AMA’s Marketing / And Podcast with Bennie F. Johnson
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Join us as we delve into conversations with individuals that flourish at the intersection of the unexpected. We’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
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Listen to the Latest Episode
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Re:Mix
Cultural Intelligence and Responsibility of Marketers
Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA’s Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.
Season 2 Episodes
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RE:Mix
Career Breakthroughs, Leveraging the Power of Design, and Mentorship
Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA’s Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship.
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RE:Mix
Shoes as Entertainment, Brand Personalities, and Being the CMO
John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA’s Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.
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RE:Mix
Getting It Right and Being Part of the Solution
Wes Michael, President of Rare Patient Voice, joins AMA’s Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.
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RE:Mix
Recognizing the Future and Connecting with Your Audience
Naomi Litowitz, marketing and strategy leader, joins AMA’s Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience.
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RE:Mix
Promises and Perils of Tech and Ethical Frameworks
Clay Sharman, Founder and CEO of Krateo.ai, joins AMA’s Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.
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RE:Mix
Value of Disruption and Future Proofing Skills
Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA’s Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills.
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RE:Mix
Cultural Intelligence and Responsibility of Marketers
Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA’s Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.
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RE:Mix
Future Storytelling and Not Being the Hero
Rohit Bhargava, Founder of the Non-Obvious Company, joins AMA’s Bennie F. Johnson to talk about the future of storytelling, why it’s best to not be the hero, and how to see things that others don’t see.
Season 1 Episodes
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Creative Leadership
Creative endeavors and system design
Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA’s Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.
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Creative leadership
Value of saying yes and strategic approaches
Zontee Hou, the Founder of Brooklyn-based digital marketing agency Media Volery and Managing Director for Convince & Convert, joins AMA’s Bennie F. Johnson to discuss why we should invest in our teams, the culture of curiosity, and privacy and personalization.
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creative leadership
Innovation journey and finding patience in tech
Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.
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creative leadership
Strategic intent and driving enduring change
Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.
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creative leadership
Value of the platform and business re-engineering
Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.
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creative leadership
Marketing to children and privacy in advertising
Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.
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Creative leadership
Human-driven innovation and career journeys
Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA’s Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing things, and entrepreneurial journeys.
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Creative Leadership
Disruption, transformative marketing and demarketing
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
Giving Tuesday Conversations
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The #GivingTuesday Conversations
Trust, credibility, and service
Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.
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The #GivingTuesday Conversations
Entrepreneurship and the value of an internship
Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI work and impact.
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The #GivingTuesday Conversations
Finding community and full circle moments
Colin Adams, a fourth-year Business Administration student at North Carolina State University joins AMA’s Bennie F. Johnson to talk about leaning into your community, how marketing can make a difference, and the value of confidence and authenticity.
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the #givingtuesday Conversations
Unexpected career paths and exiting comfort zones
Dr. Tracy A. Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA’s Bennie F. Johnson to talk about her career journey and how she found her way to marketing, why we should all step out of our comfort zones, and the importance of giving back.