What You’ll Get

• Learn the history and functions of marketing
• Gain knowledge of contemporary marketing issues
• Participate in intergroup dialogue around issues of equity and social justice
• Collaborate with peers to research and present ethical solutions to current marketing leadership issues
• Reflect on and articulate the influence of personal identities and histories on effective marketing leadership
• Engage in professional networking with marketing faculty and practitioners

Christian Aniciete

Social Media Manager, Port of Portland; VP of DEI, AMA PDX

Christian Aniciete is a story of firsts: first to build the social media program at Oregon’s largest university; first in his family to graduate with a business degree and give the commencement address; and first social media manager for the Port of Portland and Portland International Airport, “America’s Best Airport.” An accomplished marketing and communications professional, community leader, youth mentor and champion for social justice, Christian brings over a decade of experience in the private and public sectors. Born in Manila, Philippines, Christian emigrated to Hillsboro, Oregon, at 10 and was raised in a bi-cultural home. His leadership journey dates from organizing canned food and voter registration drives, volunteering in the retirement center and working with the local city council at a young age. Christian graduated from Portland State University with degrees in marketing, advertising, and public relations and, shortly, an MBA this spring.

For his contributions, Christian has been recognized with industry awards, including the President’s Diversity Award, “Best In-House Marketing,” Rising Star in Marketing, and just recently, the Portland Trail Blazers’ “Hometown Hero.” Outside work, he wears multiple hats: he serves as the inaugural VP of Diversity, Equity and Inclusion for the Portland chapter of the American Marketing Association, alumni advisory board member for PSU Kaibigan: Filipino American Student Association, mentor in the PSU business school, and President of API Forward, a nonprofit foundation whose mission is to develop Asian Pacific Islander leaders. In addition, as a founding co-chair of API Employee Resource Groups for two employers, Christian recently graduated from The Diversity Movement’s first Diversity Leaders Intensive cohort.

William Moses

Associate Director of Programmatic Media, Empower; President-Elect, AMA Cincinnati

Growing up bi-racial, William Moses has always had a torn identity, and representation in the media did not help those identity struggles. Inspired to make a difference in commercials, marketing, and media experience as a child, William chose to pursue a career in digital marketing and advertising, graduating from the University of Cincinnati with a bachelor’s in international business and marketing. With more than seven years of experience in digital marketing, he currently works as an Associate Director of Programmatic Media at Empower, America’s largest woman-owned media agency.

Dissatisfied with the status quo and mass marketing’s traditional approach to reaching consumers, he continues to work towards a future where media spend is strategically allocated towards minority publishers and content creators. He believes that this, in combination with representation within creative, can radically transform the advertising industry, making it more inclusive for all.

Passionate about improving representation within the industry, both external and internal, William serves on the Diversity, Equity, and Inclusion board at Empower. He and the board are committed to finding practical solutions to improve inclusion at Empower and within the advertising industry. His career goal is to advance inclusivity and a sense of belonging within an industry that can routinely shape the fabric of public perception.

Dr. Rebeca Perren

Associate Professor of Marketing, California State University San Marcos

Dr. Rebeca Perren earned her doctoral degree in Marketing from the University of Central Florida, her MBA from Stetson University, and her undergraduate degree in Business Administration from the University of South Florida.

Before entering academia, her professional experiences are very diverse, spanning from managing marketing activities for several firms in the skydiving industry to providing service and expert advice to financial advisors in the brokerage industry.  Her research focuses on consumption at the intersection of social and market domains, particularly those facilitated by technology. Her work has been published in the Journal of Marketing, Journal of Business Research, Journal of Consumer Marketing, and the Journal of Promotion Management. She has co-edited a special issue of the Journal of Marketing Education focused on diversity in marketing education and the Handbook on Intra-Cultural Marketing. Dr. Perren is the recipient of multiple fellowships and awards, including the McKnight Doctoral Fellowship, the AMA Foundation Valuing Diversity Scholarship and the AMA New Faculty Research Grant. Dr. Perren was the founding co-chair of the Ph.D. Project Committee for Hispanic Excellence, an initiative focused on enhancing higher education completion rates for Hispanic students nationwide and recognized by the White House Initiative on Educational Excellence for Hispanics. She is one of the faculty advisors for the Marketing Doctoral Student Association (MDSA) and a board member of the Marketing Ethnic Faculty Association (MEFA). Dr. Perren was invited to participate in the inaugural PhD Project Advisory Council (PAC-15), an advisory group of 15 faculty members across business disciplines.

Dr. Cinthia B. Satornino

Research Director, UNH Sales Center; Assistant Professor of Marketing, Peter T. Paul College of Business and Economics, University of New Hampshire

After earning an MBA at the University of Florida and spending more than a decade in corporate and institutional settings as a business professional and consultant, Dr. Satorninoe earned her Ph.D. at Florida State University. She has co-authored several publications in academic journals, including award-winning articles in the Journal of Marketing, the Journal of Personal Selling and Sales Management, and the Journal of Marketing Education. Her research has been cited in Forbes, Big Think, and Fast Company, among other practitioner-focused media outlets. Cinthia is a frequent speaker and panelist at practitioner and academic conferences and served as a panelist for the Fulfilling America’s Future: Latinas in the U.S., a White House summit in Washington, D.C. She was also recognized as one of the Top 40 Undergraduate Business Professors by Poets & Quants. Beyond her ongoing research, Cinthia remains an active consultant and frequently conducts marketing management and strategy workshops for private and public organizations. When not at her desk, you can usually find her with a paintbrush in her hands, cheering courtside for her sons or team at a basketball game, or on the walking trails with her husband and Moose the pup, an intrepid explorer and finder of all the smelly things.