Building a brand takes a village, but do more people always make light work? Influencer Marketing Programs have taken social media by storm, but there are lot of factors to consider when you start collaborating with external parties that will contribute to the growth and success of your brand. Are you better off hiring more full-time staff, or do the benefits of the potential engagement and awareness outweigh the risks?
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore influencer marketing through the lens of community building, authenticity, and growth. Join us as we dive into discussions on what makes an influencer marketing program successful while balancing the factors you need to consider along the way.
This Webinar is Exclusively for AMA Members
Speakers
Chris Inners
Vice President, Head of the Influencer Marketing Center of Excellence, Wells Fargo
Michael Haenlein
Professor of Marketing ESCP Business School, Paris, France and Chair of Responsible Research in Marketing, University of Liverpool Management School, Liverpool, UK
Amisha Gandhi
CMO Consultant
Lily Yao
Director of Marketing, AMA (Moderator)