This award recognizes career contributions to marketing strategy literature.
Eligibility
Eligible marketing educators will be considered in light of their sustained contributions to the marketing strategy literature over a period spanning ten or more years.
History
Established in 2000 through the generosity of Vijay Mahajan’s colleagues, friends and former students, this award will honor career contributions to marketing strategy. The award is intended to encourage the academic community to product high quality academic research in the field of marketing strategy.
Process
The officers of the AMA Marketing Strategy SIG will select the individual to be honored at the annual AMA Marketing Educators’ Summer Conference no later than February each year.
Recognition and Benefits
The award will be presented during the AMA Summer Academic Conference.
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
2020
- Dr. Vikas Mittal
2019
- Robert Palmatier
2018
- Rajesh Chandy
2017
- Marnik Dekimpe
2016
- Rajdeep Grewal
2015
- Bernie Jaworski