AMA Membership Digest
A curation of tools, training, resources and research to help you make an impact in your career and get the most out of your AMA Membership.
Every month, you’ll get a selection of helpful toolkits, useful training, impactful research and exclusive content, all focused around a marketing theme. Plus, you’ll get a new perk every month that adds something fresh to your membership.
Get Full Access to These Resources With AMA Membership
March: Content Marketing
Helpful Tools and Templates
Content Marketing Playbook
The AMA Content Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to bring your plan to life. No more searching for the right download or building spreadsheets from scratch. This all-in-one guide helps you make smarter marketing decisions.
2023 Content Marketing Calendar
If you don’t have the time right now to use the AMA Content Marketing Playbook, here’s one of our favorite templates from that kit that you can put to use right away. The 2023 Content Marketing Editorial Calendar will help you keep track of your content marketing and distribution efforts for the year.
New Resource With Exclusive Access
Content Strategy For Marketing Whitepaper
With this whitepaper, you’ll understand why content is critical to your marketing goals and how to assess your current content maturity level. Plus, you’ll learn the proven process of defining an effective content strategy. We’ve worked with our friends at Content Science to give you free access to this resource as an AMA member.
The Word Choice Workshop: Inclusive Language Tips for Everyday Business
Inclusive language skills help you communicate more effectively and build relationships where people feel safe, respected and seen. In this on-demand webinar, our Preferred Diversity Resource Partner, The Diversity Movement, helps you navigate using inclusive language, especially when it can be difficult to know the right thing to say.
Insights From the Journal of Marketing
Gain useful takeaways from our peer-reviewed scholarly research.
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Article
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Brands that praise their competitors achieve increased advertising click-through rates, greater social media engagement, increased sales and other gains.
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Article
How to Drive Better Engagement from Sponsored Blogging
Despite the explosion of social influencers, their actual effectiveness is low. A new Journal of Marketing study shows how firms can improve the effectiveness of their influencer marketing campaigns.
AMA Content Marketing Virtual Training
March 28, 2023
One of your AMA Membership benefits is the best pricing on our training events. If you want to dive deeper, join us for Building a Content Marketing Strategy on March 28, 2023. This live, virtual event will help you develop stronger audience research, define the content pillars and keywords that matter, produce content at scale with a limited budget and more.
AMA Membership Digest Archive
Marketing News Winter Issue
Our newest issue of Marketing News is packed full of articles that summarize the latest research from our AMA Journals. We’re covering all sorts of branding topics like logo creation, the power of selfies, social influence and more. Plus, you’ll meet impactful AMA award winners.
Brand Assessment Tool
This interactive self-assessment will walk through a series of questions to rank your efforts in brand strategy, alignment, communication and execution. You’ll better understand your brand’s strengths and weaknesses. Plus, you’ll see recommendations for improving your scores.
On-Demand Training: Building a Purpose-Driven Brand
The research is clear. Consumers reward authentic, purpose-driven brands with more revenue, affinity and trust. This free on-demand training will help you get on (and stay on) the right path for developing a brand that communicates its greater mission.
DEI Spotlight: Interview with Vicky Free
In celebration of Black History Month, we’re excited to share our interview with Vicky Free, Senior Vice President of Global Marketing at Adidas.
It’s part of the AMA Marketer Like Me series that highlights the diverse representation, narratives and best practices of senior leaders of color in the marketing industry.
Vicky is a proven expert in brand strategy, digital media, integrated marketing, branded content and consumer insight.
Journal of Public Policy & Marketing Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
Our world is becoming more polarized than ever, with a growing number of extremist groups spreading radical worldviews. In our special issue of the Journal of Public Policy & Marketing, we look at research and marketing’s important role in understanding, preventing and decreasing the occurrences of events motivated by radicalization.
New On-Demand Training
How to Audit Your Social Media Marketing
It’s good practice to audit your social media practices at least once a year. This members-only on-demand training will help you optimize your profiles, assess your content strategy, analyze your growth tactics and more.
Helpful 2023 Calendars
2023 Social Media Marketing Calendar
A new year is your chance to better plan out your social media activities. This easy-to-use template will help you stay organized and bring more clarity to your social strategy.
2023 Diversity Holiday Calendar
This calendar includes the dates for over 150 diverse holidays and observances. Plus, you’ll get access to over 80 linked resources developed by The Diversity Movement to help you learn best practices for observing inclusive holidays.
DEI Spotlight: Inclusive Marketing White Paper
Marketers have a unique power to shift social narratives and deliver more authentic, inclusive stories. This resource, produced by our Preferred Diversity Resource Partner, The Diversity Movement, explores how integrating DEI into everyday practices can build authentic brands and create powerful content.
Insights From AMA Journals
This selection of resources will help you gain useful takeaways from our peer-reviewed scholarly research.
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PODCAST
Getting the Most Out of Your Influencer Marketing
Our JM Buzz podcast takes a deep dive into new research from the Journal of Marketing that looks at effective strategies for influencer marketing.
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Article
Why Companies Invest in Local Social Media Influencers
Social media users are more likely to buy from influencers who live near them, according to a Journal of Marketing study.
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VIDEO
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media
This Journal of Public Policy & Marketing research investigates how disinformation circulates on social media as narratives embedded in identity-driven controversies.
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ARTICLE
The Paradoxes of Social Support: Social Media Groups Can Jeopardize Health and Wellness Goals
Research from the Journal of Interactive Marketing concludes that Facebook Groups are not always as constructive as the social media company hoped.
New On-Demand Training
Off-Page SEO Fundamentals
Most marketers focus their SEO activities towards on-page optimization. Yet that’s only half of the equation. In this members-only on-demand training, you’ll learn how backlinks, social SEO, digital PR, link building and other off-page strategies can help grow SEO results.
Insights From AMA Journals
This selection of resources will help you gain useful takeaways from our peer-reviewed scholarly research.
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Article
Using Text to Unlock the Power of Online Searches in the Consumer Journey
What makes consumers click on search engine results or online ad content? Learn insights from recent findings in the Journal of Marketing Research.
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WEBINAR
Automated Text Analysis: The Next Frontier of Marketing Innovation
Companies now have a wealth of textual data they can analyze to optimize services and develop new products. A new Journal of Marketing article provides an overview of how it can help generate marketing insights.
DEI Spotlight: Accessibility
Accessibility is a key part of any SEO strategy and leads to more people being able to use your site. Our members-only DEI MicroVideo Library has a Disability Inclusion and Accessibility section to help you understand digital accessibility, Web Content Accessibility Guidelines (WCAG), color contrast and more.
Bonus Video: Plus, our Preferred Diversity Resource Partner, The Diversity Movement, is providing you a recording of their “Accessibility & Inclusion for All” webinar.
SEO Playbook
This guide will help you develop your SEO strategy using more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library. You’ll get help evaluating readiness, researching keywords, doing pay-per-click planning, implementing your strategy and measuring results.
New Benefit
DEI MicroVideo Library
Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing quick but impactful video lessons to provide actionable takeaways to help you put DEI principles into practice right away.
Access to this library of 20+ on-demand videos is now included with your AMA membership.
Insights From AMA Journals
This selection of resources will help you gain useful takeaways from our peer-reviewed scholarly research.
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Article
Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity
How do some brands successfully ride the wave of economic expansions and contractions? A new Journal of Marketing study finds that strategic brand factors help moderate the impact of business cycles on brand equity.
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Article
“We Earned the Coupon Together”: The Value of Experience Cocreation
Sharing coupons with friends can create a conflict between economic incentives and social relationships. A new study shows there are ways to mitigate this conflict and make customers more likely to redeem coupons
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Webinar
Journal of Marketing Webinar: Managing Marketing Agility
Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing.
Marketing Strategy Playbook
This playbook is your guide to using 15+ templates from the AMA Marketer’s Toolkit library to develop a marketing strategy that supports your organizations goals and vision.
Marketing Through a DEI Lens
Learn how marketers are embracing the opportunity to enact real change by introducing DEI into their work. Plus, get an introduction to how DEI is built into our AMA Marketing Skills Framework.
Your past AMA Membership Perks are still here! The list is just a click away.