The Robert J. Lavidge Global Marketing Research Award recognizes a marketing practitioner or educator who has devised and successfully implemented a research/insight procedure that has practical implications for use by others.
Eligibility and Criteria
Marketing practitioners or educators from anywhere in the world who have demonstrated success in implementing a research procedure with practical implications are eligible for this award. Self-nominations are accepted.
The procedure must have resulted in a significant advancement in the marketing research field. Such advancements might be methodological (i.e., in statistics or research procedures) or process-based (such as presentation methods or qualitative approaches). Additionally, consideration will be given to advancements in closely related fields, such as marketing statistics, that also have a specific and significant impact on the marketing research field. Research of the winning practitioner or educator should be widely available and easy to disseminate throughout the industry. Procedures must have been implemented within the preceding five calendar years.
All nominations must be made online by clicking the nomination form at the top of this page and all materials must be submitted at one time. To be considered, the nominee’s contact information, current vita and details on the research procedure must be included in the nomination. Once nominations close, The Lavidge Award Committee will review nominations.
The selection committee will consist of five academics or practitioners, including past award recipients. The committee will review and rank the candidates against the award criteria.
Once the scores have been collected, the committee will have 1-2 conference calls to come to a consensus on a recipient. The recipient will receive promotion through AMA channels in addition to a $5,000 cash prize.
Bob Lavidge’s many friends and colleagues chose to honor his more than 50 years of extraordinary service and contributions to the marketing profession by creating the American Marketing Association Foundation’s (AMAF) Robert J. Lavidge Endowment. In 1966-67, Lavidge served as President of the American Marketing Association (AMA), and from 1992 to 1999 as the founding chair of the AMAF. Bob is honored for both his academic and practitioner contributions to the profession. He is a recipient of both of the major awards for recognizing leadership and outstanding contributions to the field of marketing research, AMA’s Parlin Award and the Naples Award of the Advertising Research Foundation. Established in 1999, the Robert J. Lavidge Endowment recognizes a marketing practitioner or educator anywhere in the world who has devised and successfully implemented a research/insight procedure that has practical implications for use by others. This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in the field.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
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