The AMA and the Collegiate Chapters Council offers active AMA chapters and members numerous opportunities to be recognized for their excellence and assist in the growth of their professional development. To learn more about the Chapter Affiliation Reporting, Recognition Awards, ICC Engagement, Grants, and Scholarships, scroll down and click on the available link.
Collegiate Chapters | Information & Resources
*Note: The dedicated links below will take you to a landing page, where you will find the full details and instructions for each opportunity.
Affiliated Chapter Reporting
*Chapter Plans: Chapter Plans | Submission Deadline: October 4, 2023 at Noon CST (1:00pm EST | 11:00am MST | 10:00am PST)
*Annual Reports: Annual Report | Submission Deadline: March 6, 2024 at Noon CST (1:00pm EST | 11:00am MST | 10:00am PST)
*Report Chapter Leaders: Collegiate Leaders/E-Board | Submission Deadline: March 1, 2024 at Noon CST (1:00pm EST | 11:00am MST | 10:00am PST)
*Note: Chapters that wish to participate in the Top Chapters and Functional Awards must submit both a Chapter Plan and Annual Report in order to be recognized for an award (a late or temporary Chapter Plan or temporary Annual Report will not qualify to be judged). All chapters are required to submit a Chapter Plan, Annual Report and Report Chapter Leaders/E-Board each year to remain affiliated as an active collegiate chapter with the American Marketing Association.
Faculty Advisors: Hugh G. Wales Faculty Advisor Award
Named in honor of the trailblazing Dr. Hugh G. Wales, the visionary who pioneered the Collegiate Chapter program and served as the inaugural AMA Collegiate Chapter advisor at the University of Illinois-Champaign, this award pays tribute to the unwavering commitment and exceptional dedication of faculty advisors.
Nominations are due on December 13, 2023, by Noon CST (1:00pm EST | 11:00am MST | 10:00am PST).
AMA Collegiate Chapters are invited to nominate one faculty advisor for consideration. The nomination consists of creating a PDF nomination report (three pages max) and submitting it online. The available awards are:
- Advisor of the Year: One advisor will be selected as the top advisor to a Collegiate Chapter in 2023-2024.
- Outstanding Faculty Advisors: Up to two advisors may be selected as exceptional advisors.
Check out past winners! The recipients of either “Faculty Advisor of the Year or Outstanding Award” from the prior three academic years will not be eligible for nomination.
- All AMA Collegiate Chapters faculty advisors are eligible for nomination (except those currently serving as representatives on the AMA Collegiate Chapters Council or past winners from the previous three years).
- Before a faculty advisor is nominated, they must have two or more consecutive years of experience advising an AMA Collegiate Chapter.
- The faculty advisor must be a current AMA member and must be listed/identified as a Faculty Advisor on your Chapter’s Affiliated Contacts.
The report should describe the manner in which the faculty advisor has fulfilled his/her role in serving the needs of the chapter. Please cite specific examples (criteria included in judging rubric below) to explain why the advisor should be considered for recognition in this awards program.
- Chapter guidance (providing counsel and feedback, offering suggestions, etc.)
- Training of chapter officers and committee chairs
- Planning assistance (in setting objectives, program development, budgeting, obtaining resources from the school and community, etc.)
- Communication (with chapter officers, the business community, school, local AMA professional chapter (where possible), and the AMA Support Center
- Providing for the continuity in the chapter from year to year
- General support for the chapter and the programs of the AMA
- Enthusiasm for the AMA and their Collegiate Chapter through the commitment to the role of a faculty advisor
- Service to the AMA Collegiate Division (e.g., judging chapter plans/annual reports/websites, participation in faculty sessions at the AMA International Collegiate Conference, etc.)
- Any other areas in which your advisor makes a significant contribution in support of your Collegiate Chapter or the marketing profession
- The nomination report should be typed (double-spaced) and not exceed three pages long.
- The nomination report must not refer to the advisor by name. The advisor should only be referred to as “he/she/they,” “him/her/them,” “himself/herself/themself,” etc. Disqualification will occur if the faculty advisor is identified by name in the report. However, save and submit your report with “University Name_Hugh G Wales Report.PDF” so we may internally identify the school that is submitting it.
- The school’s name and chapter are prohibited from appearing in the nomination report to ensure complete objectivity in the evaluation process. Disqualification will occur if the school’s name and chapter appear inside the report.
The evaluation is conducted by a special awards committee consisting of AMA student members. Student judges are not allowed to evaluate nominations for their own faculty advisors. Announcements of the winners are made at the awards banquet during the AMA International Collegiate Conference. Although desirable, it is not necessary for the faculty advisor to be at the conference to receive the award.
Judging Rubric: Criteria and Points (70 Points Total)
- Commitment to the role of the Collegiate Faculty Advisor (10 Points)
- Support of the policies and programs of the AMA (10 Points)
- The degree to which the individual advises and motivates (as opposed to leads or directs) the Chapter (10 Points)
- Level of Demonstrated enthusiasm for the AMA and the Collegiate Chapter (10 Points)
- Effectiveness of communication with Chapter Officers and members as well as other organizational constituencies(10 Points)
- Service to the AMA Collegiate Division (10 Points)
- Overall effectiveness as a Collegiate Faculty Advisor (10 Points)
Student Leaders: AMA Student Marketer of the Year Award
This award honors students who exemplify superior leadership, dedicated service to the AMA, outstanding academic achievement and meaningful community impact.
Nominations are due on December 13, 2023, by Noon CST (1:00pm EST | 11:00am MST | 10:00am PST) .
Each chapter may submit one entry with the following:
- Two letters of recommendation: one from the AMA chapter faculty advisor and one from an AMA collegiate officer or a community leader who has benefited from the service or actions of the applicant. Recommendations must be from individuals familiar with the applicant and their accomplishments. The letter should highlight these accomplishments.
- A current one-page resume. Resumes that exceed limits will not be forwarded to the selection committee.
- Student response to essay questions. Essays exceeding page limits will not be forwarded to the selection committee.
Nominee Essay Questions
Students must respond to both essay questions noted below. Both essays should be double-spaced, 8.5″ x 11″, 1″ margins, and 12pt Times New Roman font. Answer both questions in one document on separate pages. Save as “Nominee Name_Essay Questions.PDF”. Judges will look for concise, well-edited and insightful responses.
- Describe how you have demonstrated academic excellence and a commitment to both your education and professional development. (one half-page max)
- Describe an experience related to your AMA membership, where you made a difference on-campus or in the community, region, nation or world. Describe what you learned and what the experience meant to you. Consider service to the AMA and your community, how you demonstrated leadership in this example, and your impact on others due to your involvement. (one page, max)
Nominee submission uploads must be saved as PDF using the name formats listed below:
- “Nominee Name_Nomination Letter_AMA Faculty Advisor.PDF”
- “Nominee Name_Nomination Letter_AMA Collegiate Officer_Community Leader.PDF”
- “Nominee Name_Resume.PDF”
- “Nominee Name_Essay Questions.PDF”
Award applicants will be evaluated by a selection committee composed of AMA collegiate members. Nominees will be evaluated based on the complete application detailed above and the following criteria:
- Service to AMA (1 to 10pts)
Service to AMA reflects a student’s commitment to their community. Students must demonstrate they provided leadership and support to service initiatives that benefit their AMA Chapter and their community. Service includes but is not limited to involvement in the AMA Collegiate Chapter. Preference is given to students who provide explicit evidence of leadership for service initiatives, act with integrity while serving and successfully represent the mission of both their AMA chapter and the AMA Support Center.
- Impact (1 to 10pts)
Applicants will be evaluated based on the overall impact of their work with their AMA Collegiate Chapter and the community. An applicant’s contribution or service should produce a positive change for others. Areas of impact may include but are not limited to academic fields of study, social change, cultural awareness or environmental preservation.
- Leadership (1 to 10pts)
Successful applicants demonstrate effectiveness as a leader on and off campus. Leadership empowers others, challenges processes and creates positive change. Leadership is not strictly positional. It also involves fellowship and being a good team player.
- Academic Excellence (1 to 10pts)
Academic excellence is a demonstration of the applicant’s commitment to education. GPA is only a component of academic excellence. While this should be included in the resume, it is not the only factor that will be considered. Students demonstrate their academic excellence in a brief essay focusing on their passion for learning, willingness to explore new ideas and creative application of knowledge to real-world solutions.
Awards will be announced at the AMA International Collegiate Conference. Nominees do not have to be present to win an award.
Sales Student of the Year: TBD/PENDING FOR 2023-2024
AMA International Collegiate Conference – Register Now
Registration for ICC 2024 is now open! Join us at the AMA International Collegiate Conference (ICC), April 11-13 in New Orleans. To learn more about the ICC agenda, group discount registration and hotel/travel, visit and bookmark AMA.org/ICC!
International Collegiate Conference (ICC) Engagement
Calling all Presenters! Coming Soon – The 2024 International Collegiate Conference (ICC) call for Faculty Papers and the Undergrad Research presentation is a great way to showcase your research at ICC, and the perfect opportunity to seek funding from your institution to travel and attend ICC. To learn more about these ICC Engagement opportunities, click below.
Academics: Faculty Papers & Abstracts | Submission Deadline: Date Coming Soon | at Noon CST (1:00pm EST | 11:00am MST | 10:00am PST)
Students: Undergrad Research Presentation | Submission Deadline: Date Coming Soon | at Noon CST (1:00pm EST | 11:00am MST | 10:00am PST)
Be Part of the In-Person ICC Experience! Help us kick off The 2024 International Collegiate Conference (ICC) with the Parade of Chapters! Represent your chapter and show off your chapter’s spirt as you dress up and walk on the AMA stage during this unique and fun in-person activity. More details coming soon!
Parade of Chapters | Coming In December 2023 | Note: One student member per chapter to will be allowed to represent school/chapter (students will walk on the AMA main stage in-person during the event at ICC in New Orleans).
ICC Parade of Chapters Check-In Time: TBD | Location: TBD/3rd Floor – Borgne Room
AMA Career Forum Grants – Now Open!
For almost 40 years, the Student Career Forums (SCF) by Marketing EDGE have introduced students to the world of direct/digital and data-driven marketing. In addition, these forums delivered practical information to students on what they can do to prepare for a career in marketing while they are still in school. Offered in different regions across the country, the forums also gave students a glimpse into marketers’ day-to-day lives and valuable tips on landing internships and their first job out of school.
Moving forward, the American Marketing Association will be providing select AMA Collegiate Regional Events with Career Forum Grants to elevate their career development components and broaden their reach beyond the host institution, as we aim to continue the purpose of the SCFs.
Selected chapters will receive:
- $1,000 Student Career Forum Grant
- Support from the AMA Collegiate Communities Team throughout the event planning process
- Assistance in marketing and communication efforts, including email, social media, and website
To be selected, a regional event should:
- Include a career development-focused keynote event or panel
- Include networking opportunities between students and professionals
- Include outreach to their nearest Professional Chapter
- Be open to students within their region, beyond the institution, and regardless of AMA membership
- Include in its program outcomes to prepare students for a career in marketing, whether during their time at school, or post-graduation
- Incorporate belonging and accessibility (DEI) strategies throughout the event planning and execution process
- Event can be either existing or inaugural
- Chapters at Minority-serving Institutions (HBCUs, HSIs, etc.) are especially welcome to apply
- Selection will also take into consideration regional scope, to represent at least four unique areas during the year
Once your chapter submits, the AMA collegiate team will consider your application and begin the selection process 2-3 weeks after the form closes. Please note, only one application per regional event will be considered.
Spring 2024 Applications Close on December 1.
AMA First-Generation Mentor Program – Now Open!
The American Marketing Association’s First-Generation Mentoring Program supports undergraduate students who are the first in their families to attend college. Through this program, First-Generation students will be matched with mentors that are experienced professionals in the Marketing field.
Application process will run November 7th thru December 12, 2023 (Students & Mentors Apply). To learn more, click here.
AMA Foundation Scholarships
American Marketing Association Foundation (AMAF) scholarships are for marketing students who are leaders on campus and in the classroom. We believe in empowering the next generations of marketers who will make an impact for good and help make our industry more diverse.
- Diversity Leadership Scholarship
- Robert DeLay Social Impact Scholarship
- EBSCO Student Scholar
- Stryker Buoncristiano Scholarship
- Lee Epstein Scholarship
Applications are open now through January 8.