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Professional Certifications

When you’re ready to advance your career, AMA Professional Certification can help you gain confidence and prove you have the skills to make an impact. Our programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.

Digital Marketing

We’ve partnered with the Digital Marketing Institute, a worldwide leader in professional certification, to provide the most up-to-date teaching and testing. When you complete one of the digital marketing certifications listed below, you will become dually certified with the AMA and DMI.

Digital Marketing
Pro

30 hours of online learning

Professional Certification

Topics Covered

  • Social Media  
  • PPC/Paid Search
  • Email Marketing
  • SEO and Analytics
  • Content Marketing

Digital Marketing
Expert

120 hours of online learning

Advanced Certification

Topics Covered

  • Digital Strategy and Planning
  • Customer Experience (CX)
  • Digital Selling
  • Leadership and Team Management
  • Search Marketing

Marketing Management, Content Marketing and Sales Management

The American Marketing Association Professional Certified Marketer (PCM®) program provides affordable and flexible options for honing your knowledge and proving your expertise in specific marketing areas.


Marketing Management

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Content Marketing

Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

  • Effective Lead Gen
  • Editorial Calendar Design
  • Storytelling and Multi-Channel Content Creation
  • SEO and Distribution Best Practices
  • Metrics, Measurement and ROI

Sales Management

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

  • Personal Selling
  • Customer Relationships and Strategies
  • Organizing a Sales Team Organizational Relationship
  • Forecasting and Quota Development
  • Organizational Buying

I am really looking forward to marketing myself with the American Marketing Association PCM credential.  As a marketer, it’s wonderful to be recognized in the industry as a professional who has mastered core knowledge and principles.

Angela Jiskoot
Pella Corporation