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    Membership Digest

    A curation of tools, training, resources and research to help you make an impact in your career and get the most out of your AMA Membership. Every month, you’ll get a selection of helpful toolkits, useful training, impactful research and exclusive content, all focused around a marketing theme. Plus, you’ll get a new perk every month that adds something fresh to your membership.

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Brand Management

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Happening at AMA

AMA CEO Joins the University of Maryland’s CEO at Smith Lineup

On February 13, AMA’s CEO, Bennie F. Johnson, joined students and faculty at the University of Maryland’s Robert H. Smith School of Business to talk about marketing innovations, imposter syndrome and being fearless, AI and technology, and personal branding.

“Marketing should be the good trouble maker. Be good at creative destruction,” Johnson told the attendees.

Read about the event

In a new Journal of Marketing article, researchers from University of Newcastle–Australia published a study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today’s consumers. The study, titled “Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography,” is authored by Alicia Kulczynski and Margurite Hook.

Read the Journal of Marketing release and the Fast Company article

What Role Does Marketing Play in Shaping an Inclusive and Equitable Future?

That is the driving question brought to a group of 25 marketing executives who shared their insights on how they are addressing supplier diversity as part of their marketing strategy. this report is a collaborative effort from leaders of the AMA New York, AMA Cincinnati, and AMA PDX chapters.

Learn more about the report

Explore Past Perks


Archive

The Power of CX: Exploring the Nexus of Marketing and Customer Experience

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore customer experience through the lens of playing the long game. Join us as we dive into discussions on the role of technology, the economy, and current trends impacting customer experience.

Toolkit: Customer Engagement Maturity Model

Our customer engagement maturity model is designed to help organizations with a roadmap for improving their customer engagement capabilities.

Virtual Conference: Customer Experience

Tailored for marketers, the AMA Customer Experience Virtual Conference explores how CX shapes successful marketing strategies through insightful presentations by industry thought leaders. Get ready to learn about how leading brands have elevated their marketing through exceptional customer experiences and connect with fellow marketers seeking answers to the questions you need to know to make an impact.

2024 Conferences and Virtual Events Announced

AMA is pleased to announce the schedule of 2024 virtual events and in-person conferences for the marketing community.

Focused on academic development, equipping students to build the future, leadership events for CMOs and executives, professional development for marketers in the higher education space, and a public policy conference to address issues at the intersection of consumers, organizations, and policymakers are just a few of the 2024 learning highlights for in-person conferences. Learn more.

Virtual event will focus on professional, B2B, B2C, customer experience, branding, analytics, leadership, and higher Education events will be showcased in 2024. Learn more.

Grab Your Headphones. AMA has a New Podcast!

In early 2024, AMA released a new podcast, Marketing / And with Bennie F. Johnson. This new podcast is an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. 

Want a behind the scenes look at what happens when you record a podcast trailer? We recently stepped into the studio and wanted to share the experience and the trailer. We’re in planning mode for season 1 and will be sharing new episodes.

And Speaking of Podcasts…

AMA’s Bennie F. Johnson was recently interviewed on the Higher Voltage podcast. You can listen here to learn more about Bennie, his career journey in marketing, and the fun of working at AMA.

Tapping into Influencers: A Community Approach to Marketing

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore influencer marketing through the lens of community building, authenticity, and growth. Join us as we dive into discussions on what makes an influencer marketing program successful while balancing the factors you need to consider along the way.

Toolkit: Customer Engagement Project Plan

Use this project plan to outline the key components of your customer engagement program to steer the direction of your project.

2023 Leonard L. Berry Marketing Book Award Presented to Nancy Harhut 

The Book—“Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses”—illustrates the application of behavioral principles to marketing.

The AMA Foundation (AMAF) is thrilled to recognize “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses” by Nancy Harhut as the 2023 Leonard L. Berry Marketing Book Award recipient. This award recognizes books published in recent years whose innovative ideas have had a significant impact on marketing and related fields.

Introducing AMA’s New Podcast Marketing / And with Bennie F. Johnson

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Join Bennie and our guests as we delve into conversations that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.