This award recognizes important contributions by a young scholar to quantitative marketing.
This award will recognize important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity. Nominees for the award should have graduated from a doctoral program no more than six years prior to the year for which they are nominated for the award. The quantitative research in marketing could be methodological, theoretical, and/or empirical.
This is an annual individual award and a person who has won the award once is not eligible to receive it again.
The V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing was established in 2013 to recognize the achievements of V. Seenu Srinivasan, The Adams Distinguished Professor of Management, Emeritus at the Graduate School of Stanford Business. The first recipient of the award was honored at the 2018 Summer AMA Academic Conference.
The winner will be chosen by a three-member committee selected from current/past editors/senior
editors/department editors/associate editors of premier marketing journals and at large quantitative marketing scholars. A nomination letter is sent to the chair of the Marketing Research Special Interest Group (MRSIG) highlighting the scholar’s contribution(s) to quantitative marketing.
The nomination deadline is in April each year.
Recognition and Benefits
The award will be presented at the AMA Summer Academic Conference in partnership with the MRSIG.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
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