The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education.
All Marketing educators who have made sustained contributions to marketing over an extended period of time are eligible. Such contributions should take a variety of forms and should not be limited to a single professional achievement such as research or administration.
Nominations are invited from individuals and marketing departments. The nominations should be submitted in electronic form and should include:
- A letter (not to exceed four pages) summarizing the nominee’s creative accomplishments, public service, research, teaching, and service contributions to the marketing profession (please include a citation count from Web of Science and Google Scholar).
- A current curriculum vita for the nominee.
- In addition to the nomination letter, the nominator must submit a one-page summary of the nominee’s citations that includes:
- Total Web of Science citation count
- Total Google Scholar Count
- A list of the nominee’s ten most-cited publications (based on Google Scholar), with both the Google Scholar and Web of Science citation count for each article, ideally with links to articles for ease of access
Six criteria are considered when evaluating nominees for the award:
- General Creativity/Innovativeness
- Administrative Contributions
- Teaching and Mentoring
- Public Service
- Research Contributions
- Service to the Marketing Profession
The Irwin Award Committee will select a winner from the nominations received. Electronic copies should be sent by October 28, 2021 to Gina Anzalone on behalf of the Irwin Award Committee via firstname.lastname@example.org
Recognition and Benefits
It will be presented at the 2021 AMA Winter Academic Conference. This year marks the 37th annual presentation of the award.
It is committee policy to evaluate a nominee three times – the year initially nominated and the following two years. Thus, individuals who were nominated for the 2019 and 2020 Irwin Award will be automatically considered for the 2021 Irwin Award and do not need to be re-nominated.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
2021- Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, the University of North Carolina at Chapel Hill
2020-Gerard Tellis, Director of the Institute for Outlier Research in Business and Professor of Marketing University of Southern California Marshall School of Business
2019- Michel Wedel, PepsiCo Chaired Professor of Consumer Science, Department of Marketing, Robert H. Smith School of Business, University of Maryland.