This award recognizes books that have had a significant impact in marketing and related sub-fields. Self-nominations for this award are accepted.
The AMA Foundation (AMAF) is thrilled to recognize “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses” by Nancy Harhut as the 2023 Leonard L. Berry Marketing Book Award recipient! Click here to read more.
Finalists for this award include “Brand Storytelling: Put Customers at the Heart of Your Brand Story” by Miri Rodriguez and “Marketing Artificial Intelligence: AI, Marketing, and the Future of Business” by Paul Roetzer and Mike Kaput.
Nominations are now open for the 2024 award. Click the button below to nominate.
Eligibility
Exceptional marketing books that have set the standard for excellence and that have been published within the previous three years are eligible for consideration. The book eligible for the award given in 2024 will have been published during 2021, 2022, and 2023.
Marketing books published overseas are eligible if the book was published in English and was available for distribution in the United States. Anthologies, textbooks, and manuals are not eligible to receive the award.
Selection Criteria
- The book should be an exceptional marketing book that has set the standard for excellence, offering a fresh perspective on a fundamental issue in marketing such as:
- How do customers and consumers really behave?
- How do markets function and evolve?
- How do firms relate to their markets?
- What are the contributions of marketing to organizational performance and societal welfare?
- The book should offer practical guidance for marketing managers and has the potential to shape thinking and change marketing practice.
- The following criteria will be used to review the semifinalist/finalists books
- The topic is important to at least one audience.
- The question is well-stated, clear and unbiased, and it does justice to the complexity of the issue.
- The author cites relevant evidence, experiences, and/or information essential to the issue.
- The writer shows a sensitivity to what he or she is assuming or taking for granted.
- The writer develops a definite line of reasoning, explaining well how he or she is arriving at conclusions.
- The writer shows sensitivity to alternative points of view or lines of reasoning and considers/responds to objections framed from other points of view.
- The writer shows sensitivity to the implications and consequences of the position he or she has taken.
History
Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation, the prize was awarded for the first time in Fall 2002.
“Both as reader and writer, books have had a powerful influence in my growth and development as a marketing educator,” says Berry, Distinguished Professor of Marketing and M.B. Zale Chair in Retailing and Marketing Leadership in the Lowry Mays College of Business at Texas A&M University. “Books open the door into a writer’s mind. Authors assemble what might be years of research and thought into a small package we call a book and share new ideas and expression with readers for a small sum. What a bargain. This award is meant to celebrate the marvelous device we call a book and to encourage their creation and consumption in the marketing field.”
Berry, founder of Texas A&M’s Center for Retailing Studies, and a Visiting Scientist at Mayo Clinic studying healthcare service, has been identified as the most frequent contributor to the services marketing literature in the United States.
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Past Winners
2022 Winner
- Getting Price Right: The Behavioral Economics of Profitable Pricing by Gerald Smith
2022 Finalists
- Catalyst: How to Change Anyone’s Mind by Jonah Berger
- The Global Rule of Three: Competing with Conscious Strategy by Jagdish Sheth, Can Uslay, and Raj Sisodia
2021 Winner
- The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust by Kelly D. Martin and Robert W. Palmatier
2020 Co-Winners
- Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World by Mark Miller and Lucas Conley
- Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
2020 Finalist
- Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music by by Mark B. Houston and Thorsten Hennig-Thurau
2019 Winner
- The Organic Growth Playbook: Activating High-Yield Behaviors to Achieve Extraordinary Results – Every Time by Bernard Jaworski and Robert Lurie
2018 Winner
- Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
2018 Finalists
- Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek, Eitan Muller and Barak Libai
- Non-Obvious 2018 Edition: How To Predict Trends and Win The Future (Non-Obvious Series) by Rohit Bhargava
- Partnering with the Frenemy by Sandy Jap
2017 Winner
2017 Finalists
- Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek, Eitan Muller and Barak Libai
- The Growth Gears: Using a Market-Based Framework to Drive Business Success by Art Saxby and Pete Hayes
- The Membership Economy by Robbie Kellman Baxter
- Why People Don’t Buy: Go and Stop Signals by Amitav Chakravarti and Manoj Thomas
2016 Co-Winners
- Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Itamar Simonson and Emanuel Rosen
- The Business of Choice-Marketing to Consumers’ Instincts by Matthew Willcox
2016 Finalists
- Why People (Don’t Buy):Go and Stop Signals by Amitav Chakravarti and Manoj Thomas
- Profitable Customer Engagement by V Kumar
2015 Winner
- Brand Premium by Nigel Hollis
2015 Finalists
- Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Itamar Simonson and Emanuel Rosen
- The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass and Sean Callahan
2014 Winner
- Contagious: Why Things Catch On by Jonah Berger
2014 Finalists
- Inside the Box by Drew Boyd and Jacob Goldenberg
- Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez
- Unrelenting Innovation: How to Build a Culture for Marketing Dominance by Gerard J. Tellis
2013 Co-Winners
- The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay
- To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink
2013 Finalists
- Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future by Jonah Sachs
- The Intention Economy: When Customers Take Charge by Doc Searls
2012 Winner
- How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer
2012 Finalists
- Brand Relevance: Making Competitors Irrelevant by David A. Aaker
- Service Innovation: How to go from Customer Needs to Breakthrough Services by Lance A. Bettencourt
- Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
- Enchantment: The Art of changing Hearts, Minds, and Actions by Guy Kawasaki
2011 Winners
- Strategy from the Outside In: Profiting from Customer Value by George S. Day and Christine Moorman
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
2011 Finalists
- Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
- The Right Sensory Mix: Targeting Consumer Product Development Scientifically by Diana Derval
2010 Winner
- The Distribution Trap: Keeping Your Innovations from Becoming Commodities by Andrew R. Thomas and Timothy J. Wilkinson
2010 Finalists
- Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan
- Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
- The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Bob Gilbreath
2009 Winner
- Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff
2009 Finalists
- Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
2008 Winner
- Hidden In Plain Sight: How to find and execute your company’s next real growth strategy, by Erich Joachimsthaler
2008 Finalists
- Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, by Lois Kelly
- Direct Marketing In Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Andrew R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley
2007 Winner
- The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, by Vijay Mahajan and Kamini Banga
2007 Finalists
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim & Renee Mauborgne
- China’s New Culture of Cool: Understanding the World’s Fastest Growing Market, by LiAnne Yu, Cynthia Chan & Christopher Ireland
- Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy & Henri Wallard
- Mindless Eating: Why We Eat More Than We Think, by Brian Wansink
- The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson
2006 Winner
- Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) by Sunil Gupta and Donald R. Lehmann
2006 Finalists
- Don’t Just Relate – Advocate: A Blueprint for Profit in the Era of Customer Power (Wharton School Publishing), by Glen Urban
- Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis
- Hispanic Marketing: A Cultural Perspective (Elsevier Butterworth-Heinemann), by Felipe and Betty Ann Korzenny
- Return on Customer: Creating Maximum Value from your Scarcest Resource (Doubleday), by Don Peppers and Martha Rogers
- Social Marketing in the 21st Century (Sage Publications), by Alan R. Andreasen
2005 Winner
- Simply Better (Harvard Business School Press), by Patrick Barwise and Seán Meehan
2005 Finalists
- Accountable Marketing: The Economics of Data Driven Marketing (Thomson), by Peter J. Rosenwald
- Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis
- Marketing and the Bottom Line (Prentice Hall), by Tim Ambler
- Purple Cow (Penguin Group), by Seth Godin
2004 Winner
- Trading Up: The New American Luxury (Portfolio), by Michael J. Silverstein and Neil Fiske
2004 Finalists
- How Customers Think: Essential Insights into the Mind of the Market (Harvard Business School Press), by Gerald Zaltman and Joseph C. Wilson
- Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability (McGraw-Hill), by James D. Lenskold, President, The Lenskold Group
- The Influentials (The Free Press), by Ed Keller and Jon Berry
- The Rule of Three: Surviving and Thriving in Competitive Markets (The Free Press), by Jagdish Sheth and Rajendra Sisodia
2003 Winner
- Will & Vision: How Latecomers Grow to Dominate Markets (McGraw-Hill College Div.), by Gerard J. Tellis and Peter N. Golder
2003 Finalists
- Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press), by Kevin J. Clancy and Peter C. Krieg
- Convergence Marketing: Strategies for Reaching the New Hybrid Customer (Prentice Hall), by Yoram Wind and Vijay Mahajan with Robert E. Gunther
- Loyalty Rules! How Leaders Build Lasting Relationship in the Digital Age (Harvard Business School Press), by Frederick F. Reichheld
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Crown Business), by Fred Crawford and Ryan Matthews
2002 Winner
- Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy (Free Press), by Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon
2002 Finalists
- Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press), by Kevin J. Clancy and Peter C. Krieg
- Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age (Harvard Business School Press), by Frederick F. Reichheld
- The Experience Economy (Harvard Business School Press), by B. Joseph Pine II and James H. Gilmore
- Will & Vision: How Latecomers Grow to Dominate Markets (McGraw-Hill College Div.), by Gerard J. Tellis and Peter N. Golder