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The Vijay Mahajan Award for Career Contributions to Marketing Strategy

The Vijay Mahajan Award for Career Contributions to Marketing Strategy

This award recognizes career contributions to marketing strategy literature.


Eligibility

Eligible marketing educators will be considered in light of their sustained contributions to the marketing strategy literature over a period spanning ten or more years.


History

Established in 2000 through the generosity of Vijay Mahajan’s colleagues, friends and former students, this award will honor career contributions to marketing strategy. The award is intended to encourage the academic community to product high quality academic research in the field of marketing strategy.


Process

The officers of the AMA Marketing Strategy SIG will select the individual to be honored at the annual AMA Marketing Educators’ Summer Conference no later than February each year.


Recognition and Benefits

The award will be presented during the AMA Summer Academic Conference.


AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community.  We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.


Previous Recipients

2018

  • Rajesh Chandy

2017

  • Marnik Dekimpe

2016

  • Rajdeep Grewal

2015

  • Bernie Jaworski