This award recognizes important contributions by a young scholar to methodology development in quantitative marketing.
This award will recognize important contributions by a young scholar to methodology development in quantitative marketing. The paper and the research must be about methodology to assess or measure some important construct or phenomenon of interest to both academics and practitioners, and it must be about some new quantitative and empirical methodology.
A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. This is an annual individual award and a person who has won the award once is not eligible to receive it again. The award is associated with a specific body of work which is either published or accepted for publication in scholarly journal(s) including, but not limited to, the Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing & Economics, and International Journal of Research in Marketing.
The V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing was established in 2013 to recognize the achievements of V. Seenu Srinivasan, The Adams Distinguished Professor of Management, Emeritus at the Graduate School of Stanford Business. The first recipient of the award was honored at the 2018 Summer AMA Academic Conference.
The winner will be chosen by a three member committee selected from current/past editors/senior editors/department editors/associate editors of premier marketing journals and at large quantitative marketing scholars. A nomination letter is sent to chair of the Marketing Research Special Interest Group (MRSIG) highlighting the scholar’s contribution(s) to the theory and practice of quantitative methodologies in marketing, The nomination deadline is in April each year.
Recognition and Benefits
The award will be presented at the AMA Summer Academic Conference in partnership with the MRSIG.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
- Pinar Yildirim, Assistant Professor of Marketing, Wharton School, University of Pennsylvania