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The Vijay Mahajan Award for Career Contributions to Marketing Strategy

The Vijay Mahajan Award for Career Contributions to Marketing Strategy

AMAF Website Header Mahajan Award

This award recognizes career contributions to marketing strategy literature.


Eligible marketing educators will be considered in light of their sustained contributions to the marketing strategy literature over a period spanning ten or more years.


Established in 2000 through the generosity of Vijay Mahajan’s colleagues, friends and former students, this award will honor career contributions to marketing strategy. The award is intended to encourage the academic community to produce high quality academic research in the field of marketing strategy.


The officers of the AMA Marketing Strategy SIG will select the recipient no later than February each year. and that individual will be honored at the annual AMA Summer Academic Conference.

Recognition and Benefits

The award will be presented during the AMA Summer Academic Conference.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

Previous Recipients


  • Jan B. Heide


  • Nirmalya Kumar


  • Dr. Vikas Mittal


  • Robert Palmatier


  • Rajesh Chandy


  • Marnik Dekimpe


  • Rajdeep Grewal


  • Bernie Jaworski