonstration of contributions in other areas of scholarship and a tradition of service demonstrated by Robert Lusch to the discipline.
To be eligible, the nominee must match all of the following criteria:
- Membership in the AMA.
- Faculty in marketing with a PhD in marketing (or related disciplines) obtained no more than 5 years prior to the year of the award.
- Published research in an AMA Journal based either directly on their dissertation or on research conducted and published in the first 5 years after graduating with a PhD in marketing.
- A demonstration of contributions in other areas of scholarship that align with the research and tradition of service demonstrated by Robert Lusch to the discipline ((i.e. organization of the conference(s), workshop(s), and/or special session(s), offering doctoral seminars or a new class, writing of an op-ed and/or ‘popular’ press article based on the research article, etc.)
Nomination Submission and Award Process
The nomination needs to include:
- Nominees’ CV
- Nomination letter from one or more senior faculty who are experts in the research stream. Letter(s) must include:
- A description of how the published article and other nominee’s work aligns with a substantive domain relevant to the work of Robert Lusch
- A description of the quality of the research contribution in terms of expanding theories and/or conceptual frames that enable a better understanding of consumers and marketing actions
- Clear example(s) of how the nominee has shared this research with members of the discipline and demonstrated a dedication to the discipline (i.e. organization of conference(s), workshop(s), and/or special session(s), offering a doctoral seminars or a new class, writing of an op ed and/or ‘popular’ press article based on the research article, etc.)
The selection process will begin with an open nomination period in which nominations may be submitted via a simple form and collected by AMA Editorial Staff. The form will collect basic information regarding the nominated author and article along with nomination letter.
AMA Editorial Staff verify that all nominations meet basic criteria.
Nomination letters are reviewed and ranked by the Award Committee, who may request assistance from a larger pool of reviewers based on the number of nominations.
A group of finalists will be selected based on this initial ranking.
The award committee will make the final award selection based on a second review of the nomination letter and article, followed by a group discussion.
AMA Staff will coordinate announcing the winner and coordinating subsequent logistics.
The award will be presented at the 2023 AMA Winter Academic Conference.
Assistant Professor of Marketing
University of Stavanger
“Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing,” Journal of Marketing (2021)