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AMA Membership Digest

A curation of tools, training, resources and research to help you make an impact in your career and get the most out of your AMA Membership.

Every month, you’ll get a selection of helpful toolkits, useful training, impactful research and exclusive content, all focused around a marketing theme. Plus, you’ll get a new perk every month that adds something fresh to your membership.

This replaces the previous AMA Membership Perk program in a way that continues to provide great value and gives you even more variety in meaningful resources.

Get Full Access to These Resources With AMA Membership

December: Search Engine Optimization

New On-Demand Training

Off-Page SEO Fundamentals

Most marketers focus their SEO activities towards on-page optimization. Yet that’s only half of the equation. In this members-only on-demand training, you’ll learn how backlinks, social SEO, digital PR, link building and other off-page strategies can help grow SEO results.


Insights from AMA Journals

This selection of resources will help you gain useful takeaways from our peer-reviewed scholarly research.


DEI Spotlight: Accessibility

Accessibility is a key part of any SEO strategy and leads to more people being able to use your site. Our members-only DEI MicroVideo Library has a Disability Inclusion and Accessibility section to help you understand digital accessibility, Web Content Accessibility Guidelines (WCAG), color contrast and more.

Bonus Video: Plus, our Preferred Diversity Resource Partner, The Diversity Movement, is providing you a recording of their “Accessibility & Inclusion for All” webinar.


SEO Playbook

This guide will help you develop your SEO strategy using more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library. You’ll get help evaluating readiness, researching keywords, doing pay-per-click planning, implementing your strategy and measuring results.


AMA Membership Digest Archive

New Benefit

DEI MicroVideo Library

Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing quick but impactful video lessons to provide actionable takeaways to help you put DEI principles into practice right away.

Access to this library of 20+ on-demand videos is now included with your AMA membership.


Insights from AMA Journals

This selection of resources will help you gain useful takeaways from our peer-reviewed scholarly research.


Marketing Strategy Playbook

This playbook is your guide to using 15+ templates from the AMA Marketer’s Toolkit library to develop a marketing strategy that supports your organizations goals and vision.


Marketing Through a DEI Lens

Learn how marketers are embracing the opportunity to enact real change by introducing DEI into their work. Plus, get an introduction to how DEI is built into our AMA Marketing Skills Framework.

Your past AMA Membership Perks are still here! The list is just a click away.