The AMA and the Collegiate Chapters Council offers active AMA chapters and members numerous opportunities to be recognized for their excellence and assist in the growth of their professional development. To learn more about the Chapter Affiliation Reporting, Awards, Presenting at ICC, Grants, and Scholarships, scroll down and click on the links.
International Collegiate Conference (ICC) Awards & Competitions
Chapter Leaders – Affiliated Reporting
Collegiate Chapters Affiliation: All collegiate chapters are required each year to submit their 3-Chapter Affiliation Reports – Chapter Plan, Annual Report and Chapter Leader Reporting (Affiliation Contacts). All Collegiate Chapters are required to submit a Chapter Plan and Annual Report to remain affiliated as an active AMA Collegiate Chapter in good standings. All chapters with an interest in competing in the Top Chapters and/or Functional awards recognized at the International Collegiate Conference must submit both a Chapter Plan and an Annual Report, and your chapter must express their interest to be judged.
Affiliation Reporting: Chapter Plans
The Chapter Plan is intended to focus the chapter’s attention and efforts on what needs to be accomplished in the academic year and how the chapter will achieve those goals. The Chapter Plan is designed to assist chapter leadership and members in developing their chapter goals and the strategies that will be used to achieve those goals.
Chapter Plan Deadline Has Been Extended To: Wednesday, October 16, 2024 at Noon (12:00pm CST / 1:00pm EST / 11:00am MST / 10:00am PST).
Affiliation Reporting: Annual Reports
The Annual Report helps focus the chapter’s attention on what was accomplished in the academic year and it summarizes the impact of those efforts.
Annual Report Deadline Date: Wednesday, February 26, 2025 at Noon (12:00pm CST / 1:00pm EST / 11:00am MST / 10:00am PST).
Note: AMA will receive late Annual Report submissions, however, the Annual Report will not qualify for ICC Top Chapter Awards and will not be judged. Click on the Learn More button below to access the submission link.
Attention Faculty Advisors: Help us judge the Annual Reports, sign up today!
Affiliation Reporting: Chapter Leaders/E-Board
All active Collegiate Chapters are required to report their incoming chapter leaders/e-board members on March 1 or anytime during the academic year that the chapter may experience chapter leader updates. All Collegiate Chapters are responsible for updating their chapter leaders in their Chapter’s Community Admin Portal (under Affiliate Contacts).
Chapter Leaders/E-Board Deadline: March 1st or anytime at the start of the new year academic year or anytime during the year.
Awards – Recognitions
Award Recognitions and Deadlines
Faculty Advisors: Hugh G. Wales Faculty Advisor Award
Named in honor of the trailblazing Dr. Hugh G. Wales, the visionary who pioneered the Collegiate Chapter program and served as the inaugural AMA Collegiate Chapter advisor at the University of Illinois-Champaign, this award pays tribute to the unwavering commitment and exceptional dedication of faculty advisors.
NOMINATIONS DEADLINE DATE: February 19, 2025 (by Noon CST | 1:00pm EST | 11:00am MST | 10:00am PST).
Note: Nominations are now closed. AMA will announce the award winner at ICC 2025.
Student Marketer of the Year Award
This award honors students who exemplify superior leadership, dedicated service to the AMA, outstanding academic achievement and meaningful community impact.
NOMINATIONS DEADLINE DATE: February 19, 2025 (by Noon CST | 1:00pm EST | 11:00am MST | 10:00am PST).
Note: Nominations are now closed. AMA will announce the award winner at ICC 2025.
Call to Present at the 2025 International Collegiate Conference (ICC)
Faculty Papers and Abstracts Session
The 2025 International Collegiate Conference (ICC) call for Faculty Papers and Abstracts now open.
Faculty presentations will consist of accepted Abstract, Extended Abstract and Full Paper presentations. Only Full Papers are eligible for awards.
To learn more about the Faculty Papers & Abstracts sessions and requirements, click below.
Faculty Paper and Abstracts submission process will close on February 12, 2025 (by Noon CST | 1:00pm EST | 11:00am MST | 10:00am PST).
Note: Call for submissions are now closed. Presenters will be confirmed and notified in early March. Stay tuned!
Undergraduate Research Competition
The 2025 International Collegiate Conference (ICC) call for Undergraduate Research competition now open.
The Undergraduate Research competition invites AMA national undergraduate student members to participate in this special session that allows students to showcase their research and a great way for participants to seek ICC travel funding from their institution. Students my showcase any research they have done in the field of marketing and examples can be class projects, market analysis, market research, positioning maps, etc.
To learn more about the Undergraduate Research competition and requirements, click below.
Undergraduate Research abstract submission process will close on February 12, 2025 (by Noon CST | 1:00pm EST | 11:00am MST | 10:00am PST).
Note: Call for submissions are now closed. Presenters will be confirmed and notified in early March. Stay tuned!
ICC Engagement: Be Part of the Parade of Chapters at ICC
Parade of Chapters – Join the fun!
Be part of the in-person ICC Experience! Help us kick-off the 2025 International Collegiate Conference (ICC) with the Parade of Chapters! Represent your chapter and show off your chapter’s spirt as you dress up and walk on the AMA stage during this high energy and fun activity.
Parade of Chapters Check-In and Onsite Sign Up | Location: 3rd Floor, Borgne Room (5:00pm)
Check out some of the fun pictures from last year!
AMA Career Forum Grants
For almost 40 years, the Student Career Forums (SCF) by Marketing EDGE have introduced students to the world of direct/digital and data-driven marketing. In addition, these forums delivered practical information to students on what they can do to prepare for a career in marketing while they are still in school. Offered in different regions across the country, the forums also gave students a glimpse into marketers’ day-to-day lives and valuable tips on landing internships and their first job out of school.
Moving forward, the American Marketing Association will be providing select AMA Collegiate Regional Events with Career Forum Grants to elevate their career development components and broaden their reach beyond the host institution, as we aim to continue the purpose of the SCFs.
Selected chapters will receive:
- $1,000 Student Career Forum Grant
- Support from the AMA Collegiate Communities Team throughout the event planning process
- Assistance in marketing and communication efforts
To be selected, a regional event should:
- Include a career development-focused keynote event or panel
- Include networking opportunities between students and professionals
- Include outreach to their nearest Professional Chapter
- Be open to students within their region, beyond the institution, and regardless of AMA membership
- Include in its program outcomes to prepare students for a career in marketing, whether during their time at school, or post-graduation
- Incorporate belonging and accessibility (DEI) strategies throughout the event planning and execution process
- Event can be either existing or inaugural
- Chapters at Minority-serving Institutions (HBCUs, HSIs, etc.) are especially welcome to apply
- Selection will also take into consideration regional scope, to represent at least four unique areas during the year
Once your chapter submits, the AMA collegiate team will consider your application and begin the selection process 2-3 weeks after the form closes. Please note, only one application per regional event will be considered.
Fall 2025 applications are now open! Applications will close Sunday, September 7, 2025.
AMA First-Generation Mentor Program
The American Marketing Association’s First-Generation Mentoring Program supports undergraduate students who are the first in their families to attend college. Through this program, First-Generation students will be matched with mentors that are experienced professionals in the Marketing field.
2025 Mentor and Mentee applications closed on December 6, 2024. Stay tuned for the 2026 application cycle, launching in late 2025.
AMA Foundation Scholarships
American Marketing Association Foundation (AMAF) scholarships are for marketing students who are leaders on campus and in the classroom. We believe in empowering the next generations of marketers who will make an impact for good and help make our industry more diverse.
- Diversity Leadership Scholarship
- Robert DeLay Social Impact Scholarship
- EBSCO Student Scholar
- Stryker Buoncristiano Scholarship
- Lee Epstein Scholarship
Are You Graduating Soon? Submit Your Photo to be Recognized by AMA Collegiate!
AMA Seniors, we want to recognize you! Submit your graduation photo here for a chance to be featured on the AMA Collegiate Instagram page.