AMA’s Marketing / And Podcast with Bennie F. Johnson
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Join us as we delve into conversations with individuals that flourish at the intersection of the unexpected. We’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
Find us on your favorite podcast app
Listen to the Latest Episode
-
CMO Conversations
Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers
In this special “CMO Mashup” episode, AMA’s brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today’s marketing landscape.
Season 3 Episodes
-
Live Conversations
From campus to national radio, the culture of radio, and the relationship between social media and marketing
LaFontaine E. Oliver, President & CEO of New York Public Radio,
joins AMA’s Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing. -
Live Conversations
The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships
Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University
joins AMA’s Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships. -
Live Conversations
The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift
Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA’s Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.
-
Live Conversations
Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform
Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA’s Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.
-
CMO Conversations
The strategy of brand, why brand is more than the logo, and understanding the company business
Dan Csont, Chief Marketing Officer of Corpay, joins AMA’s Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.
-
CMO Conversations
Enabling your team, the value of a thank you, and saying yes
Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins AMA’s Bennie F. Johnson to talk about why you should enable your teams to do the important work, the value of a thank you, and figuring out how to say yes.
-
CMO Conversations
Being a creator first community, entrepreneurial spaces, and the value of simplicity
Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA’s Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.
-
CMO Conversations
Finding connective threads, understanding perceptions, and how tourism can change lives
Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA’s 2024 National Nonprofit Marketer of the Year, joins AMA’s Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.
-
CMO Conversations
Finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion
Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA’s Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.
-
CMO Conversations
Value of the professional community, learning from partners in the global space, and understanding emotional connections with customers
Krenda Frushour, Senior Director International at Blistex Inc. joins AMA’s Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.
-
CMO Conversations
Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea
Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA’s Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.
-
CMO Conversations
On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value
Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA’s Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.
Season 2 Episodes
-
RE:Mix
Career Breakthroughs, Leveraging the Power of Design, and Mentorship
Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA’s Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship.
-
RE:Mix
Shoes as Entertainment, Brand Personalities, and Being the CMO
John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA’s Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.
-
RE:Mix
Getting It Right and Being Part of the Solution
Wes Michael, President of Rare Patient Voice, joins AMA’s Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.
-
RE:Mix
Recognizing the Future and Connecting with Your Audience
Naomi Litowitz, marketing and strategy leader, joins AMA’s Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience.
-
RE:Mix
Promises and Perils of Tech and Ethical Frameworks
Clay Sharman, Founder and CEO of Krateo.ai, joins AMA’s Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.
-
RE:Mix
Value of Disruption and Future Proofing Skills
Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA’s Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills.
-
RE:Mix
Cultural Intelligence and Responsibility of Marketers
Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA’s Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.
-
RE:Mix
Future Storytelling and Not Being the Hero
Rohit Bhargava, Founder of the Non-Obvious Company, joins AMA’s Bennie F. Johnson to talk about the future of storytelling, why it’s best to not be the hero, and how to see things that others don’t see.
Season 1 Episodes
-
Creative Leadership
Creative endeavors and system design
Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA’s Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.
-
Creative leadership
Value of saying yes and strategic approaches
Zontee Hou, the Founder of Brooklyn-based digital marketing agency Media Volery and Managing Director for Convince & Convert, joins AMA’s Bennie F. Johnson to discuss why we should invest in our teams, the culture of curiosity, and privacy and personalization.
-
creative leadership
Innovation journey and finding patience in tech
Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.
-
creative leadership
Strategic intent and driving enduring change
Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.
-
creative leadership
Value of the platform and business re-engineering
Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.
-
creative leadership
Marketing to children and privacy in advertising
Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.
-
Creative leadership
Human-driven innovation and career journeys
Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA’s Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing things, and entrepreneurial journeys.
-
Creative Leadership
Disruption, transformative marketing and demarketing
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
Giving Tuesday Conversations
-
The #GivingTuesday Conversations
Trust, credibility, and service
Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.
-
The #GivingTuesday Conversations
Entrepreneurship and the value of an internship
Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI work and impact.
-
The #GivingTuesday Conversations
Finding community and full circle moments
Colin Adams, a fourth-year Business Administration student at North Carolina State University joins AMA’s Bennie F. Johnson to talk about leaning into your community, how marketing can make a difference, and the value of confidence and authenticity.
-
the #givingtuesday Conversations
Unexpected career paths and exiting comfort zones
Dr. Tracy A. Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA’s Bennie F. Johnson to talk about her career journey and how she found her way to marketing, why we should all step out of our comfort zones, and the importance of giving back.