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AMA Diversity Leadership Institute

AMA Diversity Leadership Institute

The AMA’s inaugural Diversity Leadership Institute (DLI) is a four-day Institute that will allow participants the opportunity to meet and interact with an intimate cohort of marketing students from historically disenfranchised and underrepresented communities in the marketing field.

The Institute will allow 15 diverse marketing students the unique opportunity to network with their peers and be led in small groups by representatives from our academic and professional community serving as Institute facilitators.

As participants in the DLI, participants will:

  • Gain foundational knowledge of the history and functions of marketing
  • Gain knowledge of contemporary issues in marketing
  • Participate in intergroup dialogue around issues of equity and social justice
  • Collaborate with peers to research and present ethical solutions to current leadership issues in marketing
  • Reflect on and articulate the influence of personal identities and histories on effective marketing leadership
  • Engage in professional networking with marketing faculty and practitioners

With the cost of food, travel, and lodging covered, there is no reason for any diverse student marketer to miss out on this life changing experience!

Dates: June 23-26, 2022

2022 Host Institution Partner:
Indiana University – Bloomington
Kelley School of Business

Indiana University – Bloomington

Application Requirements:

  • All applicants must be undergraduate students carrying full-time enrollment (as defined by their institution)
  • Applicants who identify as racial or ethnic minority, identify as LGBTQ, or have a documented disability are eligible to apply.
  • Online application form that includes specific questions regarding your interest in the program as well as demographic information.
  • Application deadline is Sunday, March 20, 2022 at 11:59 PM Central Standard Time

2022 DLI Facilitators

Dr. Kevin D. Bradford
Associate Professor of Teaching and Associate Dean of Undergraduate Programs

Kevin D. Bradford is a professor of teaching at the Paul Merage School of Business at the University of California, Irvine where he has been since 2016.  Kevin was recently appointed the Associate Dean of Undergraduate Programs at the Paul Merage School of Business. Additionally, he was recently named an Inclusive Excellence Professor for UCI. Kevin’s academic experience includes a B.A. from the University of Northern Iowa, an MBA from the University of Notre Dame and his Ph.D. from the University of Florida. He has research published in Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Retailing, International Journal of Research in Marketing, Marketing Letters and Journal of Public Policy and Marketing. Kevin’s industry experience includes five years in a relationship management role with International Business Machines. His current role is Professor of Teaching at the University of California, Irvine. 

Kevin’s research focuses on developing understanding of significant issues within the marketing system and its relationship to society. This system can be viewed as consisting of three sets of actors – marketers, customers and public policymakers. To this point his work has centered on all three; the marketing domain (e.g., salespeople and the development of relationships), the customer domain (e.g., buyer-seller relationships) and public policy domain (e.g., firearm diversion). Kevin received an “Excellence in Sales Scholarship Award” from the American Marketing Association’s special interest group supporting research in the selling and sales management. He also received the honorable mention award for the “Best Paper Contributing to Theory and Practice to Retail Marketing”.

Dr. Dionne A. Nickerson
Assistant Professor of Marketing

Dr. Dionne A. Nickerson is an Assistant Professor of Marketing at Indiana University’s Kelley School of Business. Her research lies at the intersection of marketing and society. Her current work examines the impact of sustainability and corporate social responsibility (CSR) on marketing strategy and firm outcomes. She also explores brands’ DEI (diversity, equity, and inclusion) efforts in their marketplace activities. Her research has been published in the Journal of Marketing and was awarded “Best Paper in Track” for the Sustainability, Social Responsibility, and Ethics track at the 2020 AMA Winter Conference. She received the Emerald/EFMD Outstanding Doctoral Research Award in Marketing 2018 for her dissertation work.

Dr. Nickerson earned a Ph.D. in Business Administration from the Georgia Institute of Technology. She also earned an A.B. in engineering from Brown University and an MBA from Providence College. Before becoming an academic, she worked in technology consulting, advising clean technology start-ups funded through the EPA’s Small Business Innovation Research (SBIR) program on marketing strategy, and taught English through the Teaching Assistant Program in France (TAPIF).

Karen McFarlane
Chief Marketing Officer, LetterShop

Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led Kaye Media Partners, a strategic B2B marketing practice specializing in high-growth startups and innovative ventures. Through a strategic partnership, Karen serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies.

Karen currently serves on the Board of Directors for the Leadership and Arts Coalition in Washington, D.C., GenderIDEAL in New York, and the Advisory Board for artificial intelligence security firm Matdun. Karen served as President of the American Marketing Association of New York (2019-2021) winning eight Chapter Excellence Awards during her tenure. She continues as Board Member and Chair of Diversity, Inclusion, and Strategic Innovation at AMA New York. She also sits on AMA’s Professional Chapters Council as the Co-Chair of the Diversity, Equity, and Inclusion (DEI) Committee and is a frequent speaker on DEI. She was recently named most notable in marketing and PR by Crain’s Business.

In her spare time, you can find Karen mentoring future leaders, advising small businesses, and writing episodic television scripts as part of her new passion project Colossal Work.

Interested in Becoming a Corporate Sponsor?

Email Julie Schnidman VP, Alliances at to learn more about Partnership Opportunities.

If you have any questions regarding DLI, please contact us at